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Author: French L. MacLean
Publisher: Schiffer Pub Limited
ISBN: 9780764337574
Category : History
Languages : en
Pages : 239
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Book Description
This is the story of George Custer's best cavalry company at the 1876 Battle of the Little Bighorn – Company M. With a tragically-flawed, but extremely brave Company Commander and a no-nonsense First Sergeant, Company M maintained a disciplined withdrawal from the skirmish line fighting, saving Major Marcus Reno's entire detachment and possibly the rest of the regiment from annihilation. Presented here is the most-detailed work on a single company at the Little Bighorn ever written – the product of multi-year research at archives across the country and detailed visits to the battlefield by a combat veteran who understands fields of fire, weapons' effects, training, morale, decision-making, unit cohesion and the value of outstanding non-commissioned officers.
Author: French L. MacLean
Publisher: Schiffer Pub Limited
ISBN: 9780764337574
Category : History
Languages : en
Pages : 239
Get Book
Book Description
This is the story of George Custer's best cavalry company at the 1876 Battle of the Little Bighorn – Company M. With a tragically-flawed, but extremely brave Company Commander and a no-nonsense First Sergeant, Company M maintained a disciplined withdrawal from the skirmish line fighting, saving Major Marcus Reno's entire detachment and possibly the rest of the regiment from annihilation. Presented here is the most-detailed work on a single company at the Little Bighorn ever written – the product of multi-year research at archives across the country and detailed visits to the battlefield by a combat veteran who understands fields of fire, weapons' effects, training, morale, decision-making, unit cohesion and the value of outstanding non-commissioned officers.
Author: Evan S. Connell
Publisher: North Point Press
ISBN: 0374708738
Category : History
Languages : en
Pages : 448
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Book Description
Custer's Last Stand is among the most enduring events in American history--more than one hundred years after the fact, books continue to be written and people continue to argue about even the most basic details surrounding the Little Bighorn. Evan S. Connell, whom Joyce Carol Oates has described as "one of our most interesting and intelligent American writers," wrote what continues to be the most reliable--and compulsively readable--account of the subject. Connell makes good use of his meticulous research and novelist's eye for the story and detail to re-vreate the heroism, foolishness, and savagery of this crucial chapter in the history of the West.
Author: Marty Cagan
Publisher: John Wiley & Sons
ISBN: 111938754X
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Author: Nathaniel Philbrick
Publisher: Random House
ISBN: 0099521245
Category : Little Bighorn, Battle of the, Mont., 1876
Languages : en
Pages : 495
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Book Description
AMERICAN HISTORY: C 1800 TO C 1900. 'The whites want war and we will give it to them' - Sitting Bull. This is the archetypal story of the American West. Whether it is cast as a tale of unmatched bravery in the face of impossible odds or of insane arrogance receiving its rightful comeuppance, Custer's Last Stand continues to captivate the imagination. Nathaniel Philbrick brilliantly reconstructs the build-up to the Battle of the Little Big Horn through to the final eruption of violence. Two legendary figures dominate the events: George Armstrong Custer and Sitting Bull. No longer the fresh-faced 'Boy-General' of the Civil War, Custer was now mired in financial, professional and political problems. A clear and just cause had been replaced by ambiguity and frustration - by ill-fated efforts at peace treaties, treachery and compromises on both sides.
Author: Jim Meisenheimer
Publisher: Helbern
ISBN: 9780963747938
Category : Selling
Languages : en
Pages : 126
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Book Description
Author: Ernest Grafe
Publisher:
ISBN: 9780971805316
Category : Black Hills (S.D. and Wyo.)
Languages : en
Pages : 285
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Book Description
General George Armstrong Custer's journey to the Black Hills in 1874 was better documented than any other military expedition of the Old West. Photographer W.H. Illingworth recorded superb views of the landscape and several camps, and at least fifteen men wrote diaries, reports or newspaper dispatches brimming with detail.This book blends the 1874 photos with modern photos taken at the same places, along with selections from the written accounts, to paint a unique portrait of everyday life along the trail."Exploring With Custer" also includes a point-by-point guide to the Expedition's route within the Black Hills. The maps, directions and GPS readings lead you to the campsites and down the trail, with stops for many of the photo sites and even for ruts left by Custer's wagons.The choice is yours--use the photographs and accounts to relive the Black Hills Expedition from the comfort of home, or take this book into the field and listen to the stories of Custer and his men as you walk the very ground they first walked in 1874.Great reading for anyone interested in the military exploration, early photography, or the history of the American West.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Larry Balin
Publisher: Morgan James Publishing
ISBN: 161448211X
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size? Mommy, Where Do Customers Come From? covers all aspects of marketing and selling products and services to a new breed of customer. Customers have become less loyal, more demanding and have more choices. With the proliferation of vehicles such as the Internet, Email, BLOGs, Podcasts and others, reaching the right customer with the right message is harder than ever before. Mommy, Where Do Customers Come From? deals with these issues and breaks down barriers like no other marketing book. Helping businesses decipher and deal with this changing online landscape and its effects on the ever changing customer is the purpose of this book. Allowing a business of any size, location or type to not only understand when something needs to be done, but what that something is and what the outcome should be. Mommy, Where Do Customers Come From? puts the business back in control of the message that is in front of its customers. Empowering readers to take action by taking an active role in the understanding and execution of their visible details. In this book, we strip away the nonsense from the common sense to uncover connective marketing messages that allow businesses to create what they really need the most sales.
Author: Fred Reichheld
Publisher: Harvard Business Press
ISBN: 1647821797
Category : Business & Economics
Languages : en
Pages : 159
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Book Description
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.
Author: Stephen E. Ambrose
Publisher: Open Road Media
ISBN: 1497659256
Category : Biography & Autobiography
Languages : en
Pages : 711
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Book Description
A New York Times bestseller from the author of Band of Brothers: The biography of two fighters forever linked by history and the battle at Little Bighorn. On the sparkling morning of June 25, 1876, 611 men of the United States 7th Cavalry rode toward the banks of Little Bighorn in the Montana Territory, where three thousand Indians stood waiting for battle. The lives of two great warriors would soon be forever linked throughout history: Crazy Horse, leader of the Oglala Sioux, and General George Armstrong Custer. Both were men of aggression and supreme courage. Both became leaders in their societies at very early ages. Both were stripped of power, in disgrace, and worked to earn back the respect of their people. And to both of them, the unspoiled grandeur of the Great Plains of North America was an irresistible challenge. Their parallel lives would pave the way, in a manner unknown to either, for an inevitable clash between two nations fighting for possession of the open prairie.
