Author: Gordon Ettie
Publisher: Frederick Fell Publishers
ISBN: 9780883911372
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
This book describes the total system of any business or organization in a simplified, readable way. It starts with people- what business and organizations are all about. The book then shows how leadership and strategy are forever linked, and then describes the external drivers-product, markets and regions, along with the needed internal functions-sales/marketing, operations, technology and finance/administration. Finally, the book lays out the financial measurements required for a financial reporting structure and ways to raise capital, all in understandable terms. Stories and analogies between a fictional cookie business and the adage about putting all the parts of an elephant (business) together are utilized throughout the book to illustrate key points.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 900
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Book Description
Author: Justin Yifu Lin
Publisher: Cambridge University Press
ISBN: 0521191807
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
An insightful account of the remarkable transition of the Chinese economy from impoverished backwater to economic powerhouse.
Author: Bruce C. Greenwald
Publisher: Penguin
ISBN: 1101218436
Category : Business & Economics
Languages : en
Pages : 651
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Book Description
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Author: Haydn Washington
Publisher: Routledge
ISBN: 1317606698
Category : Business & Economics
Languages : en
Pages : 243
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Book Description
What is sustainability? Much has been said about the terms ‘sustainability’ and ‘sustainable development’ over the last few decades, but they have become buried under academic jargon. This book is one of the first that aims to demystify sustainability so that the layperson can understand the key issues, questions and values involved. Accessible and engaging, the book examines the ‘old’ sustainability of the past and looks to the future, considering how economic, ecological and social sustainability should be defined if we are to solve the entwined environmental, economic and social crises. It considers if meaningful sustainability is the same as a ‘sustainable development’ based on endless growth, examining the difficult but central issues of overpopulation and overconsumption that drive unsustainability. The book also explores the central role played by society’s worldview and ethics, along with humanity’s most dangerous characteristic – denial. Finally, it looks to the future, discussing the ‘appropriate’ technology needed for sustainability, and suggesting nine key solutions. This book provides a much-needed comprehensive discussion of what sustainability means for students, policy makers and all those interested in a sustainable future.
Author: Sangram Vajre
Publisher: IdeaPress Publishing
ISBN: 9781940858951
Category : Consumers
Languages : en
Pages : 179
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Book Description
Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?
Author: Manisha Thakor
Publisher: Simon and Schuster
ISBN: 1440570841
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
A personal finance guide for women explains the basic principles of money management, including how much of one's income to save, understanding credit scores, how to create a budget, and investing wisely.
Author: Manisha Thakor
Publisher: Simon and Schuster
ISBN: 1440502013
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
The authors of the best-selling On My Own Two Feet counsel young women in committed relationships on how to understand and manage their money, offering instruction for accurately determining one's financial condition, financial planning and safeguarding monetary interests. Original.
Author: Andy Nulman
Publisher: John Wiley & Sons
ISBN: 0470443847
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!" Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise. Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like "The Lubricant to Yes" and "Euphoric Shock") to help expand the boundaries of the extreme and create a bigger bang for bigger profits. On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how today’s smartest companies are winning big with surprises stories like: • How Oprah’s shocking announcement that "Everybody gets a car!" sent her Web site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20% • How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New York’s Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center • How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on Halloween Andy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world’s largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim, Family Guy, and the NFL to the mobile media world. Don’t forget to read the book’s two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Well...what did you expect?
Author: Joan Reardon
Publisher: Houghton Mifflin Harcourt
ISBN: 0547504837
Category : Cooking
Languages : en
Pages : 432
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Book Description
With her outsize personality, Julia Child is known around the world by her first name alone. But despite that familiarity, how much do we really know of the inner Julia? Now more than 200 letters exchanged between Julia and Avis DeVoto, her friend and unofficial literary agent memorably introduced in the hit movie Julie & Julia, open the window on Julia’s deepest thoughts and feelings. This riveting correspondence, in print for the first time, chronicles the blossoming of a unique and lifelong friendship between the two women and the turbulent process of Julia’s creation of Mastering the Art of French Cooking, one of the most influential cookbooks ever written. Frank, bawdy, funny, exuberant, and occasionally agonized, these letters show Julia, first as a new bride in Paris, then becoming increasingly worldly and adventuresome as she follows her diplomat husband in his postings to Nice, Germany, and Norway. With commentary by the noted food historian Joan Reardon, and covering topics as diverse as the lack of good wine in the United States, McCarthyism, and sexual mores, these astonishing letters show America on the verge of political, social, and gastronomic transformation.
