Author: Thomas J. Mickey
Publisher: Routledge
ISBN: 1135652201
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument. Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective "science," allowing the social importance of public relations to be redefined and encouraging public relations to take a fuller place in the interdisciplinary study of text and knowledge. Intended for public relations scholars and students in public relations cases/campaigns, public relations criticism, and media studies courses, Deconstructing Public Relations: Public Relations Criticism demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public relations.
Author: Jacquie L'Etang
Publisher: Routledge
ISBN: 1317918851
Category : Business & Economics
Languages : en
Pages : 590
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Book Description
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Author: Natalie Hopkinson
Publisher: Cleis Press
ISBN: 1573442577
Category : Social Science
Languages : en
Pages : 266
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Book Description
A portrait of today's African-American male evaluates both archetypes and stereotypes, exploring black masculinity as it is represented by a range of personalities, from professionals and hip-hop figures to family men and criminals. Original.
Author: David McKie
Publisher: Routledge
ISBN: 1134161115
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.
Author: Kevin Moloney
Publisher: Routledge
ISBN: 1134198701
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.
Author: Derina R. Holtzhausen
Publisher: Routledge
ISBN: 1136740740
Category : Language Arts & Disciplines
Languages : en
Pages : 317
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Book Description
This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina R. Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today’s changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism. The volume is intended for scholars and students in public relations. It may be used as a supplemental text in advanced courses on public relations theory, PR management, organizational communication, and related areas.
Author: Gianni Vattimo
Publisher: Bloomsbury Publishing USA
ISBN: 1441115560
Category : Political Science
Languages : en
Pages : 321
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Book Description
This volume in the Political Theory and Contemporary Philosophy series provides a political and philosophical critique of Zionism. While other nationalisms seem to have adapted to twenty-first century realities and shifting notions of state and nation, Zionism has largely remained tethered to a nineteenth century mentality, including the glorification of the state as the only means of expressing the spirit of the people. These essays, contributed by eminent international thinkers including Slavoj Zizek, Luce Irigaray, Judith Butler, Gianni Vattimo, Walter Mignolo, Marc Ellis, and others, deconstruct the political-metaphysical myths that are the framework for the existence of Israel.Collectively, they offer a multifaceted critique of the metaphysical, theological, and onto-political grounds of the Zionist project and the economic, geopolitical, and cultural outcomes of these foundations. A significant contribution to the debates surrounding the state of Israel today, this groundbreaking work will appeal to anyone interested in political theory, philosophy, Jewish thought, and the Middle East conflict.
Author: Amber L. Hutchins
Publisher: Routledge
ISBN: 1000437604
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks. The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media environment. Contributors analyzed a range of organizations and industries, including corporate, entertainment, government, and political movements, to consider how public relations practitioners can facilitate ethical and effective communication between parties. A consistent thread was the need for organizations and practitioners to better understand the diverse backgrounds of publics, including age, ethnicity, gender, and sexual orientation, beyond surface-level demographic stereotypes and assumptions. This book will be of interest to researchers, academics, and students in the field of public relations and communication, especially those with a particular interest in online engagement and social media as a PR tool.
Author: Robert L. Heath
Publisher: SAGE
ISBN: 1412977800
Category : Business & Economics
Languages : en
Pages : 793
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Book Description
This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics.
Author: Canfield, Brittany A.
Publisher: IGI Global
ISBN: 1522538097
Category : Medical
Languages : en
Pages : 324
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Book Description
Stigma continues to play an integral role in the multifaceted issues facing mental health. While identifying a clear operational definition of stigma has been a challenge in the field, the issues related to stigma grossly affect not only the mental health population but society as a whole. Deconstructing Stigma in Mental Health provides emerging research on issues related to stigma as a whole including ignorance, prejudice, and discrimination. While highlighting issues such as stigma and its role in mental health and how stigma is perpetuated in society, this publication explores the historical context of stigma, current issues and resolutions through intersectional collaboration, and the deconstruction of mental health stigmas. This book is a valuable resource for mental health administrators and clinicians, researchers, educators, policy makers, and psychology professionals seeking information on current mental health stigma trends.
