Author: Michela Addis
Publisher: Taylor & Francis
ISBN: 1000860590
Category : Business & Economics
Languages : en
Pages : 85
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Book Description
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement. Leveraging a case study of the National Gallery of Modern and Contemporary Arts in Rome, the book helps readers understand how to apply marketing management to cultural mediation, enabling museums to segment the visitors’ market to drive improvements to arts accessibility and engagement. By running a comprehensive and multi-method research project, the authors propose a customized cultural mediation model to support museums in facing the current challenges and build their future. Our model supports museums in segmenting the visitors’ market and designing cultural mediation for enriched visitor experiences; readers will also learn how to invest, manage, hire, and train staff members devoted to this service, resulting in more engaging and successful experiences. This book will be a valuable resource for educational services offices at museums worldwide. This book will also be of interest to researchers, academics, and scholars carrying out research in the fields of museum management, cultural mediation and communication, and marketing.
Author: Régine Bonnefoit
Publisher:
ISBN: 9781527503168
Category : Art museums
Languages : en
Pages : 102
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Book Description
"The current "digital revolution" or "digital era" has affected most of the realms of today's world, particularly the domains of communication and the creation, safeguarding and transmission of knowledge. Museums, whose mission is to be open to the public and to acquire, conserve, re-search, communicate and exhibit the heritage of humanity, are thus directly concerned by this revolution. This collection highlights the manner in which museums and curators tackle the challenges of digi-tal technology. The contributions are divided into four groups that illustrate the extent of the impact of digital technologies on museums: namely, exhibitions devoted to new media or mounted with the use of new media; the hidden face of the museum and the conservation of digital works of art; cultural mediation and the communication and promotion of museums using digital tools; and the legal aspects of the digitalisation of content, whether for creative purposes or preservation."
Author: Michele Greet
Publisher: Routledge
ISBN: 1351777904
Category : Art
Languages : en
Pages : 333
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Book Description
Since the late nineteenth century, art museums have played crucial social, political, and economic roles throughout Latin America because of the ways that they structure representation. By means of their architecture, collections, exhibitions, and curatorial practices, Latin American art museums have crafted representations of communities, including nation states, and promoted particular group ideologies. This collection of essays, arranged in thematic sections, will examine the varying and complex functions of art museums in Latin America: as nation-building institutions and instruments of state cultural politics; as foci for the promotion of Latin American modernities and modernisms; as sites of mediation between local and international, private and public interests; as organizations that negotiate cultural construction within the Latin American diaspora and shape constructs of Latin America and its nations; and as venues for the contestation of elitist and Eurocentric notions of culture and the realization of cultural diversity rooted in multiethnic environments.
Author: Haidy Geismar
Publisher: UCL Press
ISBN: 1787352838
Category : Business & Economics
Languages : en
Pages : 166
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Book Description
Museum Object Lessons for the Digital Age explores the nature of digital objects in museums, asking us to question our assumptions about the material, social and political foundations of digital practices. Through four wide-ranging chapters, each focused on a single object – a box, pen, effigy and cloak – this short, accessible book explores the legacies of earlier museum practices of collection, older forms of media (from dioramas to photography), and theories of how knowledge is produced in museums on a wide range of digital projects. Swooping from Ethnographic to Decorative Arts Collections, from the Google Art Project to bespoke digital experiments, Haidy Geismar explores the object lessons contained in digital form and asks what they can tell us about both the past and the future. Drawing on the author’s extensive experience working with collections across the world, Geismar argues for an understanding of digital media as material, rather than immaterial, and advocates for a more nuanced, ethnographic and historicised view of museum digitisation projects than those usually adopted in the celebratory accounts of new media in museums. By locating the digital as part of a longer history of material engagements, transformations and processes of translation, this book broadens our understanding of the reality effects that digital technologies create, and of how digital media can be mobilised in different parts of the world to very different effects.
