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Author: Kirby Hasseman
Publisher: CreateSpace
ISBN: 9781497356436
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
Breaking news: An historical change is upon us. From a marketing standpoint, the change has been coming. We have lived in an age of "push" marketing forever...since the beginning of time. But the internet--and social networks--is changing that. Right now. Now, more than ever, the customer has a voice. The customer has clout and power. And the customer wants better. We want better.We need to GIVE first. We need to work at providing value to our customers so they trust us. We need to think "small" things first. That's great news...if you want to do things the right way to begin with! As you will read in this book, promotional products provide an amazing way to “give” first to your customers and prospects. These products have the power to help you create real and lasting bonds with your customers. And as you know, by creating real and lasting bonds you build a business that lasts and lasts.Congratulations. Viva la revolucion! Join it! Give Your Way to Success…by Delivering Marketing Joy!
Author: Kirby Hasseman
Publisher: CreateSpace
ISBN: 9781497356436
Category : Business & Economics
Languages : en
Pages : 102
Get Book Here
Book Description
Breaking news: An historical change is upon us. From a marketing standpoint, the change has been coming. We have lived in an age of "push" marketing forever...since the beginning of time. But the internet--and social networks--is changing that. Right now. Now, more than ever, the customer has a voice. The customer has clout and power. And the customer wants better. We want better.We need to GIVE first. We need to work at providing value to our customers so they trust us. We need to think "small" things first. That's great news...if you want to do things the right way to begin with! As you will read in this book, promotional products provide an amazing way to “give” first to your customers and prospects. These products have the power to help you create real and lasting bonds with your customers. And as you know, by creating real and lasting bonds you build a business that lasts and lasts.Congratulations. Viva la revolucion! Join it! Give Your Way to Success…by Delivering Marketing Joy!
Author: Laryssa Wirstiuk
Publisher: Joy Joya LLC
ISBN: 9780985831943
Category :
Languages : en
Pages : 310
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Book Description
Consumers are now more readily choosing to support emerging brands that align with their values instead of defaulting to the long-standing giants. As a result, up-and-coming jewelry brands have major opportunities for growth. Are you building a jewelry business while trying to increase brand awareness and profits? With the appropriate marketing strategy and plan, you can find your ideal customers, increase market share, and flourish in your category. But you must understand how to maximize your marketing efforts, so you can spend your time, money, and energy effectively - and get the best return on investment. This book will help you find joy in the process. Inside: What is marketing, and how is it different from PR or sales? What can it help you (and not help you) achieve? How can you lay the foundation for an effective marketing strategy? What are the most impactful marketing tactics for jewelry brands, and how can you navigate each of them? What is a brand, and how can you build a memorable and lasting one? How can you optimize your digital presence, including your ecommerce store?
Author: Joy Mangano
Publisher: Simon and Schuster
ISBN: 150117620X
Category : Biography & Autobiography
Languages : en
Pages : 304
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Book Description
The visionary entrepreneur and inventor shares an inspirational blueprint for promoting personal success and fulfillment, sharing stories from her childhood, family, and career experiences that illustrate how healthier perspectives can significantly improve one's life.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470900520
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Author: Dalai Lama
Publisher: Penguin
ISBN: 0399185062
Category : Self-Help
Languages : en
Pages : 350
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Book Description
An instant New York Times bestseller. Over 1 million copies sold! Two spiritual giants. Five days. One timeless question. Nobel Peace Prize Laureates His Holiness the Dalai Lama and Archbishop Desmond Tutu have survived more than fifty years of exile and the soul-crushing violence of oppression. Despite their hardships—or, as they would say, because of them—they are two of the most joyful people on the planet. In April 2015, Archbishop Tutu traveled to the Dalai Lama's home in Dharamsala, India, to celebrate His Holiness's eightieth birthday and to create what they hoped would be a gift for others. They looked back on their long lives to answer a single burning question: How do we find joy in the face of life's inevitable suffering? They traded intimate stories, teased each other continually, and shared their spiritual practices. By the end of a week filled with laughter and punctuated with tears, these two global heroes had stared into the abyss and despair of our time and revealed how to live a life brimming with joy. This book offers us a rare opportunity to experience their astonishing and unprecedented week together, from the first embrace to the final good-bye. We get to listen as they explore the Nature of True Joy and confront each of the Obstacles of Joy—from fear, stress, and anger to grief, illness, and death. They then offer us the Eight Pillars of Joy, which provide the foundation for lasting happiness. Throughout, they include stories, wisdom, and science. Finally, they share their daily Joy Practices that anchor their own emotional and spiritual lives. The Archbishop has never claimed sainthood, and the Dalai Lama considers himself a simple monk. In this unique collaboration, they offer us the reflection of real lives filled with pain and turmoil in the midst of which they have been able to discover a level of peace, of courage, and of joy to which we can all aspire in our own lives.
