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Author: Jay-Z
Publisher: Random House Group
ISBN: 0679605215
Category : Biography & Autobiography
Languages : en
Pages : 337
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Book Description
This enhanced eBook includes: • Over 30 minutes of never-before-seen video* interviews with Jay-Z discussing the back-story and inspiration for his songs • Two bonus videos*: “Rap is Poetry” and “The Evolution of My Style” • The full text of the book with illustrations and photographs *Video may not play on all readers. Check your user manual for details. Expanded edition of the acclaimed New York Times bestseller features 16 pages of new material, including 3 new songs decoded. Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.
Author: Jay-Z
Publisher: Random House Group
ISBN: 0679605215
Category : Biography & Autobiography
Languages : en
Pages : 337
Get Book Here
Book Description
This enhanced eBook includes: • Over 30 minutes of never-before-seen video* interviews with Jay-Z discussing the back-story and inspiration for his songs • Two bonus videos*: “Rap is Poetry” and “The Evolution of My Style” • The full text of the book with illustrations and photographs *Video may not play on all readers. Check your user manual for details. Expanded edition of the acclaimed New York Times bestseller features 16 pages of new material, including 3 new songs decoded. Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.
Author: Phil Barden
Publisher: John Wiley & Sons
ISBN: 1118345606
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout
Author: Mai Jia
Publisher: Penguin UK
ISBN: 0241961998
Category : Fiction
Languages : en
Pages : 356
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Book Description
Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.
Author: Rabbi Kirt a Schneider
Publisher: Charisma Media
ISBN: 1636414184
Category : Religion
Languages : en
Pages : 276
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Book Description
As the world grows darker so do our eyes to the things to come. After reading this book, you will understand the connection between the Old Testament and End Times, what to expect during the last days, and how to stand firm in Christ even when facing opposition. As the world grows darker and darker, many people have a sense of impending doom. In this revised edition, Rabbi Kirt A. Schneider includes updated facts, statistics, and additional insights, showing how prophecy is being fulfilled before our very eyes. Decoding the Book of Revelation, Rabbi Schneider shows how the end-time events prophesied in the New Testament book correspond with the teachings of the Torah and the Hebrew prophets. In this prophetic guide, you will not only discover how the Passover foreshadows the great tribulation, but you will also uncover what the Hebrew prophets reveal about: The Anti-Messiah Heaven and Hell The Millennial Kingdom The Days of Armageddon The Return of the Messiah The signs of the times are flashing like neon lights, pointing to Jesus's imminent return. Now more than ever, the church needs to recognize what is happening and prepare for what is yet to come. The time to prepare for the battle is not when you're in the battle. It's before the fight. This book will help readers discover what to expect during the last days and how to stand firm in Christ even in the face of opposition
Author: Marian Petre
Publisher: MIT Press
ISBN: 0262035189
Category : Computers
Languages : en
Pages : 185
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Book Description
An engaging, illustrated collection of insights revealing the practices and principles that expert software designers use to create great software. What makes an expert software designer? It is more than experience or innate ability. Expert software designers have specific habits, learned practices, and observed principles that they apply deliberately during their design work. This book offers sixty-six insights, distilled from years of studying experts at work, that capture what successful software designers actually do to create great software. The book presents these insights in a series of two-page illustrated spreads, with the principle and a short explanatory text on one page, and a drawing on the facing page. For example, “Experts generate alternatives” is illustrated by the same few balloons turned into a set of very different balloon animals. The text is engaging and accessible; the drawings are thought-provoking and often playful. Organized into such categories as “Experts reflect,” “Experts are not afraid,” and “Experts break the rules,” the insights range from “Experts prefer simple solutions” to “Experts see error as opportunity.” Readers learn that “Experts involve the user”; “Experts take inspiration from wherever they can”; “Experts design throughout the creation of software”; and “Experts draw the problem as much as they draw the solution.” One habit for an aspiring expert software designer to develop would be to read and reread this entertaining but essential little book. The insights described offer a guide for the novice or a reference for the veteran—in software design or any design profession. A companion web site provides an annotated bibliography that compiles key underpinning literature, the opportunity to suggest additional insights, and more.
Author: Sheldon Krimsky
Publisher: MIT Press
ISBN: 0262350750
Category : Social Science
Languages : en
Pages : 215
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Book Description
The debate over genetically modified organisms: health and safety concerns, environmental impact, and scientific opinions. Since they were introduced to the market in the late 1990s, GMOs (genetically modified organisms, including genetically modified crops), have been subject to a barrage of criticism. Agriculture has welcomed this new technology, but public opposition has been loud and scientific opinion mixed. In GMOs Decoded, Sheldon Krimsky examines the controversies over GMOs—health and safety concerns, environmental issues, the implications for world hunger, and the scientific consensus (or lack of one). He explores the viewpoints of a range of GMO skeptics, from public advocacy groups and nongovernmental organizations to scientists with differing views on risk and environmental impact. Krimsky explains the differences between traditional plant breeding and “molecular breeding” through genetic engineering (GE); describes early GMO products, including the infamous Flavr Savr tomato; and discusses herbicide-, disease-, and insect-resistant GE plants. He considers the different American and European approaches to risk assessment, dueling scientific interpretations of plant genetics, and the controversy over labeling GMO products. He analyzes a key 2016 report from the National Academies of Sciences on GMO health effects and considers the controversy over biofortified rice (Golden Rice)—which some saw as a humanitarian project and others as an exercise in public relations. Do GMO crops hold promise or peril? By offering an accessible review of the risks and benefits of GMO crops, and a guide to the controversies over them, Krimsky helps readers judge for themselves.
