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Author: Edward L. Bernays
Publisher:
ISBN:
Category : Public opinion
Languages : en
Pages : 232
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Book Description
Author: Edward L. Bernays
Publisher:
ISBN:
Category : Public opinion
Languages : en
Pages : 232
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Book Description
Author: Edward L. Bernays
Publisher: Open Road Media
ISBN: 1497698677
Category : Business & Economics
Languages : en
Pages : 965
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Book Description
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Author: Walter Lippmann
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 448
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Book Description
In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads", a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. Lippmann's conclusions are as meaningful in a world of television and computers as in the earlier period when newspapers were dominant. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists. Copyright © Libri GmbH. All rights reserved.
Author: Edward Bernays
Publisher: Ig Publishing
ISBN: 9781632462046
Category :
Languages : en
Pages :
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Book Description
Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Walter Lippmann
Publisher:
ISBN: 9781947844568
Category :
Languages : en
Pages : 282
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Book Description
Walter Lippmann wrote his "Public Opinion" at a time when something like the 'mass media' was coming into existence. Prior to the age of electronic communication, the only mechanism for reaching large numbers of individuals was the newspapers. In World War I, he saw how opportunistic nations used the newspapers to serve their often nefarious aims. Lippmann, however, believed that in the hands of super-intelligent, disinterested, omni-benevelont 'experts, ' the 'mass media' could bring about world peace. The school system, the advent of radio, and of course, the television, were arriving or coming along shortly. Each allowed a small group of people the ability to manage a much larger group, inspiring optimism among liberals and progressives that with the right forumula, the horrors seen in World War I would never occur again. Lippmann wrote "Public Opinion" in 1922, shortly after World War I. In 1924, a certain Adolf Hitler would be spending time in jail. If this merited any mention in any newspaper, it is doubtful that no expert paid it any mind. 1939 was, after all, a long way off.
Author: Larry Tye
Publisher: Picador
ISBN: 146681876X
Category : Biography & Autobiography
Languages : en
Pages : 304
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Book Description
The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
Author: Mitch Horowitz
Publisher: Gildan Media LLC aka G&D Media
ISBN: 1722521171
Category : Self-Help
Languages : en
Pages : 184
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Book Description
Millions read the works of Napoleon Hill and are catapulted to their dreams. Others say they get nowhere. Why? The difference between success and failure lies in the use of the Master Mind. The Master Mind, Hill taught, is the pooling of intellectual, intuitive, and creative mental resources, which occurs when two or more people enter a supportive pact to assist one another's aims. A Master Mind group multiplies the mental powers of all its participants. This is the "secret ingredient," Hill insisted, that delivers lasting success. Now, acclaimed historian and New Thought author, MITCH HOROWITZ shows you, step by step, how and why the Master Mind works-and how truly easy it is to form and maintain your own Master Mind group. If you love the motivational lessons of Napoleon Hill, you cannot afford to be without the Napoleon Hill Success Course on the Master Mind. "Great power," Hill wrote, "can be accumulated through no other principle."
Author: Mitch Horowitz
Publisher: Gildan Media LLC aka G&D Media
ISBN: 1722521805
Category : Body, Mind & Spirit
Languages : en
Pages : 152
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Book Description
WHAT DOES IT TAKE TO REVOLUTIONIZE YOUR LIFE? In Secrets of Self-Mastery, Mitch Horowitz, one of today's most literate voices of self-help and practical spirituality, produces a powerful and immensely useful guide to heightening your persuasiveness, abilities, business acumen, charisma, and overall ability to attract backing, money, customers, and clients. Secrets of Self-Mastery, the third volume in the Napoleon Hill Success Course series, highlights, updates, and adds to the most powerful ideas in Think and Grow Rich, while staking out new ground in the field of success philosophy. Mitch provides immensely revealing and actionable ideas that can place you at the gravitational center of your field. Moreover, he explores how to pursue success with nobility, ethics, and a code of honor. "We often hear that a single idea can change a life, or change the world," Mitch writes. "That's an inspiring thought-but it's incomplete." In Secrets of Self-Mastery Mitch probes the lives of entrepreneurs, artists, and military leaders to demonstrate how to bridge the divide that separates ideas from action-and how to unite the two to reach your apex of success. "HOROWITZ COMES ACROSS AS THE REAL DEAL: HE IS AN AUTHENTIC, ADEPT MIND' AND HE KNOWS HIS STUFF." -Boing Boing "ONE OF THE FEW FIGURES TO BREAK THROUGH INTO MAINSTREAM AND NATIONAL MEDIA AS A VOICE OF ESOTERIC IDEAS." -Science of Mind "A NO-NONSENSE HISTORIAN SPECIALIZING IN MATTERS OF METAPHYSICS, NEW THOUGHT, AND THE OCCULT. HIS WORKS DON'T STOP AT MERE DESCRIPTION OF THESE MOVEMENTS BUT OFTEN DELVE INTO METHOD AND EXPERIENCE...A TRUSTED VOICE ON ESOTERIC TOPICS." - Unity Magazine
Author: Edward L. Bernays
Publisher:
ISBN:
Category : Public relations
Languages : en
Pages : 246
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Book Description
