Big Data Science & Analytics

Big Data Science & Analytics PDF Author: Arshdeep Bahga
Publisher: Vpt
ISBN: 9780996025546
Category : Computers
Languages : en
Pages : 544

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Book Description
Big data is defined as collections of datasets whose volume, velocity or variety is so large that it is difficult to store, manage, process and analyze the data using traditional databases and data processing tools. We have written this textbook to meet this need at colleges and universities, and also for big data service providers.

Big Data Science & Analytics

Big Data Science & Analytics PDF Author: Arshdeep Bahga
Publisher: Vpt
ISBN: 9780996025546
Category : Computers
Languages : en
Pages : 544

Get Book

Book Description
Big data is defined as collections of datasets whose volume, velocity or variety is so large that it is difficult to store, manage, process and analyze the data using traditional databases and data processing tools. We have written this textbook to meet this need at colleges and universities, and also for big data service providers.

Data Science for Marketing Analytics

Data Science for Marketing Analytics PDF Author: Mirza Rahim Baig
Publisher: Packt Publishing Ltd
ISBN: 1800563884
Category : Computers
Languages : en
Pages : 637

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Book Description
Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook Description Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learnLoad, clean, and explore sales and marketing data using pandasForm and test hypotheses using real data sets and analytics toolsVisualize patterns in customer behavior using MatplotlibUse advanced machine learning models like random forest and SVMUse various unsupervised learning algorithms for customer segmentationUse supervised learning techniques for sales predictionEvaluate and compare different models to get the best outcomesOptimize models with hyperparameter tuning and SMOTEWho this book is for This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily.

Data Science and Analytics (with Python, R and SPSS Programming)

Data Science and Analytics (with Python, R and SPSS Programming) PDF Author: V.K. Jain
Publisher: KHANNA PUBLISHING HOUSE
ISBN: 9386173670
Category : Computers
Languages : en
Pages : 276

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Book Description
The Book has been written completely as per AICTE recommended syllabus on "Data Sciences". SALIENT FEATURES OF THE BOOK: Explains how data is collected, managed and stored for data science. With complete courseware for understand the key concepts in data science including their real-world applications and the toolkit used by data scientists. Implement data collection and management. Provided with state of the arts subjectwise. With all required tutorials on R, Python and Bokeh, Anaconda, IBM SPSS-21 and Matplotlib.

Data Science for Marketing Analytics

Data Science for Marketing Analytics PDF Author: Tommy Blanchard
Publisher: Packt Publishing Ltd
ISBN: 1789952107
Category : Computers
Languages : en
Pages : 420

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Book Description
Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key FeaturesStudy new techniques for marketing analyticsExplore uses of machine learning to power your marketing analysesWork through each stage of data analytics with the help of multiple examples and exercisesBook Description Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. By the end of this book, you will be able to build your own marketing reporting and interactive dashboard solutions. What you will learnAnalyze and visualize data in Python using pandas and MatplotlibStudy clustering techniques, such as hierarchical and k-means clusteringCreate customer segments based on manipulated data Predict customer lifetime value using linear regressionUse classification algorithms to understand customer choiceOptimize classification algorithms to extract maximal informationWho this book is for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary.

Getting Started with Data Science

Getting Started with Data Science PDF Author: Murtaza Haider
Publisher: IBM Press
ISBN: 0133991237
Category : Business & Economics
Languages : en
Pages : 942

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Book Description
Master Data Analytics Hands-On by Solving Fascinating Problems You’ll Actually Enjoy! Harvard Business Review recently called data science “The Sexiest Job of the 21st Century.” It’s not just sexy: For millions of managers, analysts, and students who need to solve real business problems, it’s indispensable. Unfortunately, there’s been nothing easy about learning data science–until now. Getting Started with Data Science takes its inspiration from worldwide best-sellers like Freakonomics and Malcolm Gladwell’s Outliers: It teaches through a powerful narrative packed with unforgettable stories. Murtaza Haider offers informative, jargon-free coverage of basic theory and technique, backed with plenty of vivid examples and hands-on practice opportunities. Everything’s software and platform agnostic, so you can learn data science whether you work with R, Stata, SPSS, or SAS. Best of all, Haider teaches a crucial skillset most data science books ignore: how to tell powerful stories using graphics and tables. Every chapter is built around real research challenges, so you’ll always know why you’re doing what you’re doing. You’ll master data science by answering fascinating questions, such as: • Are religious individuals more or less likely to have extramarital affairs? • Do attractive professors get better teaching evaluations? • Does the higher price of cigarettes deter smoking? • What determines housing prices more: lot size or the number of bedrooms? • How do teenagers and older people differ in the way they use social media? • Who is more likely to use online dating services? • Why do some purchase iPhones and others Blackberry devices? • Does the presence of children influence a family’s spending on alcohol? For each problem, you’ll walk through defining your question and the answers you’ll need; exploring how others have approached similar challenges; selecting your data and methods; generating your statistics; organizing your report; and telling your story. Throughout, the focus is squarely on what matters most: transforming data into insights that are clear, accurate, and can be acted upon.

Data Science and Big Data Analytics

Data Science and Big Data Analytics PDF Author: EMC Education Services
Publisher: John Wiley & Sons
ISBN: 1118876059
Category : Computers
Languages : en
Pages : 432

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Book Description
Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!

