Principles of Database Management PDF Download
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Author: Wilfried Lemahieu
Publisher: Cambridge University Press
ISBN: 1107186129
Category : Computers
Languages : en
Pages : 817
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Book Description
Introductory, theory-practice balanced text teaching the fundamentals of databases to advanced undergraduates or graduate students in information systems or computer science.
Author: Wilfried Lemahieu
Publisher: Cambridge University Press
ISBN: 1107186129
Category : Computers
Languages : en
Pages : 817
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Book Description
Introductory, theory-practice balanced text teaching the fundamentals of databases to advanced undergraduates or graduate students in information systems or computer science.
Author: Fabian Pascal
Publisher: Addison-Wesley Professional
ISBN:
Category : Computers
Languages : en
Pages : 296
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Book Description
The aim of this work is to provide a correct and up-to-date understanding of the practical aspects of crucial, yet little- understood core database issues. The author identifies fundamental concepts, principles, and techniques and assesses the treatment of those issues in SQL (both the standard and commercial implementations) and gives advice on how to deal with them. Topics covered include complex data types, missing information, data hierarchies, and quota queries. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Celia Ross
Publisher: American Library Association
ISBN: 0838919421
Category : Language Arts & Disciplines
Languages : en
Pages : 277
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Book Description
This is the guide to keep at your side when serving business students, job-seekers, investors, or entrepreneurs in your library.
Author: Anna Manning
Publisher: Apress
ISBN: 1484202775
Category : Computers
Languages : en
Pages : 319
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Book Description
This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue. Databases for Small Business is a practical handbook for entrepreneurs, managers, staff, and professionals in small organizations who are not IT specialists but who recognize the need to ramp up their small organizations’ use of data and to round out their own business expertise and office skills with basic database proficiency. Anna Manning—a data scientist who has worked on database design and data analysis in a computer science university research lab, her own small business, and a nonprofit—walks you through the progression of steps that will enable you to extract actionable intelligence and maximum value from your business data in terms of marketing, sales, customer relations, decision making, and business strategy. Dr. Manning illustrates the steps in the book with four running case studies of a small online business, an engineering startup, a small legal firm, and a nonprofit organization. Databases for Small Business teaches non-techie entrepreneurs and professionals how to: Design a small business database from scratch Extract the maximum profit from your data Follow guidance on data protection law Effectively use data collection and data cleansing techniques Train staff to leverage your data
Author: Robert C. Blattberg
Publisher: Springer Science & Business Media
ISBN: 0387725792
Category : Business & Economics
Languages : en
Pages : 875
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Book Description
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)
Author: Nick Dowling
Publisher: Cengage Learning
ISBN: 9781473754072
Category :
Languages : en
Pages : 232
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Book Description
Databases are often viewed as the end product rather than as a tool in the work place. This book has been written to address this need, using straightforward examples and assessing different ways of storing information. It is a practical guide to collecting data and using Microsoft Access to transform it into useful information. Written for both Business Studies students and professionals, it adopts a functional approach which teaches theory by practical example. 'Jargon buster' sidebars explain the terminology related to database theory, while the revision questions at the end of each unit aid comprehension. This straightforward approach means that the text is ideal for self-study.
Author: John C. Shepherd
Publisher: Irwin Professional Publishing
ISBN:
Category : Computers
Languages : en
Pages : 824
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Book Description
Author: Thomas Connolly
Publisher: Pearson Education
ISBN: 9781405874373
Category : Computers
Languages : en
Pages : 596
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Book Description
Business Database Systems arms you with the knowledge to analyse, design and implement effective, robust and successful databases. This book is ideal for students of Business/Management Information Systems, or Computer Science, who will be expected to take a course in database systems for their degree programme. It is also excellently suited to any practitioner who needs to learn, or refresh their knowledge of, the essentials of database management systems.
Author: Wilfried Lemahieu
Publisher: Cambridge University Press
ISBN: 1316946754
Category : Computers
Languages : en
Pages : 817
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Book Description
This comprehensive textbook teaches the fundamentals of database design, modeling, systems, data storage, and the evolving world of data warehousing, governance and more. Written by experienced educators and experts in big data, analytics, data quality, and data integration, it provides an up-to-date approach to database management. This full-color, illustrated text has a balanced theory-practice focus, covering essential topics, from established database technologies to recent trends, like Big Data, NoSQL, and more. Fundamental concepts are supported by real-world examples, query and code walkthroughs, and figures, making it perfect for introductory courses for advanced undergraduates and graduate students in information systems or computer science. These examples are further supported by an online playground with multiple learning environments, including MySQL, MongoDB, Neo4j Cypher, and tree structure visualization. This combined learning approach connects key concepts throughout the text to the important, practical tools to get started in database management.
Author: Gerald V. Post
Publisher: Irwin Professional Pub
ISBN: 9780072973129
Category : Computers
Languages : en
Pages : 512
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Book Description
Gerald Post’s Database Management Systems takes an introductory approach to developing database applications; teaching students to evaluate a business situation and then build and design a database application. From systems design to distribution and integration of the system --and everything in between--, students will gain knowledge by getting a hands-on experience. The Third Edition has been revised to offer a more flexible way to deliver database management applications. Post continues to have a textbook that covers the core theories and ideas of database management. Now, it offers two different workbooks depending on the software that the instructor utilizes. One workbook covers Oracle and the other workbook covers Access; thus enabling the instructor to pick the workbook that will be employed in the course and to go more in-depth with either tool.
