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Author: Terence E. McDonnell
Publisher: University of Chicago Press
ISBN: 022638229X
Category : Social Science
Languages : en
Pages : 268
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Book Description
We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In Best Laid Plans, Terence E. McDonnell explains why these attempts at mass persuasion often fail so badly. McDonnell argues that these well-designed campaigns are undergoing “cultural entropy”: the process through which the intended meanings and uses of cultural objects fracture into alternative meanings, new practices, failed interactions, and blatant disregard. Using AIDS media campaigns in Accra, Ghana, as its central case study, the book walks readers through best-practice, evidence-based media campaigns that fall totally flat. Female condoms are turned into bracelets, AIDS posters become home decorations, red ribbons fade into pink under the sun—to name a few failures. These damaging cultural misfires are not random. Rather, McDonnell makes the case that these disruptions are patterned, widespread, and inevitable—indicative of a broader process of cultural entropy.
Author: Terence E. McDonnell
Publisher: University of Chicago Press
ISBN: 022638229X
Category : Social Science
Languages : en
Pages : 268
Get Book Here
Book Description
We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In Best Laid Plans, Terence E. McDonnell explains why these attempts at mass persuasion often fail so badly. McDonnell argues that these well-designed campaigns are undergoing “cultural entropy”: the process through which the intended meanings and uses of cultural objects fracture into alternative meanings, new practices, failed interactions, and blatant disregard. Using AIDS media campaigns in Accra, Ghana, as its central case study, the book walks readers through best-practice, evidence-based media campaigns that fall totally flat. Female condoms are turned into bracelets, AIDS posters become home decorations, red ribbons fade into pink under the sun—to name a few failures. These damaging cultural misfires are not random. Rather, McDonnell makes the case that these disruptions are patterned, widespread, and inevitable—indicative of a broader process of cultural entropy.
Author: Beverly J. Armento
Publisher: McGraw-Hill Education
ISBN: 9780072408874
Category : Education
Languages : en
Pages : 240
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Book Description
How do I plan lessons for today’s diverse classrooms? This book helps pre-service teachers answer this question and learn to create and use such lessons in their classrooms. It is the first book to provide well-developed content-specific lesson plans that reflect cultural diversity in the United States. Rather than taking the traditional foundations-oriented, culture and history approach, this text translates that cultural and historical knowledge of specific minority groups into examples for instructional use. The text features entire field-tested units for elementary and middle grades in four content areas, language arts, mathematics, science, and social studies. For example, in the language arts unit, “Stories, Stories, Stories,” students tell, write, and read stories that build on their cultural background and experiences. The math unit explores informal geometry in the patterns of Navajo rugs, African textiles, and Mexican pottery. The science unit connects weather experiences to cultural folk myths and sayings. The social studies unit examines changing requirements for voting in the USA. The text can be used as a supplement for general or elementary methods, student field experience, or multicultural education, or as a main text in practice-oriented multicultural education and multicultural curriculum courses.
Author: Greg Young
Publisher: Routledge
ISBN: 1317065409
Category : Political Science
Languages : en
Pages : 263
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Book Description
Planning is described as being increasingly sidelined by the impacts of neo-liberal restructuring. At the same time, 'culture' is nowadays seen as the world's key intellectual resource possessing new creative weight in sociological, economic and environmental terms. This book argues that, in the light of this cultural turn, there is the opportunity to re-position planning and proposes an original, practical and robust system of 'culturisation'. Culturisation is defined as the ethical, critical and reflexive integration of culture into planning and potentially other areas such as public administration, corporate strategy and development thinking. Cultural theory, planning theory, global governance policy and recent, innovative culturised practices are all explored to this end. The new theoretical and practical approach put forward shows how deeper, richer and more relevant ideas about culture can be utilized in planning, and is illustrated with international examples and two major case studies detailing new vistas for a refurbished planning.
Author: Graeme Evans
Publisher: Routledge
ISBN: 1134622473
Category : History
Languages : en
Pages : 514
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Book Description
Using an historic and contemporary analysis, Cultural Planning examines how and why the cultures have been planned and the extent to which cultural amenities have been considered in town planning. From its ancient roots in the cities of classical Athenian, Roman and Byzantium empires, to the European Renaissance, public culture shows both an historic continuity and contemporary response to economic and social change. Whilst the arts are considered an extension of welfare provision and human rights, the creative industries and cultural tourism are also vital for economic growth and employment in the post-industrial age. However, the new 'Grand Projects', which look to the arts as an element of urban regeneration, tend to be at the cost of both local cultural amenities and a culturally diverse society. Cultural Planning is the first book on the planning of the arts and culture and the interaction between the state arts policy, the cultural economy and town and city planning. It uses case studies and examples from Europe, North America and Asia. The book calls for the adoption of consultative planning policy, distributive models and a more integrated approach to both culture and urban design, to prevent the reinforcement of existing geographical and cultural divides.
Author: Tom Borrup
Publisher: Routledge
ISBN: 1000245047
Category : Architecture
Languages : en
Pages : 233
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Book Description
The Power of Culture in City Planning focuses on human diversity, strengths, needs, and ways of living together in geographic communities. The book turns attention to the anthropological definition of culture, encouraging planners in both urban and cultural planning to focus on characteristics of humanity in all their variety. It calls for a paradigm shift, re-positioning city planners’ "base maps" to start with a richer understanding of human cultures. Borrup argues for cultural master plans in parallel to transportation, housing, parks, and other specialized plans, while also changing the approach of city comprehensive planning to put people or "users" first rather than land "uses" as does the dominant practice. Cultural plans as currently conceived are not sufficient to help cities keep pace with dizzying impacts of globalization, immigration, and rapidly changing cultural interests. Cultural planners need to up their game, and enriching their own and city planners’ cultural competencies is only one step. Both planning practices have much to learn from one another and already overlap in more ways than most recognize. This book highlights some of the strengths of the lesser-known practice of cultural planning to help forge greater understanding and collaboration between the two practices, empowering city planners with new tools to bring about more equitable communities. This will be an important resource for students, teachers, and practitioners of city and cultural planning, as well as municipal policymakers of all stripes.