Author: Natalia Grincheva
Publisher: Routledge
ISBN: 1351250981
Category : Art
Languages : en
Pages : 280
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Book Description
Museum Diplomacy in the Digital Age explores online museums as sites of contemporary cultural diplomacy. Building on scholarship that highlights how museums can constitute and regulate citizens, construct national communities, and project messages across borders, the book explores the political powers of museums in their online spaces. Demonstrating that digital media allow museums to reach far beyond their physical locations, Grincheva investigates whether online audiences are given the tools to co-curate museums and their collections to establish new pathways for international cultural relations, exchange and, potentially, diplomacy. Evaluating the online capacities of museums to exert cultural impacts, the book illuminates how online museum narratives shape audience perceptions and redefine their cultural attitudes and identities. Museum Diplomacy in the Digital Age will be of interest to academics and students teaching or taking courses on museums and heritage, communication and media, cultural studies, cultural diplomacy, international relations and digital humanities. It will also be useful to practitioners around the world who want to learn more about the effect digital museum experiences have on international audiences.
Author: Richard Sandell
Publisher: Routledge
ISBN: 1136318690
Category : Social Science
Languages : en
Pages : 468
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Book Description
The last two decades have seen concerns for equality, diversity, social justice and human rights move from the margins of museum thinking and practice, to the core. The arguments – both moral and pragmatic – for engaging diverse audiences, creating the conditions for more equitable access to museum resources, and opening up opportunities for participation, now enjoy considerable consensus in many parts of the world. A growing number of institutions are concerned to construct new narratives that represent a plurality of lived experiences, histories and identities which aim to nurture support for more progressive, ethically-informed ways of seeing and to actively inform contemporary public debates on often contested rights-related issues. At the same time it would be misleading to suggest an even and uncontested transition from the museum as an organisation that has been widely understood to marginalise, exclude and oppress to one which is wholly inclusive. Moreover, there are signs that momentum towards making museums more inclusive and equitable is slowing down or, in some contexts, reversing. Museums, Equality and Social Justice aims to reflect on and, crucially, to inform debates in museum research, policy and practice at this critical time. It brings together new research from academics and practitioners and insights from artists, activists, and commentators to explore the ways in which museums, galleries and heritage organisations are engaging with the fast-changing equalities terrain and the shifting politics of identity at global, national and local levels and to investigate their potential to contribute to more equitable, fair and just societies.
Author: Virginie Rey
Publisher: BRILL
ISBN: 9004394974
Category : History
Languages : en
Pages : 258
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Book Description
This book documents and interprets the trajectory of ethnographic museums in Tunisia from the colonial to the post-revolutionary period, demonstrating changes and continuities in role, setting and architecture across shifting ideological landscapes. The display of everyday culture in museums is generally looked down upon as being kitsch and old-fashioned. This research shows that, in Tunisia, ethnographic museums have been highly significant sites in the definition of social identities. They have worked as sites that diffuse social, economic and political tensions through a vast array of means, such as the exhibition itself, architecture, activities, tourism, and consumerism. The book excavates the evolution of paradigms in which Tunisian popular identity has been expressed through the ethnographic museum, from the modernist notion of 'indigenous authenticity' under colonial time, to efforts at developing a Tunisian ethnography after Independence, and more recent conceptions of cultural diversity since the revolution. Based on a combination of archival research in Tunisia and in France, participant observation and interviews with past and present protagonists in the Tunisian museum field, this research brings to light new material on an understudied area.
Author:
Publisher: Penn State Press
ISBN: 0271047909
Category :
Languages : en
Pages : 338
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Book Description
Author: Stéphanie Wintzerith
Publisher: BoD – Books on Demand
ISBN: 3752691131
Category : Language Arts & Disciplines
Languages : en
Pages : 388
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Book Description
ICOM Education is the annual journal issued by CECA, the international Committee for Education and Cultural Action of the International Council of Museums (ICOM) network. The journal publishes papers written by museum professionals as well as academic researchers around the world in order to foster the reflection on the themes which are the committee's raison d'être: museum education, cultural action and audience research. This issue is dedicated to museum education, looking into the different meanings and understandings of the words as well as the various implementations in the museums all over the world.
Author: Andrea Witcomb
Publisher: Psychology Press
ISBN: 0415220998
Category : Cultural policy
Languages : en
Pages : 209
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Book Description
Interdisciplinary in approach, this book presents new interpretations of museum history and practices. Engaging with a variety of commentators, the text discusses museums in terms of their relationship with the media and their role in modern society.
