Successful Customer Relationship Management Programs and Technologies: Issues and Trends PDF Download
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Author: Eid, Riyad
Publisher: IGI Global
ISBN: 1466602899
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.
Author: Eid, Riyad
Publisher: IGI Global
ISBN: 1466602899
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.
Author: Ricardo Colomo-Palacios
Publisher: IGI Global
ISBN: 9781613500446
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher.
Author: Nas?r, Süphan
Publisher: IGI Global
ISBN: 1466682329
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Author: Rainer Alt
Publisher: Springer Nature
ISBN: 303023343X
Category : Business & Economics
Languages : en
Pages : 127
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Book Description
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
Author: Ammari, Nedra Bahri
Publisher: IGI Global
ISBN: 1799895556
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Author: Lytras, Miltiadis D.
Publisher: IGI Global
ISBN: 1605662739
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
"This book explores the potential of Web 2.0 and its synergies with the Semantic Web and provides state-of-the-art theoretical foundations and technological applications"--Provided by publisher.
Author: Ordóñez de Pablos, Patricia
Publisher: IGI Global
ISBN: 1466628286
Category : Computers
Languages : en
Pages : 304
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Book Description
With the purpose of building upon standard web technologies, open linked data serves as a useful way to connect previously unrelated data and to publish structured data on the web. The application of these elements leads to the creation of data commons called semantic web. Cases on Open-Linked Data and Semantic Web Applications brings together new theories, research findings and case studies which cover the recent developments and approaches towards applied open linked data and semantic web in the context of information systems. By enhancing the understanding of open linked data in business, science and information technologies, this reference source aims to be useful for academics, researchers, and practitioners.
Author: Kaufmann, Hans-Ruediger
Publisher: IGI Global
ISBN: 1466665483
Category : Business & Economics
Languages : en
Pages : 764
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Book Description
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Author: Meier, Andreas
Publisher: IGI Global
ISBN: 1466600969
Category : Computers
Languages : en
Pages : 388
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Book Description
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Author: Ghorbani, Ali
Publisher: IGI Global
ISBN: 1466648651
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
