CUSTOMER SATISFACTION BY INDUSTRY AMONG DEMOGRAPHIC AND SOCIOECONOMIC GROUPS PDF Download
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Author: BARBARA EVERITT BRYANT
Publisher:
ISBN:
Category :
Languages : en
Pages : 32
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Book Description
Author: BARBARA EVERITT BRYANT
Publisher:
ISBN:
Category :
Languages : en
Pages : 32
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Book Description
Author: Barbara Everitt Bryant
Publisher:
ISBN:
Category :
Languages : en
Pages : 36
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Book Description
Author: Svafa Gronfeldt
Publisher: SAGE
ISBN: 1452279128
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
The purpose of this book is to provide a comprehensive theoretical framework as well as practical strategies—not just for survival but for a true search for excellence in the uncertain and ever-changing world of customer service management. The theoretical framework is based on the notion that customer service contains three key variables: a promise, a process, and people. After going through the step-by-step process of service management, the reader will have the necessary understanding and skill to choose the right strategy for the right circumstances, to design service processes, to identify the means and methods to implement these processes, and to measure the outcome. Key Features: Shares insight from CEO′s on how service leaders think, strategize, and apply tools of the trade to achieve their objectives Relates chapter content to real world challenges faced by corporations Includes a discussion on both quantitative and qualitative methods in a service context Conceptualizes the new paradigm of service leadership and the development of a multi-disciplinary approach to the topic Provides an Instructor′s Manual on CD containing an outline of the text with teaching points, PowerPoint slides for every chapter, a test bank, answers to end-of-chapter questions, and sample syllabi Service Leadership: The Quest for Competitive Advantage provides an accessible application of theory suitable for upper level undergraduate and graduate courses in Service Management, Service Marketing, Customer Service, Human Resource Management, and Leadership.
Author: Adrian Payne
Publisher: Cambridge University Press
ISBN: 1107328411
Category : Business & Economics
Languages : en
Pages : 547
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Book Description
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.
Author:
Publisher:
ISBN:
Category : Statistics
Languages : en
Pages : 986
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Book Description
Author: Terry G. Vavra
Publisher: Quality Press
ISBN: 0873898303
Category : Business & Economics
Languages : en
Pages : 509
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Book Description
Since more and more attention is being focused on customer value management, it's important to have a resource that synthesizes many bodies of research about how to obtain and interpret customer satisfaction data. It also provides the rationale, identifies opportunities, and suggests specific programs to improve the measurement of customer satisfaction in your organization.!--nl--Serving as a single reference for customer satisfaction measurement technology, this book describes and teaches the five critical skills that should be part of each of your projects. *Sampling/customer-participant selection Questionnaire design *Interviewing/survey administration *Data analysis *Quality function deployment-building action plans This book is an ideal follow-up and companion to the book by Bob E. Hayes, Measuring Customer Satisfaction. Contents: The Philosophy of Customer Satisfaction, Gaining Access to Customers, Identifying Key Measurement Issues, Designing the Questionnaire, Collecting Satisfaction Data, The Data Cube-A New Way to Look at CSM Data Analysis, Basic Tools of CSM Analysis, Reporting Basics-A Graphical Approach, Monitoring Changes in Importance, How to Achieve "Buy-In" of Results Globalizing Satisfaction Measurement
Author: Weerakkody, Vishanth
Publisher: IGI Global
ISBN: 1466617772
Category : Political Science
Languages : en
Pages : 457
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Book Description
Electronic Government is continually advancing in topics such as hardware and software technology, e-government adoption and diffusion, e-government policy, e-government planning, management, e-government applications, and e-government impacts. Technology Enabled Transformation of the Public Sector: Advances in E-Government is filled with original research about electronic government and supplies academicians, practitioners, and professionals with quality applied research results in the field of electronic/digital government, its applications, and impacts on governmental organizations around the world. This title effectively and positively provides organizational and managerial directions with greater use and management of electronic/digital government technologies in organizations. It also epitomizes the research available within e-government while exponentially emphasizing the expansiveness of this field.
Author: Fred K. Hines
Publisher:
ISBN:
Category : Economic indicators
Languages : en
Pages : 660
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Book Description
Author: Frank Newport
Publisher: Rowman & Littlefield
ISBN: 1442241330
Category : Political Science
Languages : en
Pages : 547
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Book Description
This work is the only complete compilation of polls taken by the Gallup Organization, the world's most reliable and widely quoted research firm, in calendar year 2013. It is an invaluable tool for ascertaining the pulse of American public opinion as it evolves over the course of a given year, and—over time—documents changing public perceptions of crucial political, economic, and societal issues. It is a necessity for any social science research.
Author:
Publisher: YouGuide Ltd
ISBN: 1836797443
Category :
Languages : en
Pages : 228
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Book Description
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
