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Author: Nick Williams
Publisher: Schiffer Fashion Press
ISBN: 9780764355776
Category : Design
Languages : en
Pages : 272
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Book Description
Most take for granted that a pair of jeans is not considered complete without patches, rivets, buttons, and other trims. The existence of such design elements is not questioned because they are seen as the standard. Nick Williams's book is exclusively dedicated to denim branding and deconstructs every element that goes into branding a pair of jeans. These elements are a jeans' identity, its source code, a marker from which to discover the jean's provenance. Through beautiful and inspirational photography, this book tells the fascinating and sometimes surprising history of denim branding from the 1870s to current day. Primary source materials for this book come from the historical archive departments of Levi Strauss & Co., Lee Jeans, Wrangler, Carhartt, and Cone Mills, as well as some of the best contemporary denim brands of today, including Rogue Territory, Dawson Denim, Denham, Kings of Indigo, Endrime, Evisu, Eat Dust, Butcher of Blue, and Tellason.
Author: Nick Williams
Publisher: Schiffer Fashion Press
ISBN: 9780764355776
Category : Design
Languages : en
Pages : 272
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Book Description
Most take for granted that a pair of jeans is not considered complete without patches, rivets, buttons, and other trims. The existence of such design elements is not questioned because they are seen as the standard. Nick Williams's book is exclusively dedicated to denim branding and deconstructs every element that goes into branding a pair of jeans. These elements are a jeans' identity, its source code, a marker from which to discover the jean's provenance. Through beautiful and inspirational photography, this book tells the fascinating and sometimes surprising history of denim branding from the 1870s to current day. Primary source materials for this book come from the historical archive departments of Levi Strauss & Co., Lee Jeans, Wrangler, Carhartt, and Cone Mills, as well as some of the best contemporary denim brands of today, including Rogue Territory, Dawson Denim, Denham, Kings of Indigo, Endrime, Evisu, Eat Dust, Butcher of Blue, and Tellason.
Author: Alex Trost
Publisher: A&V
ISBN: 1492758876
Category : Social Science
Languages : en
Pages : 29
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Book Description
Are you looking for a journey that will take you through this amazing obok, along with funny comments and a word puzzle? Then this book is for you. Whether you are looking at this book for curiosity, choices, options, or just for fun; this book fits any criteria. Writing this book did not happen quickly. It is thorough look at accuracy and foundation before the book was even started. This book was created to inform, entertain and maybe even test your knowledge. By the time you finish reading this book you will want to share it with others.
Author: Amy Leverton
Publisher: Hachette UK
ISBN: 1780677200
Category : Design
Languages : en
Pages : 272
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Book Description
Denim Dudes is a street style book with a difference. As well as featuring key players in the global denim business, such as Jason Denham (Denham), François Girbaud, (Marithé + François Girbaud), Adriano Goldschmied (Diesel, 7 For All Mankind) and Kenichi and Kenji Shiotani (Warehouse Japan), it also explores the very best and latest denim styling on the street, from bikers to vintage dealers and store owners. Exclusive photography for the book was shot in Paris, Tokyo, London, New York, LA, Milan, San Francisco, Amsterdam, Stockholm, Barcelona, Melbourne, Gothenburg, and Sydney. This inspirational title will appeal not just to designers and fashion professionals but to a public increasingly obsessed with the world of denim. It offers unrivalled insight into the stylish and sometimes eccentric "dudes" involved in this fascinating and diverse industry.
Author: Emily Current
Publisher: Rizzoli Publications
ISBN: 0847842347
Category : Design
Languages : en
Pages : 161
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Book Description
This style bible is a chic and sexy look at the myriad possibilities of blue jeans, the classic and ever-evolving fashion essential. Blue jeans are an iconic part of American culture. And, like the American dream, denim is constantly reinventing itself. A Denim Story showcases timeless images of blue jean style. Featuring such icons as Marilyn Monroe, Patti Smith, Jane Birkin, and Kate Moss, as well as dreamy inspiration boards from the authors' own work, this volume is full of ideas and inspirations. A pair of jeans always makes a statement, whether they are tight and purposeful or loose and frayed. Blue jeans can embody dreamy, girlish innocence or the best of boyishness, as when worn two sizes too big, low on the hips, and rolled up at the ankle. A Denim Story takes us on a journey through the most stylish looks of Americana culture, from the cutoffs and rolled-up cuffs of carefree summertime days to the simple ruggedness of overalls in the countryside, and from the rebelliously ripped jeans of rock 'n' roll to that beloved pair of faded and patched blue jeans we will never throw away. Denim is the material of independence and self-expression, timelessly cool, boasting an authenticity and function that transcend trends and is always sexy. Exquisitely curated by Current, Elliott, and Walsh, A Denim Story is a visual love song to blue jeans, sure to seduce everyone who picks it up.
Author: Alex Trost
Publisher: A&V
ISBN: 1492767530
Category : Social Science
Languages : en
Pages : 29
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Book Description
Are you looking for a journey that will take you through this amazing obok, along with funny comments and a word puzzle? Then this book is for you. Whether you are looking at this book for curiosity, choices, options, or just for fun; this book fits any criteria. Writing this book did not happen quickly. It is thorough look at accuracy and foundation before the book was even started. This book was created to inform, entertain and maybe even test your knowledge. By the time you finish reading this book you will want to share it with others.
Author: Roshan Paul
Publisher: Elsevier
ISBN: 0857098497
Category : Technology & Engineering
Languages : en
Pages : 625
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Book Description
Denim: Manufacture, Finishing and Applications provides exhaustive coverage of denim manufacture, jeans washing, novel applications and environmental impacts. It also contains information on the history and social influence of denim, and includes the details relevant to the fashion and apparel industry. The topics covered are comprehensive with contributions from experts the world over, and the book is offered as an authentic reference book for any relevant information on denim. - Provides a thorough review of denim manufacturing and jeans washing technologies - Includes details relevant to the fashion and apparel industry while maintaining a high level of technological content on spinning, dyeing, weaving, garments, washing, finishing and other applications - Includes several contributions from industry experts
Author: Carolina Rogoll
Publisher: Simon and Schuster
ISBN: 1621535193
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand’s unique challenge, how to define the brand’s equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and managing resources; marketing strategy; how to build a marketing plan; and much more, including exercise worksheets to practice on! The author combines her experience building brands at the front lines of a big multinational company with top-notch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: P.K. Choudhury
Publisher: Universities Press
ISBN: 9788173713613
Category : Business names
Languages : en
Pages : 216
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Book Description
This book deals with the concept of 'branding'. Some of the topics dealt within this volume are; brand identity, brand management, brand positioning, the power of brand equity and the protection of brand in competitive environment. Branding is a very significant aspect of modern business management and plays an important role in the creation of a new product as well as its successful arrival in the market place.
Author: Andrew Bevan
Publisher: Routledge
ISBN: 1315430886
Category : Antiques & Collectibles
Languages : en
Pages : 268
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Book Description
The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.
Author: Juanjuan Wu
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 400
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Book Description
