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Death of a Marketer

Death of a Marketer PDF Author: Andrea Fryrear
Publisher: Corsac Publishing
ISBN: 9780998721101
Category :
Languages : en
Pages : 214

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Book Description
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.