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Author: John J. Murphy
Publisher: John Wiley & Sons
ISBN: 0470016345
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its Customer Management Integration Framework, a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.
Author: John J. Murphy
Publisher: John Wiley & Sons
ISBN: 0470016345
Category : Business & Economics
Languages : en
Pages : 416
Get Book Here
Book Description
A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its Customer Management Integration Framework, a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.
Author: Theodore Crosier
Publisher:
ISBN:
Category : Employee morale
Languages : en
Pages : 220
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Book Description
Author: M. Nadarajan Munisamy
Publisher: iUniverse
ISBN: 0595362729
Category : Decision making
Languages : en
Pages : 114
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Book Description
If you want success in life but hesitate to take action, this book is for you! The revelations in Self-Motivation Through Risk Taking will help you understand the evolving characteristics of today's phenomenon and the new challenges faced by us. Many people fail to achieve their desired goal in life not because of their physical disability or lack of intelligence, but largely due to the fear of taking risks coupled with a lack of self-motivation. Self-Motivation Through Risk Taking takes you through a journey of modernity, and presents the trends and triumphs of our successful forefathers. These lessons of self-motivation through risk taking will embolden you and energize you to act. You'll strive to make real progress and achieve higher levels of success in entrepreneurship, business, investments, athletics, and family. Self-Motivation Through Risk Taking will guide you to act rather than succumb to your problems. By using the concepts in this book, you'll stay motivated and find the success you desire.
Author: Geoffrey Burch
Publisher: John Wiley & Sons
ISBN: 0857082760
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Stop working for the man – break free and make sure you’re getting paid what you’re worth Stop slogging away 9 – 5 for a set salary (plus the overtime you inevitably do and don’t get any credit for). Abandon the day job and go it alone. Start doing what you want to do, when you want to do it. There are currently 4 million self-employed people in the UK –be one of them, join them, set yourself free. It’s not about becoming an entrepreneurial whiz-kid, it’s about working the way you want to work, on the things you want to work on, and in the location you want to do it from. Remember, you don’t have to sit in an office to get a job done. Self-Made Me shows you how to work how and where you want and earn exactly what you’re worth – not what an employer wants to get away with giving you. Be your own boss and increase your value. It’s never been easier to be self-employed than it is today, with increased communications, mobile working and outsourcing This straight-forward and engaging guide will help you make being self-employed a success Shows you how to get paid what you are actually worth, and how to work as hard or as little required to create the lifestyle you choose Self Made Me is for a new breed of people, and will show you how to make self-employment work for you.
Author: Amanda Barry
Publisher: Random House
ISBN: 1448131766
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with: * practical hints and tips * toolkit exercises * case studies from real businesses * priceless advice from leading experts in PR
Author: John Stanley
Publisher: John Wiley & Sons
ISBN: 1118319745
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Retailing is one of the most exciting professions you can enter. In Australia, this dynamic and growing industry is worth over $18 billion a year. Many new enterprises fail because they do not do their homework when they start their business. Setting Up Shop is a toolkit for anyone starting or buying a retail business in Australia, and aims to provide a simple step-by-step approach to setting up a retail business. It covers everything from buying an existing business versus starting a business, writing a business plan, location and buying versus leasing, to finance, pricing, merchandising, recruiting, marketing and succession planning.
Author: James D. Wilson
Publisher: James D Wilson
ISBN:
Category : Business & Economics
Languages : en
Pages : 125
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Book Description
This book challenges the idea that success hinges solely on gaining the admiration of others. Instead, it delves deeper, exploring the power of humility as the key to unlocking true respect, personal growth, and a thriving business. The author dismantles the myth that equates success with arrogance. True greatness, you'll discover, lies in embracing humility. By fostering a culture of trust, teamwork, and confidence within your team, you'll empower those around you and unlock your full potential as a leader. From fostering open communication to appreciating diverse perspectives, each chapter offers actionable guidance for both new and seasoned leaders. It's about acknowledging mistakes, embracing feedback, and possessing a relentless hunger for learning and growth. As you turn the pages, reflect on your leadership style and how humility can elevate you to new heights. Together, let's unlock the power of humility to earn genuine respect and achieve extraordinary success in business.
