Decolonising Media and Communication Studies Education in Sub-Saharan Africa

Decolonising Media and Communication Studies Education in Sub-Saharan Africa PDF Author:
Publisher:
ISBN: 9781003388395
Category : EDUCATION
Languages : en
Pages : 0

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Book Description
The book provides insights on decolonising media and communication studies education from diverse African scholars at different stages of their careers. These academics, located on the continent and in the diaspora, share an interest in decolonising higher education broadly and media and communication studies teaching and learning in particular. Although many African countries gained flag independence from different European colonial powers between the 1950s and the 1970s, this book argues that former colonies remain ensnared in a colonial power matrix. Many African universities did not jettison ways of teaching and learning established during colonialism, and even those journalism, communication, and media studies training programmes which were established after the attainment of flag independence did not place decolonial agendas at the front and centre when setting them up. Starting with big picture thematic questions around decolonisation, the book goes on to consider what the implications of change would be for students and instructors, before reflecting on how far it is possible to decolonise curricula and syllabi and what this might look like in practice across a range of subject areas and country contexts. Overall, this book presents a nuanced picture of what a decolonised media and communication studies education could look like in sub-Saharan Africa. This book is essential for researchers in Africa in disciplines such as media and communication studies, journalism, film studies, cultural studies, and higher education studies. More broadly, the concepts and ideas on decolonising teaching and learning discussed in the book are relevant to instructors in any discipline who are interested in doing the decolonial work of contesting coloniality.

Decolonising Media and Communication Studies Education in Sub-Saharan Africa

Decolonising Media and Communication Studies Education in Sub-Saharan Africa PDF Author:
Publisher:
ISBN: 9781003388395
Category : EDUCATION
Languages : en
Pages : 0

Get Book Here

Book Description
The book provides insights on decolonising media and communication studies education from diverse African scholars at different stages of their careers. These academics, located on the continent and in the diaspora, share an interest in decolonising higher education broadly and media and communication studies teaching and learning in particular. Although many African countries gained flag independence from different European colonial powers between the 1950s and the 1970s, this book argues that former colonies remain ensnared in a colonial power matrix. Many African universities did not jettison ways of teaching and learning established during colonialism, and even those journalism, communication, and media studies training programmes which were established after the attainment of flag independence did not place decolonial agendas at the front and centre when setting them up. Starting with big picture thematic questions around decolonisation, the book goes on to consider what the implications of change would be for students and instructors, before reflecting on how far it is possible to decolonise curricula and syllabi and what this might look like in practice across a range of subject areas and country contexts. Overall, this book presents a nuanced picture of what a decolonised media and communication studies education could look like in sub-Saharan Africa. This book is essential for researchers in Africa in disciplines such as media and communication studies, journalism, film studies, cultural studies, and higher education studies. More broadly, the concepts and ideas on decolonising teaching and learning discussed in the book are relevant to instructors in any discipline who are interested in doing the decolonial work of contesting coloniality.

Decolonising Media and Communication Studies Education in Sub-Saharan Africa

Decolonising Media and Communication Studies Education in Sub-Saharan Africa PDF Author: Selina Linda Mudavanhu
Publisher:
ISBN: 9781032483078
Category : Communication
Languages : en
Pages : 0

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Book Description


Decolonising Media and Communication Studies Education in Sub-Saharan Africa

Decolonising Media and Communication Studies Education in Sub-Saharan Africa PDF Author: Selina Linda Mudavanhu
Publisher: Taylor & Francis
ISBN: 1000988104
Category : Education
Languages : en
Pages : 297

