Author:
Publisher:
ISBN:
Category :
Languages : fr
Pages : 48
Book Description
Des faits et des chiffres sur l'industrie automobile française. 1928
Author:
Publisher:
ISBN:
Category :
Languages : fr
Pages : 48
Book Description
Publisher:
ISBN:
Category :
Languages : fr
Pages : 48
Book Description
Des faits et des chiffres sur l'industrie automobile française, 1928
Author: Michelin et cie
Publisher:
ISBN:
Category :
Languages : fr
Pages : 48
Book Description
Publisher:
ISBN:
Category :
Languages : fr
Pages : 48
Book Description
Des faits et des chiffres sur l'industrie automobile française
Author: Michelin et cie
Publisher:
ISBN:
Category :
Languages : fr
Pages : 64
Book Description
Publisher:
ISBN:
Category :
Languages : fr
Pages : 64
Book Description
Genie Civil
Author:
Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 754
Book Description
Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 754
Book Description
Marketing Michelin
Author: Stephen L. Harp
Publisher: JHU Press
ISBN: 9780801866517
Category : Business & Economics
Languages : en
Pages : 390
Book Description
Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
Publisher: JHU Press
ISBN: 9780801866517
Category : Business & Economics
Languages : en
Pages : 390
Book Description
Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
L'industrie automobile, constructeurs et équipementiers en chiffres
Author: France. Service des études et des statistiques industrielles
Publisher:
ISBN:
Category :
Languages : fr
Pages : 23
Book Description
Publisher:
ISBN:
Category :
Languages : fr
Pages : 23
Book Description
Bulletin de L'A.I.P.C.R.
Author: Permanent International Association of Road Congresses
Publisher:
ISBN:
Category : Highway engineering
Languages : en
Pages : 758
Book Description
Publisher:
ISBN:
Category : Highway engineering
Languages : en
Pages : 758
Book Description
L'industrie Automobile en France
Author: Pierre Fontaine
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
L'industrie automobile en France, 1994
Author: Comité des constructeurs français d'automobiles
Publisher:
ISBN:
Category :
Languages : fr
Pages : 68
Book Description
Publisher:
ISBN:
Category :
Languages : fr
Pages : 68
Book Description
Bulletin of the Permanent International Association of Road Congresses
Author:
Publisher:
ISBN:
Category : Highway engineering
Languages : en
Pages : 1410
Book Description
Publisher:
ISBN:
Category : Highway engineering
Languages : en
Pages : 1410
Book Description