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Author: Bob Dickinson
Publisher: Wiley
ISBN: 9780471749189
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.
Author: Bob Dickinson
Publisher: Wiley
ISBN: 9780471749189
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.
Author: Marc Mancini
Publisher: Cengage Learning
ISBN:
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
This comprehensive new guide, written in conjunction with the Cruise Lines International Association (CLIA), explains cruising in detail, the fastest growing segment of the travel industry. Chapters cover everything from who cruises and why to how to successfully market and sell cruises to the public. Detailed information is provided on cruise history, ship types, the cruise experience, where to cruise, how the industry operates, and promotional materials. The variety of activities -- including Internet activities -- found throughout reinforces concepts through practical application of learned material. Information on how to obtain Cruise Lines International Association certification is included.
Author: Ross Dowling
Publisher: CABI
ISBN: 1780646089
Category : Business & Economics
Languages : en
Pages : 623
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Book Description
Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals. A valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.
Author: Ross A. Klein
Publisher: New Society Pub
ISBN: 9780865714625
Category : Travel
Languages : en
Pages : 200
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Book Description
Explores problems in the cruise industry.
Author: Bob Dickinson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
An insider's view of how the cruising business operates "Selling the Sea" offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated "Second Edition" features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship. Bob Dickinson (Miami, FL) is President and CEO of Carnival Cruise Lines and a member of the Board of Directors of the parent company Carnival Corporation. Andy Vladimir (Coconut Grove, FL) is a well-known business and travel writer, a member of the Editorial Board of the FIU Hospitality Review, and contributing editor of Quest magazine.
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Publisher:
ISBN:
Category : Cruise ships
Languages : en
Pages : 160
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Book Description
Author: Ross A. Klein
Publisher: Canadian Centre Policy Alternatives
ISBN: 0886274184
Category : Cruise lines
Languages : en
Pages : 24
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Book Description
Introduction: BC and the Cru ... ; Avoiding Divide and Conquer: ... ; BC's Strong Bargaining Position; Taxation of the Industry; Environmental Protectio; Maximizing BC's Share of Cru ... ; Rethinking Cruise Tourism; Recommendations; Note.
Author:
Publisher:
ISBN:
Category : Cruise lines
Languages : en
Pages : 160
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Book Description
Author: Michael Vogel
Publisher: CABI
ISBN: 1845938453
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.
Author:
Publisher:
ISBN:
Category : Cruise lines
Languages : en
Pages : 76
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Book Description