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Book Description
The book provides insights on decolonising media and communication studies education from diverse African scholars at different stages of their careers. These academics, located on the continent and in the diaspora, share an interest in decolonising higher education broadly and media and communication studies teaching and learning in particular. Although many African countries gained flag independence from different European colonial powers between the 1950s and the 1970s, this book argues that former colonies remain ensnared in a colonial power matrix. Many African universities did not jettison ways of teaching and learning established during colonialism, and even those journalism, communication, and media studies training programmes which were established after the attainment of flag independence did not place decolonial agendas at the front and centre when setting them up. Starting with big picture thematic questions around decolonisation, the book goes on to consider what the implications of change would be for students and instructors, before reflecting on how far it is possible to decolonise curricula and syllabi and what this might look like in practice across a range of subject areas and country contexts. Overall, this book presents a nuanced picture of what a decolonised media and communication studies education could look like in sub-Saharan Africa. This book is essential for researchers in Africa in disciplines such as media and communication studies, journalism, film studies, cultural studies, and higher education studies. More broadly, the concepts and ideas on decolonising teaching and learning discussed in the book are relevant to instructors in any discipline who are interested in doing the decolonial work of contesting coloniality.

Marketing Communication in African Languages

Marketing Communication in African Languages PDF Author: Abiodun Salawu
Publisher: Taylor & Francis
ISBN: 1040230091
Category : Social Science
Languages : en
Pages : 303

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Book Description
This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign languages. Chapters in the book variously examine African traditional advertising and marketing; popular culture as a channel for advertising and marketing; political communication, advertising and marketing; commercials and public relations in African languages; as well as branding, corporate and public communication in African languages. The use of African languages for marketing communication is considered on the traditional mass media and the digital media. Readers will gain a lot of insights into the theory and practice of marketing communication in African languages.

Decolonising Journalism Education in South Africa

Decolonising Journalism Education in South Africa PDF Author: Ylva Rodny-Gumede
Publisher: Taylor & Francis
ISBN: 100088631X
Category : Language Arts & Disciplines
Languages : en
Pages : 334

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Book Description
This book is the culmination of several years of collaborative work. It is a unique contribution to the field of journalism because of the depth and variety of contributions it makes to the field. The scholars who contribute to this volume respond to the great need to rethink journalism from various perspectives including journalism training, research, the contents of the news media, language, media ethics, the safety of journalists and gender inequities in the news media. In doing this, they recognise how the societies that journalism address should themselves change.

Digital Activism in Zimbabwe

Digital Activism in Zimbabwe PDF Author: Tenford Chitanana
Publisher: Taylor & Francis
ISBN: 1040121071
Category : Political Science
Languages : en
Pages : 279

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Book Description
This book investigates the role of the internet and social media in political processes in non-western and non-democratic contexts. Using Zimbabwe as a case study, the book demonstrates how activists and ordinary people deploy social media, particularly Facebook, to subvert an enduring hegemonic state. However, the book also highlights how authoritarian regimes are in turn learning and adapting to the information age, challenging the impact of digital activism. Studies of digital activism in the Global South are often centred around democracy, but this book paints a more complex picture, examining the role and effect of digital activism in challenging state hegemony in authoritarian contexts. The book notes that while communication technologies help mediate activism, they are also simultaneously constrained by pre-existing and emergent challenges tied to the social and political context and the inherent limitations of those technologies. The book investigates the tactics used by digital activists, the contextual factors and restrictive political environment they operate in, including the role of pro-government activists, and ultimately, the impact of digital activism given these constraints. From the case of Zimbabwe, the book builds out a broader theoretical analysis of the evolution of ‘third world protest’ in the digital age, examining the limitations of activists’ actions and the ideological deficit in online activism to ferment a virulent counter hegemony.

Language Matters in Contemporary Zimbabwe

Language Matters in Contemporary Zimbabwe PDF Author: Collen Sabao
Publisher: Taylor & Francis
ISBN: 104003974X
Category : Social Science
Languages : en
Pages : 295

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Book Description
Speaking to a broader global preoccupation with the state of languages and language development, this book considers issues surrounding the diverse languages, linguistic communities, and cultures of Zimbabwe. Reflecting on Shona, Xitsonga, Sotho, Xhosa, Tjwao, Nambya, IsiNdebele, Nyanja, Tshivenda, English and Braille, the book uncovers both the internal and external factors that impact language structures, language use and language ideologies across the country. The book considers how colonial legacies and contemporary language domination and minoritisation have led to language endangerment. It considers the fate of communities whose languages are marginalised and, in the process, poses questions on what can and should be done to preserve Zimbabwean languages. The authors' offerings range across subjects as diverse as music, linguistic innovation, education, human rights, literature, language politics and language policy, in order to build a rich and nuanced picture of language matters in the country. Coming at a critical moment of increasing mobility, migration, cultural plurality and globalisation, this book will be an important resource for researchers across African literature, linguistics, communication, policy and politics.