Author: Raymond D. Terrell
Publisher: Corwin Press
ISBN: 1506385281
Category : Education
Languages : en
Pages : 248
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Book Description
Becoming a culturally proficient leader requires the kind of courage, clarity, and insight that can only come from looking inward first. It’s a personal learning journey of will and skill, and if you’re up to the challenge, one that will change how you see your school, your students, and yourself as you build your own cultural competence. Consider this second edition of Culturally Proficient Leadershipyour personal road map for navigating that journey. Each chapter of Culturally Proficient Leadership invites you to put your experiences up front and challenges you to reframe your story based on multiple viewpoints—now, notably, with the addition of new coauthors Delores Lindsey and Eloise Kemp Terrell, who have their own remarkable stories and insight to share. Overall, all four authors will help you answer the critical question “Is what we say what we do?” utilizing the tools of Cultural Proficiency to engage in Reflections and Cultural Interviews to explore what you learn about those who are culturally different from you develop a Cultural Autobiography to provide a picture of the cultural memberships that have influenced who you are as a person use the Cultural Proficiency Continuum to examine your progress as a leader in serving your students and communities prepare an intentional Leadership Plan that summarizes your journey from Cultural Precompetence to Cultural Proficiency The central “inside-out” premise of Cultural Proficiency is that engaging in deep introspection around one’s personal beliefs, values, and behaviors in response to human differences is the first step toward systemic educational reform. We invite you to embark on this journey of self-awareness, of moral courage, and of the life-affirming power of human diversity. “I believe deeply that we cannot solve the challenges of our time unless we solve them together—unless we perfect our union by understanding that we may have different stories, but we hold common hopes; that we may not look the same and may not come from the same place, but we all want to move in the same direction: toward a better future for our children and our grandchildren.” —Barack Obama, Los Angeles Times, 2008
Author: Hollie, Sharroky
Publisher: Shell Education
ISBN: 1618139134
Category : Education
Languages : en
Pages : 355
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Book Description
Provide teachers with concrete strategies to support instruction for students with culturally and linguistically diverse backgrounds. Incorporate the tools and tips in this resource into daily instruction to educate students of diverse backgrounds. Educators will learn to examine all aspects of teaching practices in order to be successful in educating all students to the expectation of today's standards. Use this professional resource to build an understanding of the significance of teaching practices, the classroom environment, and assignments in regards to the increasingly diverse student populations.
Author: Louise K. Stevens
Publisher: Arts Extension Service
ISBN: 0945464061
Category :
Languages : en
Pages : 70
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Book Description
Author: Rani Hajela Srivastava
Publisher: Elsevier Health Sciences
ISBN: 0323790011
Category : Medical
Languages : en
Pages : 451
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Book Description
- UNIQUE approach looks at populations the way health care workers encounter them, not by ethno-cultural/religious labels. - Accessible writing style relays information in a balanced and concise manner for undergraduate and graduate students as well as health care professionals. - Multidisciplinary perspective is provided by authors who represent a variety of health disciplines and cultural identities, who may be educators or practitioners, each presenting complex ideas in understandable ways and controversial ideas in a transparent way. - Cultural Considerations in Care and Cultural Competence in Action boxes integrate theory into practice and invite critical self-reflection. - Teaching and learning tools include learning objectives and key terms at the beginning of each chapter, plus end-of-chapter group activities, review questions, and more. - NEW! New chapters on Indigenous health, sexual and gender diversity, immigrant and refugee health, and community health are added to this edition, and new topics include cultural safety, cultural humility, the impacts of racism, working with interpreters and the use of technology, palliative care, and more. - NEW! UNIQUE! Cultural competence and safety perspectives throughout the text help you to be more responsive in delivering culturally safe care, and in reaching the goal of equity and culturally competent care. - NEW! Discussion of cultural issues addresses power, privilege, intersectionality, equity, advocacy, and being an ally. - NEW! Up-to-date content includes the latest statistics, guidelines, research, references, and resources. - NEW! Evolve website enhances your understanding with review questions, unfolding case studies, and more.
Author: Greg Young
Publisher: Routledge
ISBN: 1317042166
Category : Political Science
Languages : en
Pages : 481
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Book Description
It has become increasingly evident that effective planning for sustainable communities, environments and economies pivots on the ability of planners to see the possibilities for culture in comprehensive social, historical and environmental terms and to more fully engage with the cultural practices, processes and theorisation that comprise a social formation. More broadly, an approach to planning theory and practice that is itself formed through a close engagement with culture is required. This Research Companion brings together leading experts from around the world to map the contours of the relationship between planning and culture and to present these inextricably linked concepts and issues together in one place. By examining significant trends in varying national and international contexts, the contributors scrutinise the theories and practices of both planning and culture and explore not only their interface, but significant divergences and tensions. In doing so, this collection provides the first comprehensive overview and analysis of planning and culture, interdisciplinary and international in scope. It is comprised of six parts organised around the themes of global and historical contexts, key dimensions of planning and cultural theory and practice, and cultural and planning dynamics. Each section includes a final chapter that provides a case study lens which pulls the themes of the section together with reference to a significant planning issue or initiative.