Author: Victoria Fu
Publisher: Simon and Schuster
ISBN:
Category : Health & Fitness
Languages : en
Pages : 264
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Book Description
This revised and expanded edition has been updated with the latest information, and has all-new sections on suncreen, eye treatments, and more. Do you really need a ten-step skincare regimen? Is that $100 eye cream worth it? What the heck are “actives” anyway? In this book, two professional chemists and beauty industry insiders tell all. “Victoria and Gloria have been a go-to resource for us over the years, and this book perfectly captures their skincare expertise. What a fun, smart read for beauty junkies and novices alike!” —BRITTANY BURHOP FALLON, Beauty Director of NewBeauty Magazine BEAUTIFUL SKIN MADE SIMPLE. (WITHOUT SPENDING A FORTUNE!) How do I even build a skincare routine? Sunscreen makes me look like a greasy mime; do I really have to wear it every day? Is a ten-step beauty regimen necessary for beautiful skin? Is a $600 serum better than a $50 one? Skincare experts Victoria Fu and Gloria Lu are fed up with all the overwhelming and confusing information out there. In this practical, hands-on guide, they break down and clarify three essential areas: THE FUNDAMENTALS: Master the holy trinity of cleanse, moisturize, and sunscreen. TREATMENTS: Which antiaging ingredients should you actually be using? ROUTINES: Building the perfect routine for your skin type and quirks. This isn’t just another self-proclaimed skincare bible. The chemists also explain the biology behind how skincare ingredients work for your skin, share their industry insider hacks, and answer your FAQs. This revised and expanded edition has been updated with the latest industry information, and has as all-new sections on sunscreen, eye treatments, and more. Whether you’re a complete newbie or a skincare nerd, this book will help you decode ingredient labels and teach you how to build the perfect, personalized routine for healthy, beautiful skin.
Author: Rana el Kaliouby
Publisher: Currency
ISBN: 1984824767
Category : Biography & Autobiography
Languages : en
Pages : 362
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Book Description
In a captivating memoir, an Egyptian American visionary and scientist provides an intimate view of her personal transformation as she follows her calling—to humanize our technology and how we connect with one another. LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A vivid coming-of-age story and a call to each of us to be more mindful and compassionate when we interact online.”—Arianna Huffington NAMED ONE OF THE BEST BOOKS OF THE YEAR BY PARADE Rana el Kaliouby is a rarity in both the tech world and her native Middle East: a Muslim woman in charge in a field that is still overwhelmingly white and male. Growing up in Egypt and Kuwait, el Kaliouby was raised by a strict father who valued tradition—yet also had high expectations for his daughters—and a mother who was one of the first female computer programmers in the Middle East. Even before el Kaliouby broke ground as a scientist, she broke the rules of what it meant to be an obedient daughter and, later, an obedient wife to pursue her own daring dream. After earning her PhD at Cambridge, el Kaliouby, now the divorced mother of two, moved to America to pursue her mission to humanize technology before it dehumanizes us. The majority of our communication is conveyed through nonverbal cues: facial expressions, tone of voice, body language. But that communication is lost when we interact with others through our smartphones and devices. The result is an emotion-blind digital universe that impairs the very intelligence and capabilities—including empathy—that distinguish human beings from our machines. To combat our fundamental loss of emotional intelligence online, she cofounded Affectiva, the pioneer in the new field of Emotion AI, allowing our technology to understand humans the way we understand one another. Girl Decoded chronicles el Kaliouby’s journey from being a “nice Egyptian girl” to becoming a woman, carving her own path as she revolutionizes technology. But decoding herself—learning to express and act on her own emotions—would prove to be the biggest challenge of all.
Author: J. Craig Venter
Publisher: Penguin
ISBN: 1101202564
Category : Biography & Autobiography
Languages : en
Pages : 424
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Book Description
The triumphant memoir of the man behind one of the greatest feats in scientific history Of all the scientific achievements of the past century, perhaps none can match the deciphering of the human genetic code, both for its technical brilliance and for its implications for our future. In A Life Decoded, J. Craig Venter traces his rise from an uninspired student to one of the most fascinating and controversial figures in science today. Here, Venter relates the unparalleled drama of the quest to decode the human genome?a goal he predicted he could achieve years earlier and more cheaply than the government-sponsored Human Genome Project, and one that he fulfilled in 2001. A thrilling story of detection, A Life Decoded is also a revealing, and often troubling, look at how science is practiced today.
Author: Leerom Segal
Publisher: Penguin
ISBN: 0698152158
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want. The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on? In this book, Leerom and his colleagues outline the six principles they've used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn't afraid of radical approaches to get it. Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, and was named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital.
