Crowdfunding as a Financing Tool for NGO Projects. An Analysis of Motivational Factors for Contribution PDF Download
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Author: Katharina Hauck
Publisher: GRIN Verlag
ISBN: 366826676X
Category : Business & Economics
Languages : en
Pages : 49
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Book Description
Bachelor Thesis from the year 2015 in the subject Business economics - Investment and Finance, grade: 1,7, University of Applied Sciences Bielefeld (Wirtschaft und Gesundheit), language: English, abstract: Crowdfunding platforms give space to private persons and organizations to publish their projects online and ask for financial support. These projects can be either for profit or non-profit. Although data can, once put online, go viral in no time and become known to many people, there is still much effort needed to create an outstanding project which provides added value to the donor and is thus worth supporting and sharing. By far not every crowdfunding project is successful, and many fundraisers do not yet have the know-how to reach enough funders for their projects. Others even neglect to engage in crowdfunding in the first place, as new possibilities always come along with confusion and insecurity. The central aim of this thesis is therefore to examine how web-based crowdfunding projects must be designed and presented in order to satisfy prospective donors’ needs. The main focus lays on the initiation of the funding process. Prospects shall be convinced to become contributors to a crowdfunding campaign in a sustainable, long-term oriented manner. In order to come to the right conclusions, it is necessary to analyze both the fundraisers’ and the funders’ point of view. First of all, it needs to be clarified how crowdfunding works and what possibilities there are for German fundraisers to realize their campaigns in the most satisfactory manner. Several donation-based crowdfunding platforms in Germany offer different tools and features for their users, being both fundraisers and funders. Furthermore, it will be defined who must be addressed by crowdfunding campaigns and whether these people differ from regular offline donors. To become more specific, the German donors and their preferences in giving will be investigated, concerning both offline and online fundraising. For a more profound analysis of the donors’ insights, one has to go back to the very roots of charity and philanthropy: What motivates people to donate to charity? Both the funders’ characteristics and the fundraisers’ possibilities will be brought together when elaborating the incentives to contribute to a crowdfunding campaign. The design and content of the project page as well as the features of the crowdfunding platform should match the basic motives for becoming a donor. Some of the features already being offered by the platforms fulfill this precondition. In addition, there is potential for new tools making a contribution more probable and assuring long-term relationships to donors.
Author: Katharina Hauck
Publisher: GRIN Verlag
ISBN: 366826676X
Category : Business & Economics
Languages : en
Pages : 49
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Book Description
Bachelor Thesis from the year 2015 in the subject Business economics - Investment and Finance, grade: 1,7, University of Applied Sciences Bielefeld (Wirtschaft und Gesundheit), language: English, abstract: Crowdfunding platforms give space to private persons and organizations to publish their projects online and ask for financial support. These projects can be either for profit or non-profit. Although data can, once put online, go viral in no time and become known to many people, there is still much effort needed to create an outstanding project which provides added value to the donor and is thus worth supporting and sharing. By far not every crowdfunding project is successful, and many fundraisers do not yet have the know-how to reach enough funders for their projects. Others even neglect to engage in crowdfunding in the first place, as new possibilities always come along with confusion and insecurity. The central aim of this thesis is therefore to examine how web-based crowdfunding projects must be designed and presented in order to satisfy prospective donors’ needs. The main focus lays on the initiation of the funding process. Prospects shall be convinced to become contributors to a crowdfunding campaign in a sustainable, long-term oriented manner. In order to come to the right conclusions, it is necessary to analyze both the fundraisers’ and the funders’ point of view. First of all, it needs to be clarified how crowdfunding works and what possibilities there are for German fundraisers to realize their campaigns in the most satisfactory manner. Several donation-based crowdfunding platforms in Germany offer different tools and features for their users, being both fundraisers and funders. Furthermore, it will be defined who must be addressed by crowdfunding campaigns and whether these people differ from regular offline donors. To become more specific, the German donors and their preferences in giving will be investigated, concerning both offline and online fundraising. For a more profound analysis of the donors’ insights, one has to go back to the very roots of charity and philanthropy: What motivates people to donate to charity? Both the funders’ characteristics and the fundraisers’ possibilities will be brought together when elaborating the incentives to contribute to a crowdfunding campaign. The design and content of the project page as well as the features of the crowdfunding platform should match the basic motives for becoming a donor. Some of the features already being offered by the platforms fulfill this precondition. In addition, there is potential for new tools making a contribution more probable and assuring long-term relationships to donors.
