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Author: Douglas Holt
Publisher: Oxford University Press
ISBN: 019958740X
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Author: Douglas Holt
Publisher: Oxford University Press
ISBN: 019958740X
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Author: Paul Bate
Publisher: Elsevier
ISBN: 1483163954
Category : Psychology
Languages : en
Pages : 317
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Book Description
Strategies for Cultural Change develops a conceptual framework for thinking about cultural change. Starting with a discussion of the vocabulary (the concepts) of cultural change, the book moves on to the grammar (the thinking structures), and finally the ""oral"" practice (the applications) of cultural change in the organizational setting. Four main questions are addressed: Why change culture? Is planned cultural change possible? What kind of cultural change is envisaged? How does cultural change occur? The book contains 14 chapters organized into two parts. Part One examines the different types of cultural change strategy in some depth. ""Developmental"" and ""transformational"" strategies are then brought together into a single conceptual framework for cultural change. Part Two shifts from strategy to implementation; from thinking frameworks to frameworks for action. It begins by surveying current practice and examines the various, often strikingly different, ways in which people seek to effect cultural change in their organizations. Accounts are presented based both on the author's own first-hand experiences of working with private and public sector companies on cultural change programs, and on an extensive review of the available literature.
Author: Alastair Iain Johnston
Publisher: Princeton University Press
ISBN: 0691213143
Category : History
Languages : en
Pages : 324
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Book Description
Cultural Realism is an in-depth study of premodern Chinese strategic thought that has important implications for contemporary international relations theory. In applying a Western theoretical debate to China, Iain Johnston advances rigorous procedures for testing for the existence and influence of "strategic culture." Johnston sets out to answer two empirical questions. Is there a substantively consistent and temporally persistent Chinese strategic culture? If so, to what extent has it influenced China's approaches to security? The focus of his study is the Ming dynasty's grand strategy against the Mongols (1368-1644). First Johnston examines ancient military texts as sources of Chinese strategic culture, using cognitive mapping, symbolic analysis and congruence tests to determine whether there is a consistent grand strategic preference ranking across texts that constitutes a single strategic culture. Then he applies similar techniques to determine the effect of the strategic culture on the strategic preferences of the Ming decision makers. Finally, he assesses the effect of these preferences on Ming policies towards the Mongol "threat." The findings of this book challenge dominant interpretations of traditional Chinese strategic thought. They suggest also that the roots of realpolitik are ideational and not predominantly structural. The results lead to the surprising conclusion that there may be, in fact, fewer cross-national differences in strategic culture than proponents of the "strategic culture" approach think.
Author: T. K. Das
Publisher: Information Age Publishing
ISBN: 9781648025129
Category : Corporate culture
Languages : en
Pages : 372
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Book Description
Ecological organizing: implications of evolving cultural values for organization and strategy / Peter J. Robertson and Joseph W. Harder -- Have you seen corporate cultural responsibility? Prospects of a new construct for corporations operating across communities / W. G. (Will) Zhao, Kyle Neabel, and Jingjing Du -- Managing cultural integration in mergers and acquisitions / José-Luis Rodríguez-Sánchez, Eva-María Mora-Valentín, and Marta Ortiz-de-Urbina-Criado -- Culture, paradoxical frames, and behavioral strategy / Joshua Keller and Erica Wen Chen -- Cultural values in the fair-trade market: examining producers' organizations / Mantiaba Coulibaly-Ballet, Zorana Jerinic, and Djamila Elidrissi -- National culture and legitimacy in international alliances / Rajesh Kumar and T. K. Das -- Are family businesses values-driven organizations? An exploratory research / Angela Dettori and Michela Floris -- The case of executives' cultural intelligence in behavioral strategy: an introductory essay and a research agenda / Arash Najmaei -- Building an alliance culture: lessons from Quintiles / Dave Luvison, Ard-Pieter De Man, and Jack Pearson -- Personal values of civil engineers and architects in the strategic decisions of construction companies / Atilla Damci, David Arditi, Gul Polat, and Harun Turkoglu -- Cultural characteristics of Chilean and Brazilian workforces and strategic human resource management: an integrative literature review / Francisca Álvarez-Figuer.
