Marketing Management For Non-Marketing Managers PDF Download
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Author: Heather Fitzpatrick
Publisher: John Wiley & Sons
ISBN: 1937352676
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
Although marketing-related expenses are a significant portion of most organizations’ budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns. You’ll learn: Why market leaders achieve significantly greater returns on their marketing than others within their market. The 3 main reasons most marketing plans fail to live up to their potential, and the steps you must take to avoid these pitfalls. How to evaluate your marketing investment’s likely ROI before you invest the money. When and how to assess the financial returns of your marketing efforts. How well your own organization is performing in the management of its marketing investments. The book includes: Case studies from companies of various sizes and in a cross-section of industries, including not-for-profits 4 tests to use prior to the approval of a marketing budget A marketing performance evaluation tool to assess and improve your organization’s marketing management
Author: Richard Gay
Publisher: Oxford University Press
ISBN: 0199265852
Category : Business & Economics
Languages : en
Pages : 558
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Book Description
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
Author: Jean-Frédéric Mognetti
Publisher: John Wiley & Sons
ISBN: 0470854502
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
A key concern today for all those involved in business development is how to grow your company not only faster but cheaper (or economically). Organic Growth is a rigorous new concept, grounded in a common sense, two-pronged approach, that is, companies can continue to pursue high-risk, high-reward growth strategies, but they should also be very aware of overlooked or sub-optimized opportunities for growth within their own company. This book is a guide to how to dynamically combine managerial and 'people' skills to unlock a hidden layer of corporate value.
Author: Heather Fitzpatrick
Publisher: John Wiley & Sons
ISBN: 1937352676
Category : Business & Economics
Languages : en
Pages : 352
Get Book Here
Book Description
Although marketing-related expenses are a significant portion of most organizations’ budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns. You’ll learn: Why market leaders achieve significantly greater returns on their marketing than others within their market. The 3 main reasons most marketing plans fail to live up to their potential, and the steps you must take to avoid these pitfalls. How to evaluate your marketing investment’s likely ROI before you invest the money. When and how to assess the financial returns of your marketing efforts. How well your own organization is performing in the management of its marketing investments. The book includes: Case studies from companies of various sizes and in a cross-section of industries, including not-for-profits 4 tests to use prior to the approval of a marketing budget A marketing performance evaluation tool to assess and improve your organization’s marketing management
Author: Verdict Research
Publisher: Kogan Page Publishers
ISBN: 0749441534
Category : Executives
Languages : en
Pages : 189
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Book Description
The performance of high street retailers since 2000 has been largely responsible for keeping the UK out of deep recession and creating a platform for future growth. Who's Who in Retailing is a flagship publication for the sector, listing over 2500 senior executives.
Author: Paul Iles
Publisher: Kogan Page Publishers
ISBN: 1843983532
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
International Human Resource Management is an essential book for all students and HR professionals looking to really understand international HRM. Covering the context of International HRM, HRM and National Culture, HRM in different regions and international HRM policies, this book provides thorough discussion and comprehensive consideration of all elements of international HRM, Full of contributions from experts in specific regions including North America, the Middle East and North Africa, India, Russia and China, this book will provide readers with a thorough understanding of HRM around the world. With crucial coverage of international HRM issues including cross-cultural leadership, business ethics, global talent supply and management as well as performance management of international staff, International Human Resource Management is essential reading for all those working or looking to work in HR around the world, particularly those looking to work in multinational companies. Fully supported by online resources including powerpoint slides, a lecturer guide, additional case studies and a bonus chapter on issues and new directions in International Human Resource Management as well as annotated web links and self-test questions for students.
Author: David Anthony Kraft
Publisher: Boom! Studios
ISBN:
Category : Comics & Graphic Novels
Languages : en
Pages : 31
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Book Description
Part 2 of the classic 1983 single issue adaptation of The Dark Crystal from writer David Anthony Kraft (The Savage She-Hulk) and artists Bret Blevins & Vince Colletta is lovingly restored and presented as part of BOOM! Studios’ Archive Edition line! As Jen and Kira continue to heal the Dark Crystal and save the planet Thra, new perils and surprises await them on their unforgettable journey.
Author:
Publisher: The Retail Directory
ISBN: 9780707970868
Category : Retail trade
Languages : en
Pages : 690
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Book Description
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Publisher:
ISBN:
Category : Institutional investments
Languages : en
Pages : 2794
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Book Description
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
ISBN: 1593921365
Category : Contracting out
Languages : en
Pages : 465
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Book Description
Market research guide to the outsourcing and offshoring industry a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables, and an industry glossary. Over 300 one page profiles of Outsourcing Offshoring Industry Firms - includes addresses, phone numbers, executive names.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 176
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Book Description
