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Author: Al-Shammari, Minwir
Publisher: IGI Global
ISBN: 1605662593
Category : Computers
Languages : en
Pages : 386
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Book Description
"This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.
Author: Al-Shammari, Minwir
Publisher: IGI Global
ISBN: 1605662593
Category : Computers
Languages : en
Pages : 386
Get Book Here
Book Description
"This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.
Author: Minwir Al-Shammari
Publisher: Information Science Reference
ISBN: 9781613500910
Category : Customer relations
Languages : en
Pages : 315
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Book Description
"This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies"--Provided by publisher.
Author: Silvio Wilde
Publisher: Springer Science & Business Media
ISBN: 3642164757
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466673583
Category : Business & Economics
Languages : en
Pages : 2254
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Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author: Kaufmann, Hans-Ruediger
Publisher: IGI Global
ISBN: 1466625252
Category : Business & Economics
Languages : en
Pages : 675
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Book Description
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
Author: Murray E. Jennex
Publisher: IGI Global
ISBN: 1599049341
Category : Business & Economics
Languages : en
Pages : 3508
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Book Description
Provides comprehensive, in-depth coverage of all issues related to knowledge management, including conceptual, methodological, technical, and managerial issues. Presents the opportunities, future challenges, and emerging trends related to this subject.
Author: Kaufmann, Hans-Ruediger
Publisher: IGI Global
ISBN: 1466665483
Category : Business & Economics
Languages : en
Pages : 764
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Book Description
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Author: Faisal Saeed
Publisher: Springer
ISBN: 3319990071
Category : Technology & Engineering
Languages : en
Pages : 1133
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Book Description
This book presents the proceedings of the 3rd International Conference of Reliable Information and Communication Technology 2018 (IRICT 2018), which was held in Kuala Lumpur, Malaysia, on July 23–24, 2018. The main theme of the conference was “Data Science, AI and IoT Trends for the Fourth Industrial Revolution.” A total of 158 papers were submitted to the conference, of which 103 were accepted and considered for publication in this book. Several hot research topics are covered, including Advances in Data Science and Big Data Analytics, Artificial Intelligence and Soft Computing, Business Intelligence, Internet of Things (IoT) Technologies and Applications, Intelligent Communication Systems, Advances in Computer Vision, Health Informatics, Reliable Cloud Computing Environments, Recent Trends in Knowledge Management, Security Issues in the Cyber World, and Advances in Information Systems Research, Theories and Methods.
Author: Schwartz, David
Publisher: IGI Global
ISBN: 1599049325
Category : Computers
Languages : en
Pages : 1652
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Book Description
Knowledge Management has evolved into one of the most important streams of management research, affecting organizations of all types at many different levels. The Encyclopedia of Knowledge Management, Second Edition provides a compendium of terms, definitions and explanations of concepts, processes and acronyms addressing the challenges of knowledge management. This two-volume collection covers all aspects of this critical discipline, which range from knowledge identification and representation, to the impact of Knowledge Management Systems on organizational culture, to the significant integration and cost issues being faced by Human Resources, MIS/IT, and production departments.
Author: Stanisław Wrycza
Publisher: Springer
ISBN: 3642256767
Category : Business & Economics
Languages : en
Pages : 118
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Book Description
This book constitutes the proceedings of the 4th EuroSymposium on Systems Analysis and Design, SIGSAND/PLAIS 2011, held in Gdańsk, Poland, in September 2011. The objective of this symposium is to promote and develop high-quality research on all issues related to systems analysis and design (SAND). It provides a forum for SAND researchers and practitioners in Europe and beyond to interact, collaborate, and develop their field. The 9 papers were carefully reviewed and selected from 20 submissions. An additional revision took place after the conference to incorporate discussion results from the presentation. The contributions are organized into topical sections on business process modeling, integrated systems development, and software development.
