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Author: Gregory V Diehl
Publisher: Identity Publications
ISBN: 9781945884078
Category :
Languages : es
Pages :
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Book Description
Exito de ventas n1 de Amazon en Relaciones Publicas y Vender y Ventas para Pequenas Empresas Tiene tu negocio una historia que contar? Deberia! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe mas unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. Destaca la tuya entre el monton? Con una decada de experiencia estudiando los negocios en todo el mundo, Diehl ha descubierto la clave para crear identidades de marca innovadoras e historias de negocio distintas. En Brand Identity Breakthrough, tu y tu pequena empresa aprendereis como desarrollar una fuerte identidad de marca combinando tu personalidad y tus valores con la funcionalidad de tus productos, convirtiendote en una marca y en una empresa irremplazable. Tanto si diriges una empresa en crecimiento como si justo ahora estas empezando, Brand Identity Breakthrough te ofrecera una manera mas inteligente de pensar en el flujo de desarrollo del producto, el branding, la estrategia de brand mapping, y la generacion del modelo de negocio. Con una logica demostrada y bien organizada, te pondra en el camino para vender mas (y a precios mas altos), ofreciendo a los clientes exactamente lo que quieren y enviando tus beneficios por las nubes. En Brand Identity Breakthrough, aprenderas... - Como incorporar una propuesta de venta unica a tu branding - Los mejores metodos para vender productos a los clientes como pequena empresa - Como usar los cuentos de negocios para vender productos en los mercados fisico y online Original English version: Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Gregory Diehl
Author: Gregory V Diehl
Publisher: Identity Publications
ISBN: 9781945884078
Category :
Languages : es
Pages :
Get Book Here
Book Description
Exito de ventas n1 de Amazon en Relaciones Publicas y Vender y Ventas para Pequenas Empresas Tiene tu negocio una historia que contar? Deberia! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe mas unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. Destaca la tuya entre el monton? Con una decada de experiencia estudiando los negocios en todo el mundo, Diehl ha descubierto la clave para crear identidades de marca innovadoras e historias de negocio distintas. En Brand Identity Breakthrough, tu y tu pequena empresa aprendereis como desarrollar una fuerte identidad de marca combinando tu personalidad y tus valores con la funcionalidad de tus productos, convirtiendote en una marca y en una empresa irremplazable. Tanto si diriges una empresa en crecimiento como si justo ahora estas empezando, Brand Identity Breakthrough te ofrecera una manera mas inteligente de pensar en el flujo de desarrollo del producto, el branding, la estrategia de brand mapping, y la generacion del modelo de negocio. Con una logica demostrada y bien organizada, te pondra en el camino para vender mas (y a precios mas altos), ofreciendo a los clientes exactamente lo que quieren y enviando tus beneficios por las nubes. En Brand Identity Breakthrough, aprenderas... - Como incorporar una propuesta de venta unica a tu branding - Los mejores metodos para vender productos a los clientes como pequena empresa - Como usar los cuentos de negocios para vender productos en los mercados fisico y online Original English version: Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Gregory Diehl
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Author: Gregory V. Diehl
Publisher:
ISBN: 9781945884436
Category : Business & Economics
Languages : es
Pages : 280
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Book Description
¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la tuya entre el montón? Con una década de experiencia estudiando los negocios en todo el mundo, Diehl ha descubierto la clave para crear identidades de marca innovadoras e historias de negocio distintas. En Desarrollando la Identidad de Marca, tú y tu pequeña empresa aprenderas cómo desarrollar una fuerte identidad de marca combinando tu personalidad y tus valores con la funcionalidad de tus productos, convirtiéndote en una marca y en una empresa irremplazable. Tanto si diriges una empresa en crecimiento como si justo ahora estás empezando, Desarrollando la Identidad de Marca te ofrecerá una manera más inteligente de pensar en el flujo de desarrollo del producto, el branding, la estrategia de brand mapping, y la generación del modelo de negocio. Con una lógica demostrada y bien organizada, te pondrá en el camino para vender más (y a precios más altos), ofreciendo a los clientes exactamente lo que quieren y enviando tus beneficios por las nubes. En Desarrollando la Identidad de Marca, aprenderás... - Cómo incorporar una propuesta de venta única a tu branding - Los mejores métodos para vender productos a los clientes como pequeña empresa - Cómo usar las historias de negocios para vender productos en los mercados físico y online Original English version: Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Gregory Diehl
Author: Gregory Diehl
Publisher:
ISBN: 9781386362425
Category :
Languages : es
Pages :
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Book Description
¿Tiene tu negocio una historia que contar? ¡Deber?a! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe m?s unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la tuya entre el mont?n? Con una d?cada de experiencia estudiando los negocios en todo el mundo, Diehl ha descubierto la clave para crear identidades de marca innovadoras e historias de negocio distintas. En Brand Identity Breakthrough, t? y tu peque?a empresa aprender?is c?mo desarrollar una fuerte identidad de marca combinando tu personalidad y tus valores con la funcionalidad de tus productos, convirti?ndote en una marca y en una empresa irremplazable. Tanto si diriges una empresa en crecimiento como si justo ahora est?s empezando, Brand Identity Breakthrough te ofrecer? una manera m?s inteligente de pensar en el flujo de desarrollo del producto, el branding, la estrategia de brand mapping, y la generaci?n del modelo de negocio. Con una l?gica demostrada y bien organizada, te pondr? en el camino para vender m?s (y a precios m?s altos), ofreciendo a los clientes exactamente lo que quieren y enviando tus beneficios por las nubes. En Brand Identity Breakthrough, aprender?s? C?mo incorporar una propuesta de venta ?nica a tu branding Los mejores m?todos para vender productos a los clientes como peque?a empresa C?mo usar las historias de negocios para vender productos en los mercados f?sico y online Original English version: Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Gregory Diehl.