Author: Carlos Gil
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Author: Kevin Lund
Publisher: Red Wheel/Weiser
ISBN: 1632658690
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price. Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation. Conversation Marketing gives you and your company the powerful tools and strategies now required, including: How to earn your audience's attention and provide value at every touch point How to tell a meaningful story How to give your customers agency in the conversation and accept that they're in charge How to listen, not sell Change your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.
Author: Sarah Hand
Publisher: Walter Foster Publishing
ISBN: 0760374635
Category : Crafts & Hobbies
Languages : en
Pages : 146
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Book Description
Keep your hands busy and your mind playing and free of stress with A Happy Book of Little Gifts to Make. From professional artist Sarah Hand, the author of Art Makers: Papier-Mache, this book features easy-to-follow step-by-step projects, creative inspiration, and prompts—all designed to be done at home using affordable, accessible materials. Best of all, the projects are small-scale, so they are portable, giftable, adorable, and fun! A Happy Book of Little Gifts to Make includes varied projects done in all kinds of materials, from papier-mache and paper to crayons, paint, and paint pens. With this book, you can learn to make: Dioramas Papier-mache creatures Pop-up cards Cotton dolls And much more Throughout the book, find tips for having fun and relaxing as you create, plus creative inspiration and prompts so that you can use this book as a starting point for art projects you devise on your own. After a stressful year (or decade?), everyone needs to have fun and let loose, and what better way than with art that can be created at home and with materials you already have? The small size of the projects makes them manageable even for beginning crafters and artists, and kids will love working on the projects too (possibly with a little adult help). The art is adorable and whimsical and appeals to artists of all ages and skill levels, including beginning crafters, DIYers, crafty families, and more. Grab your paper, paints, and more and then set up at the kitchen counter to start your stress-free creative life with A Happy Book of Little Gifts to Make from a professional artist and instructor.
Author: Marie Kondo
Publisher: Little, Brown Spark
ISBN: 0316423343
Category : Self-Help
Languages : en
Pages : 173
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Book Description
Declutter your desk and brighten up your business with this transformative guide from an organizational psychologist and the #1 New York Times bestselling author of The Life-Changing Magic of Tidying Up. The workplace is a magnet for clutter and mess. Who hasn't felt drained by wasteful meetings, disorganized papers, endless emails, and unnecessary tasks? These are the modern-day hazards of working, and they can slowly drain the joy from work, limit our chances of career progress, and undermine our well-being. There is another way. In Joy at Work, bestselling author and Netflix star Marie Kondo and Rice University business professor Scott Sonenshein offer stories, studies, and strategies to help you eliminate clutter and make space for work that really matters. Using the world-renowned KonMari Method and cutting-edge research, Joy at Work will help you overcome the challenges of workplace mess and enjoy the productivity, success, and happiness that come with a tidy desk and mind.
Author: Tom Morr
Publisher: Motorbooks
ISBN: 9780760330616
Category : Transportation
Languages : en
Pages : 160
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Book Description
All the thrills of off-roading started with the Jeep, and they keep on coming. A celebration of off-road Jeeps and the people who drive them, this book features the vehicles, personalities, events, and maneuvers that make up the Jeep universe of competitive and recreational off-roading. The fact-filled, photograph-packed book explores the joys of Jeep ownership, history, restoration, modification, off-road competition, events, clubs, and more. It includes information on popular accessories and performance enhancing modifications, the different generations and styles of Jeeps, off-road events and the professionals who compete in them. With color photographs of some of the most beautiful custom and restored Jeeps from around the country, The Joy of Jeep takes readers to the edge of this soul-stirring activity and shows why Jeep is America's favorite off-road vehicle.
