Author: Selda Ene
Publisher: Livre de Lyon
ISBN: 2382361603
Category : Business & Economics
Languages : en
Pages : 158

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Book Description
Current Marketing Studies and Digital Developments

Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author: Park Thaichon
Publisher: Emerald Group Publishing
ISBN: 1800713487
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

Author: Dave Chaffey
Publisher: Pearson Higher Ed
ISBN: 0273746227
Category : Business & Economics
Languages : en
Pages : 727

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Book Description
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Author: Stephen Tagg
Publisher: Routledge
ISBN: 1135743525
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platform; a phase characterised by information ‘pull’ rather than ‘push’, user-generated content, openness, sharing, collaboration, interaction, communities, and social networking. New generation Web-based communities and hosted applications are beginning to have a major impact on customer behaviour across a diverse range of industries. These new applications represent a fundamental change in the way people use the Internet, their online expectations, and experiences. From a marketing perspective, the most distinctive feature is not the technology involved but rather the growth of a new global culture – a ‘Net generation’ culture based on decentralised authority rather than hierarchy and control, online socialising and collaboration, user-generated and distributed content, open communications, peer-to-peer sharing, and global participation. Success in this new online environment, characterised by people and network empowerment, requires new ‘mindsets’ and innovative approaches to marketing, customer, and network relationships. This book makes a valuable contribution to the field by examining recent and future developments in online marketing, including the revolutionary impact of new media. Chapters cover a wide range of topics, including: information exchange on bulletin board systems and in online consumer portals; Web 2.0 and ‘New-Wave Globals’; online tribal marketing; co-creation; industry impact; privacy issues; online advertising effectiveness; and practitioner prognostics for the future of online marketing. This book was originally published as a special issue of the Journal of Marketing Management.

Author: Jerome Kagan
Publisher: Harvard University Press
ISBN: 9780674007352
Category : Psychology
Languages : en
Pages : 290

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Book Description
In the distinctive manner that has made him one of the most influential forces in developmental psychology, Kagan challenges scientific commonplaces about mental processes, pointing in particular to the significant but undervalued role of surprise and uncertainty in shaping behavior, emotion, and thought.

Author: Nicholas Tsounis
Publisher: Springer Nature
ISBN: 3030382532
Category : Business & Economics
Languages : en
Pages : 720

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Book Description
This proceedings volume presents new methods and applications in applied economics with special interest in advanced cross-section data estimation methodology. Featuring select contributions from the 2019 International Conference on Applied Economics (ICOAE 2019) held in Milan, Italy, this book explores areas such as applied macroeconomics, applied microeconomics, applied financial economics, applied international economics, applied agricultural economics, applied marketing and applied managerial economics. International Conference on Applied Economics (ICOAE) is an annual conference that started in 2008, designed to bring together economists from different fields of applied economic research, in order to share methods and ideas. Applied economics is a rapidly growing field of economics that combines economic theory with econometrics, to analyze economic problems of the real world, usually with economic policy interest. In addition, there is growing interest in the field of applied economics for cross-section data estimation methods, tests and techniques. This volume makes a contribution in the field of applied economic research by presenting the most current research. Featuring country specific studies, this book is of interest to academics, students, researchers, practitioners, and policy makers in applied economics, econometrics and economic policy.

Author: Indrajit Ghosal
Publisher: CRC Press
ISBN: 1040051162
Category : Business & Economics
Languages : en
Pages : 349

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Book Description
This new volume is an essential source of research on how to speed up business growth through technological innovation and knowledge generation. The varied topics under the umbrella of sustainable innovation in business include bitcoin as a global currency, using smart technology in small and medium enterprises, managing disinformation through big data, metrics of cloud computing platforms, wearable technology, social media marketing as a tool in consumer decision-making, and more. The chapters explore using digital transformation as a technology roadmap to set Industry 4.0 strategies, choose key technologies, decide on projects, build an optimized project portfolio while taking risk into account, schedule projects and more. Taken together, the chapters provide a comprehensive view and analysis of technological innovation at the level of business operations, including advances in HR, that encourage sustainability, technology, and innovation. The chapters help readers to attain methodical, empirical, and utilitarian goals by providing unique perspectives on innovation. It provides tools that make it possible to identify, analyze, and evaluate the relationship between innovation 4.0 and inspiration that will lead society toward a new economic and social order.

Author: Dr. M.B.M. Ismail
Publisher: Alborear (OPC) Pvt. Ltd.
ISBN: 819466604X
Category : Antiques & Collectibles
Languages : en
Pages : 162

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Book Description
It is our pleasure to present the proceedings of the International Conference that was held on 1 st and 2nd March 2023 at Department of Commerce, B.S. Abdur Rahman Crescent Institute of Science and Technology, Vandalur, Chennai. This conference provided a platform for researchers, academics, professionals, and industrialist from various fields to come together and share their research findings, innovative ideas, and experiences. The theme of the conference was "Management, Accounting, Banking, Economics and Business Research for Sustainable Development”, which attracted a diverse range of research papers, presentations and active participations. The conference was a great success, and we received an overwhelming response from participants across the globe. The conference proceedings contain papers that have been thoroughly reviewed by a panel of experts in their respective fields. These papers have undergone a rigorous peer-review process to ensure their quality and relevance to the conference theme. The proceedings cover a wide range of topics, including but not limited to the field of commerce. The papers presented in these proceedings reflect the latest developments and advancements in the field. They provide valuable insights and offer practical solutions to real-world problems. The proceedings also serve as an excellent reference for researchers, scholars, and practitioners who are interested in pursuing further research in the field.

Author: Castanho, Rui Alexandre
Publisher: IGI Global
ISBN: 1799884848
Category : Business & Economics
Languages : en
Pages : 684

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Book Description
In recent years, the world has been changing considerably. Within the many obstacles, barriers, and opportunities, three significant challenges should be considered for the future planning of our territories and cities: seeking to achieve Sustainable Development Goals (SDG), facing climate change, and performing a shift towards digitalization. Considering these three challenges, we can work toward a more sustainable future for the environment. The Handbook of Research on Sustainable Development Goals, Climate Change, and Digitalization elaborates on sustainability issues in the planning and development field regarding the environment. This text promotes understanding about the dynamics, challenges, and opportunities for the new decade regarding our common future planning. Covering topics such as circular economy, economic-ecological principles, and sustainable resilience, this book is essential for academicians, researchers, policymakers, environmentalists, scientists, technicians, decision makers, practitioners, and students.