Public Policy Analytics

Public Policy Analytics PDF Author: Ken Steif
Publisher: CRC Press
ISBN: 1000401618
Category : Business & Economics
Languages : en
Pages : 254

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Book Description
Public Policy Analytics: Code & Context for Data Science in Government teaches readers how to address complex public policy problems with data and analytics using reproducible methods in R. Each of the eight chapters provides a detailed case study, showing readers: how to develop exploratory indicators; understand ‘spatial process’ and develop spatial analytics; how to develop ‘useful’ predictive analytics; how to convey these outputs to non-technical decision-makers through the medium of data visualization; and why, ultimately, data science and ‘Planning’ are one and the same. A graduate-level introduction to data science, this book will appeal to researchers and data scientists at the intersection of data analytics and public policy, as well as readers who wish to understand how algorithms will affect the future of government.

Python Machine Learning for Beginners

Python Machine Learning for Beginners PDF Author: Leonard Deep
Publisher:
ISBN: 9781097858309
Category :
Languages : en
Pages : 236

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Book Description
Are you interested to get into the programming world? Do you want to learn and understand Python and Machine Learning? Python Machine Learning for Beginners is the guide for you. Python Machine Learning for Beginners is the ultimate guide for beginners looking to learn and understand how Python programming works. Python Machine Learning for Beginners is split up into easy to learn chapters that will help guide the readers through the early stages of Python programming. It's this thought out and systematic approach to learning which makes Python Machine Learning for Beginners such a sought-after resource for those that want to learn about Python programming and about Machine Learning using an object-oriented programming approach. Inside Python Machine Learning for Beginners you will discover: An introduction to Machine Learning The main concepts of Machine Learning The basics of Python for beginners Machine Learning with Python Data Processing, Analysis, and Visualizations Case studies and much more! Throughout the book, you will learn the basic concepts behind Python programming which is designed to introduce you to Python programming. You will learn about getting started, the keywords and statements, data types and type conversion. Along with different examples, there are also exercises to help ensure that the information sinks in. You will find this book an invaluable tool for starting and mastering Machine Learning using Python. Once you complete Python Machine Learning for Beginners, you will be more than prepared to take on any Python programming. Scroll back up to the top of this page and hit BUY IT NOW to get your copy of Python Machine Learning for Beginners! You won't regret it!

Data Science and Analytics with Python

Data Science and Analytics with Python PDF Author: Jesus Rogel-Salazar
Publisher: CRC Press
ISBN: 1498742114
Category : Computers
Languages : en
Pages : 400

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Book Description
Data Science and Analytics with Python is designed for practitioners in data science and data analytics in both academic and business environments. The aim is to present the reader with the main concepts used in data science using tools developed in Python, such as SciKit-learn, Pandas, Numpy, and others. The use of Python is of particular interest, given its recent popularity in the data science community. The book can be used by seasoned programmers and newcomers alike. The book is organized in a way that individual chapters are sufficiently independent from each other so that the reader is comfortable using the contents as a reference. The book discusses what data science and analytics are, from the point of view of the process and results obtained. Important features of Python are also covered, including a Python primer. The basic elements of machine learning, pattern recognition, and artificial intelligence that underpin the algorithms and implementations used in the rest of the book also appear in the first part of the book. Regression analysis using Python, clustering techniques, and classification algorithms are covered in the second part of the book. Hierarchical clustering, decision trees, and ensemble techniques are also explored, along with dimensionality reduction techniques and recommendation systems. The support vector machine algorithm and the Kernel trick are discussed in the last part of the book. About the Author Dr. Jesús Rogel-Salazar is a Lead Data scientist with experience in the field working for companies such as AKQA, IBM Data Science Studio, Dow Jones and others. He is a visiting researcher at the Department of Physics at Imperial College London, UK and a member of the School of Physics, Astronomy and Mathematics at the University of Hertfordshire, UK, He obtained his doctorate in physics at Imperial College London for work on quantum atom optics and ultra-cold matter. He has held a position as senior lecturer in mathematics as well as a consultant in the financial industry since 2006. He is the author of the book Essential Matlab and Octave, also published by CRC Press. His interests include mathematical modelling, data science, and optimization in a wide range of applications including optics, quantum mechanics, data journalism, and finance.

SQL for Data Science

SQL for Data Science PDF Author: Antonio Badia
Publisher: Springer Nature
ISBN: 3030575926
Category : Computers
Languages : en
Pages : 290

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Book Description
This textbook explains SQL within the context of data science and introduces the different parts of SQL as they are needed for the tasks usually carried out during data analysis. Using the framework of the data life cycle, it focuses on the steps that are very often given the short shift in traditional textbooks, like data loading, cleaning and pre-processing. The book is organized as follows. Chapter 1 describes the data life cycle, i.e. the sequence of stages from data acquisition to archiving, that data goes through as it is prepared and then actually analyzed, together with the different activities that take place at each stage. Chapter 2 gets into databases proper, explaining how relational databases organize data. Non-traditional data, like XML and text, are also covered. Chapter 3 introduces SQL queries, but unlike traditional textbooks, queries and their parts are described around typical data analysis tasks like data exploration, cleaning and transformation. Chapter 4 introduces some basic techniques for data analysis and shows how SQL can be used for some simple analyses without too much complication. Chapter 5 introduces additional SQL constructs that are important in a variety of situations and thus completes the coverage of SQL queries. Lastly, chapter 6 briefly explains how to use SQL from within R and from within Python programs. It focuses on how these languages can interact with a database, and how what has been learned about SQL can be leveraged to make life easier when using R or Python. All chapters contain a lot of examples and exercises on the way, and readers are encouraged to install the two open-source database systems (MySQL and Postgres) that are used throughout the book in order to practice and work on the exercises, because simply reading the book is much less useful than actually using it. This book is for anyone interested in data science and/or databases. It just demands a bit of computer fluency, but no specific background on databases or data analysis. All concepts are introduced intuitively and with a minimum of specialized jargon. After going through this book, readers should be able to profitably learn more about data mining, machine learning, and database management from more advanced textbooks and courses.