Author: Mark Anderson
Publisher: Pearson UK
ISBN: 0273748890
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
THE BOOK YOU CAN RELY ON WHENEVER YOU FACE A LEADERSHIP CHALLENGE The demands of a leader can be many, varied and difficult. The Leadership Book picks out the 10 top challenges that leaders face on a daily basis and shows how to maximise the performance of leaders and their teams in each of these situations. Each of the 10 sections pins down: · exactly what the issue is · the challenges it can throw up · key leadership actions for to take · the measures of success · the pitfalls to watch out for · a leadership summary to give a quick overview of the highlights of each issue · cross-references to related issues A lifelong companion suitable for any leader, you can dip into sections as and when you need to deal with a particular issue, making for a must-have guide for you to refer back to again and again.
Author: Colin Woodland
Publisher: CRC Press
ISBN: 1000821331
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
This book is specifically for working operations managers across the broad range of business types that deploy fleet and product via a myriad of service types. It is applicable to businesses with small medium to large fleets in haulage, 3PL, and any service business operating a depot structure. The book is less about theoretical concepts – although specific references point to theories including Lean, continuous improvement, net promoter score, and balanced scorecard – but is essentially a practical guide applying worked examples and generic templates regarding the core ten activities that are critical to achieving service and profit expectation in any depot, route-based business deploying fleet. Every working manager – front-line to COO – will identify with and grasp that these are fundamental areas and that, if improvement can be sustained, will deliver better service to customers and enhanced profit in both local and business levels. The key areas examined are: People management Fleet management Route scheduling Optimisation of non-productive (on-depot) time Driver debrief Customer service and complaint management and measurement Key performance indicators The operating rhythm Continuous improvement
Author: Farrokh Suntook
Publisher: John Wiley & Sons
ISBN: 0470740590
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
This book provides an as yet unavailable tool, the Stakeholder Balance Sheet, enabling managers within any organisation to unlock the DNA of the market place in which they operate and to measure their effectiveness in understanding their markets and all the key stakeholders operating within them. This simple tool provides self-testing checklists at the end of each chapter that enables managers to look at stakeholder-sensitive issues in the same way that they might scrutinise financial statements (hence it will not seem alien to most managers). A review of how well your organisation has fared on the questions will tell you how healthy your "balance sheet" is in relation to the topic of each chapter, and it will provide you with the basis for an overall enterprise balance sheet that aggregates the scores you have achieved in each topic area. Lessons to learn from application of the Stakeholder Balance Sheet are: What appropriate tools are still required to enhance their understanding of the market place, and how these should be utilised How to maximise commercial success through understanding the market place And, find effective ways of being a truly stakeholder-sensitive enterprise In a nutshell, a genuine understanding of how customers and other stakeholders think, feel and behave offers the essential starting point for any general manager - not just the marketing or sales specialist - seeking to determine the direction of his organisation. For the purpose of the book, stakeholders are described as: the direct stakeholders in the market place - customers and prospects (including both the key contacts with whom you interface and others who may influence the final decisions made); the internal stakeholders - staff; other external stakeholders - pressure groups, local community, government, intermediaries, banks, etc. "My 40 years of international business experience would completely endorse this total focus on the stakeholder balance sheet." —Sir Peter Bonfield CBE FREng, Chairman of NXP Supervisory Board and formerly CEO of BT Group plc and ICL plc "The Stakeholder Balance Sheet is an excellent and highly practical framework...This book is a must-read for decision makers in any organization, regardless of level or function." —Professor Sharan Jagpal, Professor of Marketing, Rutgers Business School & author of Fusion for Profit
