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Author: Mark Hurst
Publisher: Creative Good
ISBN: 9780979368134
Category :
Languages : en
Pages : 204
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Book Description
Why do companies so often fail to give customers what they want? "Customers Included" provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies-from Apple, Google, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber-the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization. Mark Hurst, a pioneer in the field of customer experience, provides practical tips for a strategic, customer-inclusive approach that generates results.
Author: Mark Hurst
Publisher: Creative Good
ISBN: 9780979368134
Category :
Languages : en
Pages : 204
Get Book Here
Book Description
Why do companies so often fail to give customers what they want? "Customers Included" provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies-from Apple, Google, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber-the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization. Mark Hurst, a pioneer in the field of customer experience, provides practical tips for a strategic, customer-inclusive approach that generates results.
Author:
Publisher:
ISBN:
Category : Gas companies
Languages : en
Pages : 566
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Book Description
Author: Jeffrey S. Harrison
Publisher:
ISBN: 9780538878395
Category : Industrial management
Languages : en
Pages : 764
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Book Description
Author: Ignacio Castillo
Publisher: John Wiley & Sons
ISBN: 1119983223
Category :
Languages : en
Pages : 850
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Book Description
Show students why business statistics is an increasingly important business skill through a student-friendly pedagogy. In this fourth Canadian edition of Business Statistics For Contemporary Decision Making authors Ken Black, Tiffany Bayley, and Ignacio Castillo uses current real-world data to equip students with the business analytics techniques and quantitative decision-making skills required to make smart decisions in today's workplace.
Author: Martin Straka
Publisher: Cambridge Scholars Publishing
ISBN: 1527541975
Category : Business & Economics
Languages : en
Pages : 627
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Book Description
What is logistics? What is distribution and supply? What is supply chain management? Which elements create distribution and supply space? Which aspects affect storage design? Which information technologies are suitable for distribution and supply systems? What costs affect distribution and supply systems? These are just some of the questions explored in this book. In addition to providing theoretical analysis of the problems of distribution and supply, it practically demonstrates the many ways of using of heuristics to solve specific tasks. It brings together eight case studies to investigate facets such as designing distribution systems, location problem solving, distribution and collection of goods solutions, and inventory management solutions in particular companies. As such, it will appeal to students in the field of logistics, as well as logistics managers, designers and planners.
Author:
Publisher:
ISBN:
Category : Delegated legislation
Languages : en
Pages : 268
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Book Description
Author: Rosalind Masterson
Publisher: SAGE
ISBN: 144624394X
Category : Business & Economics
Languages : en
Pages : 529
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Book Description
Electronic Inspection Copy avilable for instructors here 'A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer the students a comprehensive introduction to the vast subject of marketing' - Veronique Pauwels-Delassus, IESEG School of Management The Second Edition of Marketing: An Introduction gives students embarking on an introductory marketing course at undergraduate level a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies. Each chapter contains activities, focus boxes, and self-test questions, encouraging you to take an active role and apply what you've learned to your own experience. The book covers; the marketing environment, making sense of markets and buyer behaviour, the marketing mix and managing marketing. - Packed with activities and applications, it integrates the principles of marketing theory with the practice of marketing in the real world - Marketing challenges in each chapter illustrate decisions that face practitioners day-to-day, encouraging students to reflect on how they would handle situations in their future careers - E-focus, CRM focus, ethical focus, B2B focus and global focus boxes present hot topics in marketing and help you to relate these to students' own experience - End of chapter mini case studies featuring a range of organizations, products and techniques provide further illustrations of marketing in practice Designed specifically for students new to Marketing, the Second Edition of this much-loved book provides students with all they need know to succeed on their introductory course. Visit the Companion Website at www.sagepub.co.uk/masterson
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 764
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Book Description
Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Author: Leon Cai
Publisher: CRC Press
ISBN: 1040098606
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
"Service" in this book refers to the behaviors and actions of serving customers. "Selling" in this book refers to the behaviors and actions of selling products to customers. Hence, this book is completely different from other books on these subjects—Despite the fact that there are many books on service improvement and many related to selling skills worldwide, there are few books on how service and selling are integrated and coordinated. Primarily, it focuses on the interaction and transition between "the behavior of service" and "the behavior of selling" by sharing methods and skills of how those two are interrelated. This book provides many helpful guidelines and solutions for turning customers’ satisfaction with service into growth in sales. Through many refreshing ideas, the author helps you deeply understand the significance of integration of and conversion between service and selling and the harm of disconnection between service and selling. Many new ideas and viewpoints, which are different from other service books or sales books, are discussed, such as the contention that "over-service and over-selling should be prevented." Instead of: Giving highly complex and abstract definitions of "service" or "selling," this book redefines service and selling with "say YES to customers" and "Make customers say YES" respectively. Insisting that customers’ satisfaction with service will naturally lead to their long-term loyalty, this book emphasizes that customers' satisfaction with service has a shelf lifetime, which will soon fade over time. Taking the achievement of customer satisfaction as the final purpose of service, the author believes that "the end of service is not customer satisfaction, but to create new customer needs and achieve increased sales." Taking "meeting or exceeding customer expectations" as the golden rule, the author insists that "customer expectations need to be reduced first, then satisfied, and upgraded finally." Focusing on the development of customers’ buying needs like other books do, this book focuses oppositely on the research of "why customers have no buying needs."
Author:
Publisher:
ISBN:
Category : Electrical engineering
Languages : en
Pages : 838
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Book Description
