DADLY Dollar$: How Marketing to Dads Will Increase Revenue and Strengthen Families PDF Download
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Author: Hogan Hilling
Publisher: Motivational Press LLC
ISBN: 9781628654172
Category : Fathers
Languages : en
Pages : 0
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Book Description
The idea of marketing to dads is as unconventional as a dad who chooses to relinquish his role as the primary breadwinner to become the primary caregiver for his family. But as the at-home dad movement has demonstrated since the birth of the National At-Home Dad Network in 1996, it has had a profound impact in the changing role of today's modern dads who now view parenting as a shared responsibility. One of which is as the primary or part-time shopper for their families.Since dads represent half the parenting population this book raises the following questions:Why don't companies view marketing to dads as an opportunity to increase revenue and potential profits? Why do companies and advertisers continue to ignore the purchasing power of dads? Why haven't companies conducted extensive studies on how dads buy products and services and also how to reach and connect with dads?Research clearly shows that the dynamics of today's families and role of parents continue to evolve. Yet, companies and advertisers continue to use old school marketing strategies with mom as its primary target audience. Yes, the thought of dads as a potential primary or even part-time shopper is hard to embrace as it was decades ago when companies shied away from the thought of a woman becoming the primary breadwinner. The success of women in corporate America alone should indicate the reason for a change in a company or advertiser's marketing strategy. DADLY Dollars will introduce companies and advertisers to a new untapped consumer - dads. It will also teach them how to reach and connect with dads, market to dads, capitalize on their purchasing power and how marketing to dads will increase their revenue, profit and brand loyalty. In addition, it will also show a company the overall benefits to the economy, families and communities.
Author: Hogan Hilling
Publisher: Motivational Press LLC
ISBN: 9781628654172
Category : Fathers
Languages : en
Pages : 0
Get Book Here
Book Description
The idea of marketing to dads is as unconventional as a dad who chooses to relinquish his role as the primary breadwinner to become the primary caregiver for his family. But as the at-home dad movement has demonstrated since the birth of the National At-Home Dad Network in 1996, it has had a profound impact in the changing role of today's modern dads who now view parenting as a shared responsibility. One of which is as the primary or part-time shopper for their families.Since dads represent half the parenting population this book raises the following questions:Why don't companies view marketing to dads as an opportunity to increase revenue and potential profits? Why do companies and advertisers continue to ignore the purchasing power of dads? Why haven't companies conducted extensive studies on how dads buy products and services and also how to reach and connect with dads?Research clearly shows that the dynamics of today's families and role of parents continue to evolve. Yet, companies and advertisers continue to use old school marketing strategies with mom as its primary target audience. Yes, the thought of dads as a potential primary or even part-time shopper is hard to embrace as it was decades ago when companies shied away from the thought of a woman becoming the primary breadwinner. The success of women in corporate America alone should indicate the reason for a change in a company or advertiser's marketing strategy. DADLY Dollars will introduce companies and advertisers to a new untapped consumer - dads. It will also teach them how to reach and connect with dads, market to dads, capitalize on their purchasing power and how marketing to dads will increase their revenue, profit and brand loyalty. In addition, it will also show a company the overall benefits to the economy, families and communities.
Author: Jonathan V. Last
Publisher: Templeton Foundation Press
ISBN: 1599474905
Category : Family & Relationships
Languages : en
Pages : 193
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Book Description
From the all-star cast who brought you The Seven Deadly Virtues comes a book with a look at the good life... or the crazy-stressful-overwhelmed life... of a father. The Dadly Virtues is a tongue-in-cheek collection of encouragement and guidance for any stage of fatherhood, from pacifying babies to prepping for senior prom, from cutting the cord to getting the first, “Best Grandpa” t-shirt. P.J. O’Rourke sets the stage with the chapter, “What Do Men Get from Fatherhood? Besides What They Put In ...” and then is followed by: •Matthew Continetti’s, “Newborn Terror: The Moment You Realize that ‘Bundle of Joy’ Is a Euphemism for Something Very Different.” •Stephen F. Hayes’ “Siblings: The Best Gift You’ll Ever Give Your Kids.” •Jonah Goldberg’s “Get Your Kid a Dog: The Moral Case for Pets.” •Tucker Carlson’s “In Praise of Adventure: How to Fill a Child’s Life with Excitement and Danger (without Getting Them Killed).” •Michael Graham’s, “Dating: Enjoy the Movie and Please Keep the Impregnation to a Minimum.” •Christopher Caldwell’s “College: It’s Not as Bad as You Think; It’s Worse.” •Andrew Ferguson’s “Emerging Adults and Empty Nesters: Just When You Had Fatherhood All Figured Out.” •Toby Young’s “The Dark Side: Bad Parenting and the Things We Think, but Do Not Say.” •Joseph Epstein’s “Thanks, Grandpa: Grandfatherhood and the Spirit of the Age.” •And more. Father-to-be, two-time-dad, or granddad, each essay will make you laugh and, at the same time, reinforce your commitment to the virtuous—the dadly—life.
Author: Brian Tracy
Publisher: Thomas Nelson Inc
ISBN: 0785288066
Category : Selling
Languages : en
Pages : 240
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Book Description
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Author: Robert T. Kiyosaki
Publisher:
ISBN: 9781612680637
Category :
Languages : en
Pages : 144
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Book Description
In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes any business a success in any economic situation. This book lends credibility to multilevel marketing business, and justifies why it is an ideal avenue through which to learn basic business and sales skills... and earn money.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 140
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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author: Gabe Zichermann
Publisher: John Wiley & Sons
ISBN: 0470562234
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?
Author: Anna Lembke
Publisher: JHU Press
ISBN: 1421421402
Category : Medical
Languages : en
Pages : 187
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Book Description
The disturbing connection between well-meaning physicians and the prescription drug epidemic. Three out of four people addicted to heroin probably started on a prescription opioid, according to the director of the Centers for Disease Control and Prevention. In the United States alone, 16,000 people die each year as a result of prescription opioid overdose. But perhaps the most frightening aspect of the prescription drug epidemic is that it’s built on well-meaning doctors treating patients with real problems. In Drug Dealer, MD, Dr. Anna Lembke uncovers the unseen forces driving opioid addiction nationwide. Combining case studies from her own practice with vital statistics drawn from public policy, cultural anthropology, and neuroscience, she explores the complex relationship between doctors and patients, the science of addiction, and the barriers to successfully addressing drug dependence and addiction. Even when addiction is recognized by doctors and their patients, she argues, many doctors don’t know how to treat it, connections to treatment are lacking, and insurance companies won’t pay for rehab. Full of extensive interviews—with health care providers, pharmacists, social workers, hospital administrators, insurance company executives, journalists, economists, advocates, and patients and their families—Drug Dealer, MD, is for anyone whose life has been touched in some way by addiction to prescription drugs. Dr. Lembke gives voice to the millions of Americans struggling with prescription drugs while singling out the real culprits behind the rise in opioid addiction: cultural narratives that promote pills as quick fixes, pharmaceutical corporations in cahoots with organized medicine, and a new medical bureaucracy focused on the bottom line that favors pills, procedures, and patient satisfaction over wellness. Dr. Lembke concludes that the prescription drug epidemic is a symptom of a faltering health care system, the solution for which lies in rethinking how health care is delivered.
Author: Ray Edwards
Publisher: Morgan James Publishing
ISBN: 1630475025
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author: Mara Einstein
Publisher: Routledge
ISBN: 1134130104
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Author: Alison Green
Publisher: Ballantine Books
ISBN: 0399181822
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
