Customer Loyalty Towards Prime Bank Ltd. in Chittagong, Bangladesh PDF Download
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Author: Habib Rakib
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659290442
Category :
Languages : en
Pages : 120
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Book Description
Customer loyalty is one of the most important elements for every organization.This research is conducted regarding the Customer Loyalty in Prime Bank Ltd. of Bangladesh. This study is focused on a particular bank in Chittagong city of Bangladesh to investigate the customer loyalty towards the bank. The main aim of this study is to identify the most important drivers of customer loyalty in the retail banking settings in Bangladesh. The study also sought to identify the interrelationships between service quality, customer satisfaction, corporate image, personalization of service/product and customer loyalty in the retail banking sector in Bangladesh. The results reveal that perceived service quality have the most positive relationship with customer loyalty in this research. The result also found that independent variable corporate image has the least positive relationship with customer loyalty. The findings about respondent's age category indicated that most of the respondents were aged between 21-30 years old.
Author: Habib Rakib
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659290442
Category :
Languages : en
Pages : 120
Get Book Here
Book Description
Customer loyalty is one of the most important elements for every organization.This research is conducted regarding the Customer Loyalty in Prime Bank Ltd. of Bangladesh. This study is focused on a particular bank in Chittagong city of Bangladesh to investigate the customer loyalty towards the bank. The main aim of this study is to identify the most important drivers of customer loyalty in the retail banking settings in Bangladesh. The study also sought to identify the interrelationships between service quality, customer satisfaction, corporate image, personalization of service/product and customer loyalty in the retail banking sector in Bangladesh. The results reveal that perceived service quality have the most positive relationship with customer loyalty in this research. The result also found that independent variable corporate image has the least positive relationship with customer loyalty. The findings about respondent's age category indicated that most of the respondents were aged between 21-30 years old.
Author: Mohammad Kamal
Publisher:
ISBN:
Category :
Languages : en
Pages : 7
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Book Description
The study aims to evaluate factors influencing the customer loyalty in public banking sector of Bangladesh and to investigate the relationship between influential factors and customer loyalty. Data were collected from the customers of three public banks from a sample of 150 respondents, where 10 respondents were from each of 5 randomly selected branches of each bank. As an instrument, a questionnaire was used for face to face interview. The findings indicate that Services quality; reputation & corporate image of bank, and understanding the specific need of customers have significant impact on their loyalty to the banks. The regression coefficients of customer loyalty to the banks on these factors are found to be 0.696, 0.693, and 0.599 respectively at 5% level of significance. The study also implies that customers of Agrani bank are more committed and loyal as they receive better quality of services compared to other two public banks. Understanding the specific need of customers is found to be the most influential factor affecting customers" overall loyalty toward public banks. This implies that the public banks are required to understand the specific needs of the customers and provide the quality services for creating and retaining the loyal customers.
Author: Md. Mahiuddin Sabbir
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
In continuous-increasing competitive banking environment customer loyalty is potentially an effective tool that banks can use to gain competitive advantage and maintain customers for longer periods. This study conducted to analyze the implementation and effectiveness of customer loyalty strategies in banking industry of Bangladesh. The results of the survey conducted on 30 private commercial banks show that the implementation of customer loyalty strategy is not pervasive with the exception of 'client segmentation'. Use of other loyalty development strategy is quite good but not widespread. In case of effectiveness of the strategies, precisely 'scientific marketing' and 'CRM' are suggesting a greater positive effect on customer loyalty.
Author:
Publisher:
ISBN:
Category : Barron's national business and financial weekly
Languages : en
Pages : 1418
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Book Description
Author: Rafay, Abdul
Publisher: IGI Global
ISBN: 1799802205
Category : Business & Economics
Languages : en
Pages : 888
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Book Description
As an emerging global phenomenon, Islamic economics and the financial system has expanded exponentially in recent decades. Many components of the industry are still unknown, but hopefully, the lack of awareness will soon be stilled. The Handbook of Research on Theory and Practice of Global Islamic Finance provides emerging research on the latest global Islamic economic practices. The content within this publication examines risk management, economic justice, and stock market analysis. It is designed for financiers, banking professionals, economists, policymakers, researchers, academicians, and students interested in ideas centered on the development and practice of Islamic finance.
Author:
Publisher:
ISBN:
Category : Asia
Languages : en
Pages : 1366
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Book Description
Author:
Publisher:
ISBN:
Category : Current events
Languages : en
Pages : 888
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Book Description
Author: Muhammad Yunus
Publisher: PublicAffairs
ISBN: 1586485466
Category : Biography & Autobiography
Languages : en
Pages : 248
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Book Description
The inspirational story of how Nobel Prize winner Muhammad Yunus invented microcredit, founded the Grameen Bank, and transformed the fortunes of millions of poor people around the world. Muhammad Yunus was a professor of economics in Bangladesh, who realized that the most impoverished members of his community were systematically neglected by the banking system -- no one would loan them any money. Yunus conceived of a new form of banking -- microcredit -- that would offer very small loans to the poorest people without collateral, and teach them how to manage and use their loans to create successful small businesses. He founded Grameen Bank based on the belief that credit is a basic human right, not the privilege of a fortunate few, and it now provides $24 billion of micro-loans to more than nine million families. Ninety-seven percent of its clients are women, and repayment rates are over 90 percent. Outside of Bangladesh, micro-lending programs inspired by Grameen have blossomed, and serve hundreds of millions of people around the world. The definitive history of micro-credit direct from the man that conceived of it, Banker to the Poor is the moving story of someone who dreamed of changing the world -- and did.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 886
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Book Description
Author: Gerhard Raab
Publisher: CRC Press
ISBN: 1317155440
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.
