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Author: David L Loudon
Publisher: Routledge
ISBN: 1135185735
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
From Dr. Tony Carter, a leading authority in business management, comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory boardone of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective customer advisory board, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction. This book is vital for anyone who has customers and wants their loyalty. To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.
Author: David L Loudon
Publisher: Routledge
ISBN: 1135185735
Category : Business & Economics
Languages : en
Pages : 177
Get Book Here
Book Description
From Dr. Tony Carter, a leading authority in business management, comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory boardone of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective customer advisory board, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction. This book is vital for anyone who has customers and wants their loyalty. To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.
Author: David L Loudon
Publisher: Routledge
ISBN: 1135185727
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Learn why customer advisory boards are so successful—and how to create one for any business! From a leading authority in business management comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board (CAB)—one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective CAB, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction. Customer Advisory Boards focuses on bringing companies and customers closer together utilizing input and advice from a CAB. This book shows how to use three types of customer bases—existing customers, potential customers, or former buyers—to form three different types of advisory boards: corporate strategy boards to plan future investments, product planning boards to create new product, and launch success boards to improve existing product. Using the information in this book, your company can transform from being customer focused to customer driven. Customary advisory boards benefit your company by: improving sales contact and dialogue dynamics of the company enabling the company to see itself through the customers’ eyes sharing ideas and suggestions to improve a company’s programs and services to its customers showing that the company values its customers’ opinions and wants to improve for them providing access to expertise and experience from a wide range of necessary disciplines without legal liability Customer advisory boards also benefit the board members by: giving them opportunities to offer practical advice that can affect a company allowing them to establish personal and professional contacts from each other rewarding them with company perks and products giving them a sense of belonging and empowerment With case studies, appendices, notes, references, and surveys, Dr. Tony Carter has created an illuminating, educational research tool for company owners and managers. Whether applied to a corporation, a medical or religious institution, or a not-for-profit organization, Customer Advisory Boards will help increase customer loyalty and satisfaction.
Author: William Hawfield
Publisher: Createspace Independent Publishing Platform
ISBN: 9781478221135
Category : Advisory boards
Languages : en
Pages : 0
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Book Description
21 privately-owned company owners share stories of how they leveraged advisory boards to help them build valuable, sustainable companies.
Author: Hemant R Joshi
Publisher: Notion Press
ISBN: 1646508610
Category : Fiction
Languages : en
Pages : 287
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Book Description
Shekhar Tripathi’s car gets slammed by an SUV while it is parked in front of his apartment building, leaving the car inoperative. He is already in grief, not having recovered from his wife’s death three months ago. At the same time, his business, Westland Tourism, is dwindling rapidly. He feels lonely. How could someone take all the important things away from him at once? The next morning, he is forced to take a taxi for the first time in five years. The driver tells him a horrific story, which convinces Shekhar that not all of his life is done. After this journey, Shekhar is convinced to take another taxi ride. Accompanied by taxi drivers, Shekhar begins his quest for survival.
Author: Diane P. Tuccillo
Publisher: Rowman & Littlefield
ISBN: 1538104644
Category : Language Arts & Disciplines
Languages : en
Pages : 277
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Book Description
Teen advisory groups (TAGs) may flourish in many libraries today, but many others are newly initiating them or hoping to revitalize ones that are floundering. But even successful groups need tips and best practices to make their TAGs even better. This updated and revised second edition remains the go-to guide for planning, running, and evaluating TAGs in both school and public libraries. Its wealth of positive advice and information leads TAG teens and their peers to meaningful experiences that encourage reading, library use, and library support—into adulthood. In this indispensable guide, Diane P. Tuccillo carefully explains and explores the current, wide landscape of TAGs, covering funding to bylaws; getting a new group on its feet to rejuvenating an old one; planning traditional TAG projects to creating unique roles; and community involvement to voting on adult library boards. Vivid profiles of successful teen groups, organized into public and school library sections, tell each group’s story along with pertinent teen feedback. Sample documents covering mission statements, applications, parent permission forms, publicity flyers, and teen book review ideas, as well as evaluation advice, can be borrowed or adapted. A helpful bibliography and webliography is included. Library directors, school administrators, library educators, and librarians who work directly with teens in school and public libraries will be unable to resist such compelling testaments to the value of TAGs.
Author: Teresa Torres
Publisher: Product Talk LLC
ISBN: 1736633317
Category : Design
Languages : en
Pages : 201
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Book Description
"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love-that also deliver business results-this book is for you.
Author: Kenneth Michael Absher
Publisher: University Press of Kentucky
ISBN: 0813140625
Category : Political Science
Languages : en
Pages : 459
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Book Description
The history of one of the most secretive segments of America’s intelligence community. Above the politics and ideological battles of Washington, DC, is a committee that meets behind locked doors and leaves its paper trail in classified files. The President’s Intelligence Advisory Board (PIAB) is one of the most secretive and potentially influential segments of the US intelligence community. Established in 1956, the PIAB advises the president about intelligence collection, analysis, and estimates, and about the legality of foreign intelligence activities. Privileged and Confidential is the first and only study of the PIAB. Foreign policy veterans Kenneth Michael Absher, Michael C. Desch, and Roman Popadiuk trace the board’s history from Eisenhower through Obama and evaluate its effectiveness under each president. Created to be an independent panel of nonpartisan experts, the PIAB has become increasingly susceptible to politics in recent years and has lost some of its influence. The authors, however, clearly demonstrate the board’s potential to offer a unique and valuable perspective on intelligence issues. Privileged and Confidential not only illuminates a little-known element of US intelligence operations but also offers suggestions for enhancing a critical executive function.
Author: Laura Patterson
Publisher: Violetear Press
ISBN: 9780971008625
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
In Fast-Track Your Business, author Laura Patterson offers step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans.
Author: Sean Geehan
Publisher: Clerisy Press
ISBN: 1578604478
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B marketplace are not integrated into a company's SOP, it is more likely that the company is wasting money as well as the employees' time and efforts. If the budget and plans aren't structured for B2B specifically, they won't move the meter. But there is good news -- there is a corresponding equal amount of potential revenue, growth and prosperity. The leading B2B companies dramatically build their top and bottom lines when leaders realize that success, undeniably and unquestionably, resides with how they engage with the their customers and how that will drive their internal alignment and operations. What is it that they are doing differently than their competition and others in their industry that drive revenue growth, deliver predictable earnings, retain and grow customers and develop new offerings that customers will not only buy, but for which they will pay premiums.
Author: Matthew Dixon
Publisher: Penguin
ISBN: 0698137582
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.