Decolonising Political Communication in Africa

Decolonising Political Communication in Africa PDF Author: Beschara Karam
Publisher: Routledge
ISBN: 1000411982
Category : Political Science
Languages : en
Pages : 250

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Book Description
This book uses decolonisation as a lens to interrogate political communication styles, performance, and practice in Africa and the diaspora. The book interrogates the theory and practice of political communication, using decolonial research methods to begin a process of self-reflexivity and the creation of a new approach to knowledge production about African political communication. In doing so, it explores political communication approaches that might until recently have been considered subversive or dissident: forms of political communication that served to challenge imposed western norms and to empower African citizens and their histories. Centring African scholarship, the book draws on case studies from across the continent, including Zimbabwe, South Africa, Nigeria and Ghana. This book will be of interest to students and scholars of politics, media and communication in Africa. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781003111962, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Decolonising Digital Media and Indigenisation of Participatory Epistemologies

Decolonising Digital Media and Indigenisation of Participatory Epistemologies PDF Author: Fulufhelo Oscar Makananise
Publisher: Taylor & Francis
ISBN: 1040109985
Category : Social Science
Languages : en
Pages : 170

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Book Description
The book provides valuable insights on decolonising the digital media landscape and the indigenisation of participatory epistemologies to continue the legacies of indigenous languages in the global South. It is one of its kind as it climaxes that the construction phase of self-determining and redefining among the global South societies is an essential step towards decolonising the digital landscape and ensuring that indigenous voices and worldviews are equally infused, represented, and privileged in the process of higher-level communication, exchanging epistemic philosophies, and knowledge expressions. The book employs an interdisciplinary approach to engage in the use of digital media as a sphere for resistance and knowledge transformation against the persistent colonialism of power through dominant non-indigenous languages and scientific epistemic systems. It further advocates that decolonising digital media spaces through appreciating participatory epistemologies and their languages can help promote the inclusion and empowerment of indigenous communities. It indicates that the decolonial process can also help to redress the historical and ongoing injustices that have disadvantaged many indigenous communities in the global South and contributed to their marginalisation. This book will appeal to undergraduate and graduate students, scholars, and academics in communication, media studies, languages, linguistics, cultural studies, and indigenous knowledge systems in higher education institutions. It will be a valuable resource for those interested in epistemologies of the South, decoloniality, postcoloniality, indigenisation, participatory knowledge, indigenous language legacies, indigenous artificial intelligence, and digital media in the Fourth Industrial Revolution.

Routledge Handbook of African Media and Communication Studies

Routledge Handbook of African Media and Communication Studies PDF Author: Winston Mano
Publisher: Routledge
ISBN: 1351273183
Category : Language Arts & Disciplines
Languages : en
Pages : 363

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Book Description
This handbook comprises fresh and incisive research focusing on African media, culture and communication. The chapters from a cross-section of scholars dissect the forces shaping the field within a changing African context. It adds critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. The book goes beyond critiques of the marginality of African approaches in media and communication studies to offer scholars the theoretical and empirical toolkit needed to start building critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. Decoloniality demands new epistemological interventions in African media, culture and communication, and this book is an important interlocutor in this space. In a globally interconnected world, changing patterns of authority and power pose new challenges to the ways in which media institutions are constituted and managed, as well as how communication and media policy is negotiated and the manner in which citizens engage with increasing media opportunities. The handbook focuses on the interrelationships of the local and the global and the concomitant consequences for media practice, education and citizen engagement in today’s Africa. Altogether, the book foregrounds convivial epistemologies relevant for locating African media and communication in the pluriverse. This handbook is an essential read for critical media, communications, cultural studies and journalism scholars.