Author: Gregory Diehl
Publisher:
ISBN: 9781945884207
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing--brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more--and at higher prices--giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn... -How to incorporate a unique selling proposition into your branding -The best methods for selling products to customers as a small business -How to use business storytelling to sell products in both physical and online marketplaces Table of Contents Section I: Why Identity Matters Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling) Chapter 2: When Good Ideas Fail Chapter 3: Why Entrepreneurs Fail to See Their Own Value Chapter 4: Why Others Fail to See Your Value Section II: Creating Your Brand Identity Chapter 5: Uncovering Your Core Values Chapter 6: Developing a Unique Selling Proposition Chapter 7: Crafting Your Personality Profile Chapter 8: Knowing Your Target Audience Section III: Telling Your Story to the World Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch) Chapter 10: How to Speak with Clarity, Authority, & Authenticity Chapter 11: How to Display Your Character Through Writing Chapter 12: How to Educate Your Audience About Your Brand Identity Section IV: Brand Identity Case Studies Case Study #1: Rebranding a Whole Industry's Adversarial Image Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch Case Study #3: Turning a Charitable Project into a Profitable Movement Case Study #4: Skyrocketing a Personal Brand through Narrative Focus Case Study #5: Embracing Personality in a Technical Niche Section V: Resources for Prospective Entrepreneurs Appendix 1: Entrepreneurial Terms Defined Appendix 2: 50 Useful Starting Questions for New Entrepreneurs Appendix 3: Making Money Online
Author: Gregory V. Diehl
Publisher:
ISBN: 9781945884399
Category : Branding (Marketing)
Languages : es
Pages : 248
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Book Description
Author: Gregory V. Diehl
Publisher: Identity Publications
ISBN: 1945884657
Category : Language Arts & Disciplines
Languages : en
Pages : 436
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Book Description
Do you have something important to say? Are your knowledge and experience unique, valuable, and in demand? Do you want to write a book that changes the way people think and live? By combining his experience as an educator and entrepreneur, author Gregory V. Diehl teaches passionate thinkers how to turn unique messages into profitable books--without sacrificing royalties or creative control to a publisher. With in-depth advice about all stages of book creation, publication, and marketing, The InfluentialAuthor takes a uniquely grounded and intellectual approach to nonfiction self-publishing. Unlike self-publishing guides that promise to teach you how to write a bestselling book quickly and easily, Diehl's book actually walks you through the complex details of planning, writing, editing, and promoting your work at the standards of traditional publishing. Whether you are an experienced writer or have just started thinking about how to write a nonfiction book, The Influential Author will teach you about: -Combining your passions and experience with reader demand to decide what book to write. -Organizing your knowledge into sections and chapters for maximum comprehension and flow. -Refining your book with feedback from editors, proofreaders, beta readers, and market testing. -Choosing a title, subtitle, description, and cover design that capture your message and create sales. -Pricing and promoting each format of your book (digital, print, and audio) for maximum readership and revenue. Enjoying lifelong passive income, influence, and meaning from your book's success. Publishing a book could be one of the most important things you ever do. Read The Influential Author to begin your path to writing nonfiction books that matter.
Author: David Airey
Publisher: Rockport Publishers
ISBN: 1631595946
Category : Design
Languages : en
Pages : 291
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Book Description
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Author: Catharine Slade-Brooking
Publisher: Laurence King Publishing
ISBN: 1780679807
Category : Design
Languages : en
Pages : 427
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Book Description
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Author: Kevin Budelmann
Publisher: Rockport Publishers
ISBN: 1631597094
Category : Design
Languages : en
Pages : 235
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Book Description
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
Author: Radim Malinic
Publisher: Brand Nu Limited
ISBN: 0993540031
Category : Design
Languages : en
Pages : 313
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Book Description
Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
