Author: Russell Craig
Publisher: University of Toronto Press
ISBN: 1487533020
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people – the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation’s direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO’s written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company’s policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.
Author: Russell Craig
Publisher: University of Toronto Press
ISBN: 1487505957
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Decoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristics.
Author: Russell Craig (Lecturer in business)
Publisher:
ISBN: 9781487533014
Category : Chief executive officers
Languages : en
Pages :
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Book Description
Author: Teun A. van Dijk
Publisher: Taylor & Francis
ISBN: 1003820905
Category : Language Arts & Disciplines
Languages : en
Pages : 431
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Book Description
This is both the first systematic introduction to Discourse Studies for students and scholars of social movements and a study of discourses on the European “refugee crisis”, by leading theorist, Teun A. van Dijk. Concrete examples of different kinds of discourse are vital for the study of social movements because their activities are not limited to such well-known forms of contention as marches, occupations or strikes, but also daily discursive activities, such as meetings, assemblies, interviews, press conferences, manifestos, pamphlets, banners, graffiti, websites, blogs, social media posts and everyday talk.This book proposes that empirical analyses of these discourses should go beyond the popular but vague notion of “frame”and engage in more detailed and explicit analyses of the text and talk of social movements. This is a much-needed introduction to the most important structures of discourse and a detailed theoretical account of the notion of “solidarity” defining the Refugees Welcome movement.
Author: Aline Alexander Newman
Publisher: National Geographic Books
ISBN: 142631373X
Category : Juvenile Nonfiction
Languages : en
Pages : 180
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Book Description
A guide about how to understand a dog's body language and behavior illustrates such key concepts as barking, howling, panting, bared teeth, and wagging tail --
Author: Aline Alexander Newman
Publisher: National Geographic Books
ISBN: 1426318634
Category : Juvenile Nonfiction
Languages : en
Pages : 180
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Book Description
A guide to understanding a cat's body language and behavior, illustrating 55 different feline poses with explanations of their meanings.
Author: L.J. Rittenhouse
Publisher: McGraw Hill Professional
ISBN: 0071714073
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
In Investing Between the Lines, CEO communications expert, L. J. Rittenhouse offers a proven methodology for accurately analyzing the worthiness of an investment: Reading corporate "fog," i.e., shareholder letters, and other corporate correspondence.
Author: Eugenia Cheng
Publisher: Basic Books
ISBN: 154167250X
Category : Mathematics
Languages : en
Pages : 296
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Book Description
How both logical and emotional reasoning can help us live better in our post-truth world In a world where fake news stories change election outcomes, has rationality become futile? In The Art of Logic in an Illogical World, Eugenia Cheng throws a lifeline to readers drowning in the illogic of contemporary life. Cheng is a mathematician, so she knows how to make an airtight argument. But even for her, logic sometimes falls prey to emotion, which is why she still fears flying and eats more cookies than she should. If a mathematician can't be logical, what are we to do? In this book, Cheng reveals the inner workings and limitations of logic, and explains why alogic -- for example, emotion -- is vital to how we think and communicate. Cheng shows us how to use logic and alogic together to navigate a world awash in bigotry, mansplaining, and manipulative memes. Insightful, useful, and funny, this essential book is for anyone who wants to think more clearly.
Author: Suzanne Nossel
Publisher: HarperCollins
ISBN: 0062966065
Category : Philosophy
Languages : en
Pages : 248
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Book Description
"A must read."—Margaret Atwood A vital, necessary playbook for navigating and defending free speech today by the CEO of PEN America, Dare To Speak provides a pathway for promoting free expression while also cultivating a more inclusive public culture. Online trolls and fascist chat groups. Controversies over campus lectures. Cancel culture versus censorship. The daily hazards and debates surrounding free speech dominate headlines and fuel social media storms. In an era where one tweet can launch—or end—your career, and where free speech is often invoked as a principle but rarely understood, learning to maneuver the fast-changing, treacherous landscape of public discourse has never been more urgent. In Dare To Speak, Suzanne Nossel, a leading voice in support of free expression, delivers a vital, necessary guide to maintaining democratic debate that is open, free-wheeling but at the same time respectful of the rich diversity of backgrounds and opinions in a changing country. Centered on practical principles, Nossel’s primer equips readers with the tools needed to speak one’s mind in today’s diverse, digitized, and highly-divided society without resorting to curbs on free expression. At a time when free speech is often pitted against other progressive axioms—namely diversity and equality—Dare To Speak presents a clear-eyed argument that the drive to create a more inclusive society need not, and must not, compromise robust protections for free speech. Nossel provides concrete guidance on how to reconcile these two sets of core values within universities, on social media, and in daily life. She advises readers how to: Use language conscientiously without self-censoring ideas; Defend the right to express unpopular views; And protest without silencing speech. Nossel warns against the increasingly fashionable embrace of expanded government and corporate controls over speech, warning that such strictures can reinforce the marginalization of lesser-heard voices. She argues that creating an open market of ideas demands aggressive steps to remedy exclusion and ensure equal participation. Replete with insightful arguments, colorful examples, and salient advice, Dare To Speak brings much-needed clarity and guidance to this pressing—and often misunderstood—debate.
Author:
Publisher:
ISBN:
Category : Business ethics
Languages : en
Pages : 350
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Book Description