Author:
Publisher: GRIN Verlag
ISBN: 3668744416
Category : Business & Economics
Languages : en
Pages : 88
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Book Description
Bachelor Thesis from the year 2018 in the subject Business economics - Investment and Finance, grade: 1,0, Northumbria University, language: English, abstract: Over the past ten years crowdfunding has emerged as an alternative investment form and a new way to raise funds. Project funders increasingly try to raise funds from a crowd through the internet. Therefore, the “crowd”, also referred to as “backers” play the key role in a successful funding process. The literature on crowdfunding examines the different crowdfunding types and their benefits for backers. The literature on the German culture and crowdfunding in Germany will be presented. Using a questionnaire, this study aims to identify benefits which motivate people living in Germany to invest in a particular crowdfunding type. Subsequently, the study evaluates the four main crowdfunding types and which motivate potential backers most to invest into crowdfunding based on the benefits they are offering. All participants of the questionnaire are German residents. The analysis of the questionnaire’s collected quantitative data reveals that the benefits people receive from the participation in rewards-based crowd-funding, such as receiving a final product before the official product launch and actively participating in the realisation of a crowdfunding project have a huge motivational impact on people to invest in crowdfunding. Moreover, the analysis from the gathered data showed that not receiving any benefits from participation in donation-based crowdfunding mostly discouraged the participants in this study. Thus, people living in Germany mostly expect benefits for investing their money. Moreover, the motivations vary within different age groups. This study identifies limitations that occur using the chosen sampling method and closes with recommendations for further research.
Author: Florian Danmayr
Publisher: Springer Science & Business Media
ISBN: 3658045590
Category : Business & Economics
Languages : en
Pages : 129
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Book Description
Currently, a new potential paragon of fundraising and financing, in particular crowd funding (CF) attracts a lot of attention. Basically, CF is an open call for capital, mainly via the internet, where the desired campaign can be evaluated and financially supported by a large group of individuals, the crowd. The matchmaking process between campaign creators and potential investors is mainly established by a standardized CF platform (CFP). Scientific discourse on CF is still nascent, since existing studies and papers focus on the potential of CF and its basic principles. Florian Danmayr addresses crowd funding platforms as object of his analysis and contributes to the body of literature by enhancing knowledge on the composition of the CFP market.
Author: I. M.
Publisher: GRIN Verlag
ISBN: 3656855080
Category : Business & Economics
Languages : en
Pages : 104
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Book Description
Master's Thesis from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 5.00/5, , language: English, abstract: Structured Abstract (Purpose) This thesis aims to take stock and systemize existing knowledge on crowdfunding while providing overview of the industry, its regulatory environment and advancing the insight into the role of crowdfunding in the startup lifecycle. (Design/metodology/approach) It is adopting an exploratory and phenomenon-based approach which is deemed appropriate when investigating rather new phenomena. Furthermore, the work combines survey and interview methodologies to assess the opinion and real-world behavior of different stakeholders in crowdfunding marketplace and identify gaps requiring further academic consideration. (Theoretical Perspective) Grounded in limited theories surrounding crowdfunding as well as adjacent fields such as early stage, informal and angel investment. (Metodology) Empirical data was gathered using multiple interactive web-based questionnaires distributed to different stakeholders and “informed general public” mainly through the social networks (Linkedin, Facebook and Twitter) and direct solicitation of entrepreneurial associations, networks and online communities. The study relies on both qualitative and quantitative analysis in attempt to find data patterns useful in future research and establish some managerial and policymaker recommendations based on limited evidence collected. (Originality and practical implications) The work adds value to this field through a 3-fold contribution: Taking a look at crowdfunding through the prism of SWOT analysis of the practice itself and Porter’s 5 forces analysis of crowdfunding platforms industry. Providing evidence in favor of implementing various degrees of regulation based on different crowdfunding categories, using the Italian case of equity-based crowdfunding regulation as a model. Finally, it yields some interesting findings on relevance of crowdfunding in the venture startup while pointing out key motivators which make entrepreneurs consider this fundraising option. In addition, related policymaker/managerial implications are exposed and academic literature updated with reference to contemporary developments in this dynamic field. Keywords: crowdfunding, industry overview, regulation, role, dynamics Paper type: MSc thesis
Author: Rachel C. Fernandes
Publisher:
ISBN:
Category :
Languages : en
Pages : 24
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Book Description
There are many factors that contribute to the success of a project on crowdfunding sites, such as Kickstarter. These include, but are not limited to, the specified project goal of funding, the success of similar projects, the funder incentives, the amount and type of information given on project webpage, the credentials and trustworthiness of project creators. Every successful project on Kickstarter has a project video, which introduces the product. This thesis analyzed four attributes of the project video to determine the success of the project, i.e. whether or not the project received the requested funding. These attributes included the trustworthiness of creators, level of demo of product, finish of product and amount of excitement engendered by video. A survey of undergraduate students was conducted, in which participants were asked to rank each of these attributes for videos of both successful and unsuccessful projects. The results are discussed.