Author: Bonita M. Kolb
Publisher: Routledge
ISBN: 1317429796
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
Author: Alf H. Walle
Publisher: Routledge
ISBN: 135127726X
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
Qualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement. Although many recent books provide nuts-and-bolts advice regarding the field, Rethinking Business Anthropology: Cultural Strategies in Marketing and Management discusses the intellectual traditions from which the discipline has emerged and how this heritage opens up new vistas for business research. Gaining these broader perspectives is essential as business anthropologists transcend being mere research technicians and seek to influence organizational policies and strategies. Opening chapters deal with the current status of the field and its relationship to ecological and cultural sustainability. This is followed by discussions of the intellectual foundations of anthropology and their continued importance to business anthropology. An array of chapters provides illustrative applications of business anthropology in order to demonstrate the field's unique and powerful potentials within both scholarly and practitioner research. The book concludes with a discussion of the role of business anthropologists in dealing with indigenous people, rural populations, and cultural enclaves. Increasingly, businesses seek to connect with such communities even though mainstream leaders and negotiators often lack the skills necessary to effectively do so. Business anthropologists, with their dual background in business and cultural diversity are poised to excel in this capacity. An appendix by Robert Tian, editor of the International Journal of Business Anthropology, provides a useful overview of the field as it now exists. As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
Author: Patti McCarthy
Publisher: Bookpod
ISBN: 9780994644107
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Are you fascinated but frustrated by cultural differences? Have you stood on the edge of cultural gaps and wondered how on earth to bridge them? Don't worry, you are not alone. Working across cultures can be very challenging, both professionally and personally, but these cultural gaps can be bridged. Cultural Chemistry combines strategy with knowledge, introducing you firstly to the Four R's - an easy, four-step process for simplifying and improving your cross-cultural partnerships - and then exploring cultural differences, by meeting people and hearing stories from all over the world. Whether you are a business traveller, an expatriate, have global clients, work in a multi-cultural team or are simply a holiday maker who wants to dig deeper, Cultural Chemistry will teach you; Why reflecting on our own culture is so important How to make a great first impression Why our assumptions about people are often completely wrong Why what we say isn't always what is heard How to be an effective manager and motivator, whatever the culture Cultural differences don't have to be difficult. By learning more about cultural variances and being prepared to turn off our cultural cruise-control, we really can make our international encounters both more rewarding and more enjoyable. About the Author: Originally from the UK, Patti McCarthy is a 3CK (third-culture kid) who has lived and worked on five different continents. Through her business, Cultural Chemistry, she provides coaching and training to organisations wishing to embrace the opportunities which cultural diversity provides. She is also a regular media commentator and public speaker on the impact of cultural differences on everything from business expansion to childcare. She lives with her husband, her two dogs and her three children, who were all born in different countries."
Author: David Throsby
Publisher: Cambridge University Press
ISBN: 0521868254
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Non-technical analysis of how cultural industries contribute to economic growth and the policies required to ensure cultural industries will flourish.
Author: Ben Davis
Publisher: Haymarket Books
ISBN: 1642594830
Category : Art
Languages : en
Pages : 227
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Book Description
It is a peculiar moment for art, as it becomes both increasingly rarefied and associated with elite lifestyle culture, while simultaneously ubiquitous, with the boom of "creative" industries and the proliferation of new technologies for making art. In these important essays, Ben Davis covers everything from Instagram to artificial intelligence, eco-art to cultural appropriation. Critical, insightful, and hopeful even in the face of the apocalyptic, this is a must read for those looking to understand the current art world, as well as the role of the artist in the world today.
Author: Robert F. Carley
Publisher: Springer Nature
ISBN: 3030732126
Category : Social Science
Languages : en
Pages : 155
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Book Description
This book is an intervention into cultural studies' theoretical and methodological foundations. It addresses a crisis in conjunctural analysis: that there is no theorized method for conjunctural analysis as it pertains to recognizing a conjunctural shift or the emergence of an organic crisis. This crisis is connected to the belief that the definition of the conjuncture is ambiguous in Gramsci’s work, but using a broader range of primary, secondary, and also untranslated sources on the conjuncture, Carley demonstrates that Gramsci has decisively settled that ambiguity. Through a philological approach to Gramsci’s original texts, this book alters the debate around conjunctural analysis and offers means to reinterpret cultural studies and its relationship to its founding thinkers.
