De Gruyter Handbook of Media Economics PDF Download
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Author: Ulrike Rohn
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110793490
Category : Business & Economics
Languages : en
Pages : 477
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Book Description
The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.
Author: Ulrike Rohn
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110793490
Category : Business & Economics
Languages : en
Pages : 477
Get Book Here
Book Description
The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.
Author: M. Bjørn Rimscha
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110589540
Category : Language Arts & Disciplines
Languages : en
Pages : 524
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Book Description
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.
Author: Serge Noiret
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110430371
Category : History
Languages : en
Pages : 440
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Book Description
This handbook provides a systematic overview of the present state of international research in digital public history. Individual studies by internationally renowned public historians, digital humanists, and digital historians elucidate central issues in the field and present a critical account of the major public history accomplishments, research activities, and practices with the public and of their digital context. The handbook applies an international and comparative approach, looks at the historical development of the field, focuses on technical background and the use of specific digital media and tools. Furthermore, the handbook analyzes connections with local communities and different publics worldwide when engaging in digital activities with the past, indicating directions for future research, and teaching activities.
Author: Helle Neergaard
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110747715
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Whilst women-owned businesses have a significant positive impact on poverty reduction and social exclusion, we know far too little about women’s entrepreneurship in an emerging economy context. This handbook aims to fill that void by giving voice to women entrepreneurs who are far too often overlooked or even invisible. The chapters offer varied perspectives on the challenges that women entrepreneurs in emerging markets experience, foremost among these the lack of resources, education, and access to finance, as well as gender-related inequalities, and the impact of social expectations. The handbook portrays how, despite these challenges, women use creative and work-around strategies to access resources, build networks and grow their businesses. De Gruyter Handbook of Women Entrepreneurs in Emerging Economies brings together contributions from leading experts in the field and is a must-read for academic scholars and postgraduate students interested in gender and entrepreneurship diversity.
Author: Bryan C. Boots
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110795477
Category : Business & Economics
Languages : en
Pages : 610
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Book Description
The De Gruyter Handbook of Social Entrepreneurship serves as a one-stop shop for nascent and established scholars and practitioners alike who seek to quickly gain a broad familiarity with the current state of research in social entrepreneurship. Part 1 reviews and discusses the historical scholarly foundations of the field, followed by a more in-depth treatment of newer research, while Part 2 examines the broader ecosystem in which social entrepreneurship takes place. In Part 3, the handbook explores infrastructural considerations such as organizational culture, values, processes, business models and mindsets that affect social entrepreneurship. Finally, in Part 4 the handbook analyzes social entrepreneurship from the individual social entrepreneur’s perspective. Faculty, research-oriented graduate students, think tanks, and government agencies who seek an overview of recent research in the field of social entrepreneurship will benefit from this essential addition to the literature. In addition, practicing social entrepreneurs, intrapreneurs in corporate settings, and non-governmental organizations interested in social entrepreneurship can use this handbook as a resource to inform their approaches to the development of social ventures, how they support social entrepreneurs, and the ways in which they can foster conditions to support a thriving social entrepreneurial ecosystem.
Author: Beata Glinka
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111025527
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
Given the strong migration trends in our society all over the years, this handbook addresses the upcoming topic of migrant entrepreneurship in all its colourful facets. Migration, ethnic minorities, and related phenomena are currently the subject of intensive scholarly discussion and a heated public debate. Migrant entrepreneurship is a powerful issue within this debate as it creates numerous chances for both migrants and societies - despite significant challenges. In 19 chapters scholars from different disciplines and countries shed light on the phenomenon of migrant entrepreneurship. Long traditions of studies have resulted in the diversity of topics and approaches applied by scholars, and the handbook offers a systematization of research efforts. It also aims to explore future research avenues by providing inspirations. Three types of readers can benefit from this handbook: researchers, professionals (including policymakers), and students from around the world.
Author: Knut Lundby
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 311039345X
Category : Language Arts & Disciplines
Languages : en
Pages : 998
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Book Description
This handbook on Mediatization of Communication uncovers the interrelation between media changes and changes in culture and society. This is essential to understand contemporary trends and transformations. “Mediatization” characterizes changes in practices, cultures and institutions in media-saturated societies, thus denoting transformations of these societies themselves. This volume offers 31 contributions by leading media and communication scholars from the humanities and social sciences, with different approaches to mediatization of communication. The chapters span from how mediatization meets climate change and contribute to globalization to questions on life and death in mediatized settings. The book deals with mass media as well as communication with networked, digital media. The topic of this volume makes a valuable contribution to the understanding of contemporary processes of social, cultural and political changes. The handbook provides the reader with the most current state of mediatization research.
Author: Christian Hoffmann
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110431076
Category : Language Arts & Disciplines
Languages : en
Pages : 738
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Book Description
This handbook provides a comprehensive overview of the pragmatics of social media, i.e. of digitally mediated and Internet-based platforms which are interactively used to share and edit self- and other-generated textual and audio-visual messages. Its five parts offer state-of-the-art reviews and critical evaluations in the light of on-going developments: Part I The Nature of Social Media sets up the conceptual groundwork as it explores key concept such as social media, participation, privacy/publicness. Part II Social Media Platforms focuses on the pragmatics of single platforms such as YouTube, Facebook. Part III Social Media and Discourse covers the micro-and macro-level organization of social media discourse, while Part IV Social Media and Identity reveals the multifarious ways in which users collectively (re-)construct aspects of their identities. Part V Social Media and Functions/Speech Acts surveys pragmatic studies on speech act functions such as disagreeing, complimenting, requesting. Each contribution provides a state-of-the-art review together with a critical evaluation of the existing research.
Author: Gabriele Rippl
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110393786
Category : Literary Criticism
Languages : en
Pages : 850
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Book Description
This handbook offers students and researchers compact orientation in their study of intermedial phenomena in Anglophone literary texts and cultures by introducing them to current academic debates, theoretical concepts and methodologies. By combining theory with text analysis and contextual anchoring, it introduces students and scholars alike to a vast field of research which encompasses concepts such as intermediality, multi- and plurimediality, intermedial reference, transmediality, ekphrasis, as well as related concepts such as visual culture, remediation, adaptation, and multimodality, which are all discussed in connection with literary examples. Hence each of the 30 contributions spans both a theoretical approach and concrete analysis of literary texts from different centuries and different Anglophone cultures.
Author: Alison Alexander
Publisher: Routledge
ISBN: 1135623783
Category : Language Arts & Disciplines
Languages : en
Pages : 351
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Book Description
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.
