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Author: Matthew Dixon
Publisher: Penguin
ISBN: 0698137582
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.
Author: Matthew Dixon
Publisher: Penguin
ISBN: 0698137582
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.
Author: Richard P. Tritter
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Control self-assessment (CSA) is the single most powerful tool available to corporations to become self-assessing, self-regulating, and self-improving. This book explains how to create CSA groups, aiming to provide an effective method for analyzing business risks and controls.
Author: Douglas A. Gray
Publisher:
ISBN:
Category : Success in business
Languages : en
Pages : 240
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Book Description
Author: Akin Arikan
Publisher: John Wiley & Sons
ISBN: 1118059530
Category : Computers
Languages : en
Pages : 291
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Book Description
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
Author:
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
Author: Tina Lewis Rowe
Publisher: Charles C Thomas Publisher
ISBN: 0398093954
Category : Political Science
Languages : en
Pages : 279
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Book Description
This third edition has the honesty, humor and interesting perspectives that made previous editions so enjoyable to read and easy to understand. In addition, every chapter has been refreshed and renewed with tips, techniques and insights that will help candidates use assessment center exercises to demonstrate their readiness for the rank and role they seek. Chapter Three, What Is Your Assessment Center Challenge? and Chapter Six, Three Characteristics of a High Caliber Candidate, are completely new. They reflect decades of observation and analysis and will provide insights and guidance not found in any other training or text. The entire book is focused on improving the law enforcement profession by helping promotional candidates prepare to be effective in their preparation and testing, then effective on the job as they develop as coaches and leaders. This book is a must-have for assessment center preparation for any rank or role.
Author: Catherine Alter
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 218
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Book Description
Author: Frances Hesselbein Leadership Institute
Publisher: John Wiley & Sons
ISBN: 0470531231
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
The Leader to Leader Institute's best-selling The Five Most Important Questions Self-Assessment Tool has helped facilitators, leaders, and consultants guide thousands in unleashing their organizations' full potential in serving their mission and clients. The third edition of this critical resource builds on the original and offers facilitators working with nonprofits and social sector organizations, as well as business and government, a clear and accessible model for helping participants achieve results that align mission, goals, and plans. At the heart of this tool are Peter F. Drucker's enduring The Five Most Important Questions that facilitators use to lead participants in addressing the critical things that make their organizations viable and valuable entities. When answered thoughtfully and addressed with purpose, these questions take one down a path of organizational transformation that leads to impact and success. The Facilitator's Guide includes: Steps for designing and conducting an organizational self-assessment, including how to gain commitment and form a team, set goals, gather and analyze data, prepare for and engage in facilitated dialogue, and how to create action by appraising and implementing strategic and operational plans. Workshop preparation including how to deliver two-day, full-day, and half-day workshops, and resources to help you design and prepare a workshop. An introductory workshop script with step-by-step guidance preparing you to deliver the information participants need. A Microsoft PowerPointTM presentation for running a workshop. A bound-in copy of the Participant Workbook. Praise for the Facilitator's Guide Self-Assessment Tool "Time and again Drucker's The Five Most Important Questions? have proven to be the most effective way for nonprofit organizations to conduct self-assessment and develop plans that will help them achieve real and lasting results." —Cathey Brown, founder and CEO, Rainbow Days, Inc., and 2001 Frances Hesselbein Community Innovation Fellow "The Five Most Important Questions Self-Assessment Tool? is a gift to the social leadership sector from the late management guru, Peter Drucker, and the Leader to Leader Institute. It makes incredible sense, it is easy to use, and lays the foundation for strategic planning." —Irv Katz, president and CEO, National Human Services Assembly "A must-read for social entrepreneurs who are seeking to dramatically grow their organization's impact without losing sight of the heart of their mission." —Iris Y. Chen, president and CEO, "I Have A Dream" Foundation "High-performing organizations and individuals know that self-assessment through Drucker's The Five Most Important Questions is the starting point for defining today and making tomorrow." —Lee H. Igel, assistant professor, New York University, and president, Peter F. Drucker Society of New York City "This nuts-and-bolts guide has become my compass for urging leaders and managers to ask the right questions, to look beyond what they thought they knew, and to focus on being relevant tomorrow rather than resting on yesterday's achievements." —Lieutenant Commander Carla J. Grantham [U.S. Coast Guard, retired], Congressional Liaison for Diversity Recruitment and Talent Management, U.S. Coast Guard
Author: Janet R. Weber
Publisher: Lippincott Williams & Wilkins
ISBN: 1469831899
Category : Medical
Languages : en
Pages : 305
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Book Description
Lab Manual for Health Assessment in Nursing, 5e serves as a laboratory manual and a study guide for the student. Each chapter of the lab manual corresponds to a chapter in the main textbook assisting students with comprehending and applying the theoretical content. Students will fully develop their assessment skills using the new interview guides and assessment guides. Students will also develop independence and readiness for test-taking by answering questions designed to hone these skills. Critical thinking skills are further developed when students participate in the Critical Thinking and Case Study activities.
Author: Agata Stachowicz-Stanusch
Publisher: IAP
ISBN:
Category : Education
Languages : en
Pages : 306
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Book Description
This book presenting several different cases from various parts of MENA region it showcases how companies cope with the changing economic and social challenges toward the longer-term sustainable development. Carefully selected a variety of case studies prepared by leading authors from the region offer actional insights into incorporating corporate social responsibility and sustainability practices into businesses in the MENA region. This book offers examples of how including social responsibility into everyday life can benefit organizations, society, and the environment. Further, the book provides a unique combination of academic, industrial, and local approaches. Perfect for students taking courses on strategic management, corporate social responsibility, business ethics, marketing, international business, or sustainability management during their undergraduate degrees and at the graduate level as part of an MBA program. This book is also an indispensable resource for consulting and training companies who work with other professionals.
