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Author: Michael Bland
Publisher: Kogan Page Publishers
ISBN: 9780749443801
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.
Author: Michael Bland
Publisher: Kogan Page Publishers
ISBN: 9780749443801
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.
Author: Nick Clelland
Publisher: Penguin Random House South Africa
ISBN: 1776091582
Category : Political Science
Languages : en
Pages : 99
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Book Description
So you want to raise your media profile? Or you have to deal with journalists during a crisis? Written by two experienced political communicators, this short, punchy and irreverent book reveals spin-doctor secrets for managing the media in an ethical way. Many people will have to encounter the media at some time in their lives: CEOs, sportspeople, politicians, social media users, celebrities, thought leaders, academics, bloggers, authors – the list is endless. Spin is a go-to book that explains what to do when the media comes calling. Whether you’ve done something wonderful and newsworthy or something you wish no one knew about, this book will teach you how to maximise the good news and manage the bad. Spin will also introduce you to a previously well-guarded political methodology that actually harnesses the media and which, if used carefully, can grow your business or make you famous. Using real-life examples from the cauldron of politics, Spin covers essentials like brand strategy, practical media skills, driving issues, social media, crisis communications and ethics. This is a unique and valuable resource that will help you master the media.
Author: Dan Gillmor
Publisher: "O'Reilly Media, Inc."
ISBN: 0596102275
Category : Computers
Languages : en
Pages : 336
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Book Description
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Author: William Wray Carney
Publisher: University of Alberta
ISBN: 0888645295
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.
Author: Matthew Nicholson
Publisher: Routledge
ISBN: 1317690435
Category : Social Science
Languages : en
Pages : 316
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Book Description
Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
Author: Tom Maddocks
Publisher: Ecademy Press
ISBN: 1908746726
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
The ability to communicate a clear message, and deal with questions from the media is now a vital skill for almost any chief executive or senior manager. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.
Author: A. David Gordon
Publisher: Routledge
ISBN: 1136818650
Category : Language Arts & Disciplines
Languages : en
Pages : 602
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Book Description
Controversies in Media Ethics offers students, instructors and professionals multiple perspectives on media ethics issues presenting vast "gray areas" and few, if any, easy answers. This third edition includes a wide range of subjects, and demonstrates a willingness to tackle the problems raised by new technologies, new media, new politics and new economics. The core of the text is formed by 14 chapters, each of which deals with a particular problem or likelihood of ethical dilemma, presented as different points of view on the topic in question, as argued by two or more contributing authors. The 15th chapter is a collection of "mini-chapters," allowing students to discern first-hand how to deal with ethical problems. Contributing authors John A. Armstrong, Peter J. Gade, Julianne H. Newton, Kim Sheehan, and Jane B. Singer provide additional voices and perspectives on various topics under discussion. This edition has been thoroughly updated to provide: discussions of issues reflecting the breadth and depth of the media spectrum numerous real-world examples broad discussion of confidentiality and other timely topics A Companion Website (www.routledge.com/textbooks/9780415963329) supplies resources for both students and instructors. You can also join the Controversies community on Facebook: http://www.facebook.com/CME3rd Developed for use in media ethics courses, Controversies in Media Ethics provides up-to-date discussions and analysis of ethical situations across a variety of media, including issues dealing with the Internet and new media. It provides a unique consideration of ethical concerns, and serves as provocative reading for all media students.
Author: Aneta Podkalicka
Publisher: Intellect (UK)
ISBN: 9781783208715
Category : Digital media
Languages : en
Pages : 0
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Book Description
This book offers a critical road map for understanding and researching "social innovation media"--initiatives that look for new solutions to seemingly intractable social problems by combining creativity, media technologies, and engaged collectives in their design and implementation. Presenting a number of case studies, including campaigns dealing with young people, Indigenous peoples, human rights, and environmental issues, the book takes a close look at the guiding principles, assumptions, goals, practices, and outcomes of these experiments, revealing the challenges they face, the components of their innovation, and the cultural economy within which they operate.
Author: Carole M. Howard
Publisher: Waveland Press
ISBN: 1478609060
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Media relations professionals must know how to stay ahead of the game to be effective in todays complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called virtually an encyclopedia of media relations by one reviewer, the Fifth Edition covers relationships with reporters, spokesperson training, news conferences and special events, integrating media relations into marketing communications plans, crisis management, global media relations, ethics, establishing a media policy within the organization, measuring results and becoming a counselor to management. Its practical advice and how-to ideas draw on current case studies, most involving social media, and the authors extensive experience in the U.S. and around the world. With a clear and fast-moving style, the Fifth Edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organizations results.
Author: Nathaniel Persily
Publisher: Cambridge University Press
ISBN: 1108835554
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