Author: Negrão, Carla Sofia Vicente
Publisher: IGI Global
ISBN: 1799832287
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
An emerging area of study in today’s society is the increasing number of crowdfunding platforms across the world. Crowdfunding plays an integral role in global economic development as they are continuing to multiply throughout various professional disciplines. Empirical research is needed that covers the recent growth of crowdfunding projects and assists researchers and experts in providing knowledge on the economic impact of this trend. Multidisciplinary Approaches to Crowdfunding Platforms is a pivotal reference source that provides vital research on the emerging programs of crowdfunding in the global digital economy and its numerous applications in professional industries. While highlighting topics such as digital entrepreneurship, business intelligence, and e-commerce, this publication explores the latest findings as well as the risks and limitations of crowdfunding. This book is ideally designed for researchers, managers, practitioners, economists, academicians, instructors, sociologists, developers, consultants, policymakers, and students seeking developing research on crowdfunding platforms and the latest trends in various disciplines.
Author: Douglas Cumming
Publisher: Springer
ISBN: 3319661191
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
This book focuses on various types of crowdfunding and the lessons learned from academic research. Crowdfunding, a new and important source of financing for entrepreneurs, fills a funding gap that was traditionally difficult to close. Chapters from expert contributors define and carefully evaluate the various market segments: donation-based and reward-based crowdfunding, crowdinvesting and crowdlending. They further provide an assessment of startups, market structure, as well as backers and investors for each segment. Attention is given to the theoretical and empirical findings from the recent economics and finance literature. Furthermore, the authors evaluate relevant regulatory efforts in several jurisdictions. This book will appeal to finance, entrepreneurship and legal scholars as well as entrepreneurs and platform operators.
Author: Umar A. Oseni
Publisher: Routledge
ISBN: 1351025562
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Featuring high-level analysis of Islamic law, this book examines fintech in Islamic finance from both theoretical and empirical perspectives. Whilst building on existing approaches, it also discusses the current application of fintech in promoting financial inclusion through innovative solutions in Muslim-majority countries, identifying future directions for policy-makers. With original chapters written by prominent academics, senior lawyers and practitioners in the global Islamic finance industry, this book serves as the first standalone pioneering reference work on fintech in Islamic finance. It also, for the first time, examines the position of Islamic law on cryptocurrencies, such as bitcoin. Besides the conceptual analysis of the Sharīʿah and legal aspects of fintech in Islamic finance, this book provides relevant case studies showing current and potential developments in the application of fintech in various sectors ranging from crowdfunding and smart contracts, to Online Dispute Resolution, Investment Account Platform and identity verification in the KYC process. Setting the agenda for researchers in the field, Fintech in Islamic Finance will be useful to students and scholars of Islamic finance and financial technology.
Author: Dennis Brüntje
Publisher: Springer
ISBN: 3319180177
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
Crowdfunding is becoming an increasingly popular method to finance projects of every kind and scale. This contributed volume is one of the earliest books presenting scientific and research-based perspectives of crowdfunding, its development, and future. The European Crowdfunding Network (ECN) and its scientific work group, together with FGF e.V., invited both researchers and practitioners to contribute to this first state-of-the-art edited volume on crowdfunding in Europe. This book contributes to a better comprehension of crowdfunding, encourages further fundamental research and contributes to a systematization of this new field of research. The book also features expert contributions by practitioners to enhance and complement the scientific perspective. This book can be used as a guideline and shall advance classification in an emerging research field.
Author: Liam Collins
Publisher:
ISBN: 9781848751415
Category : Crowd funding
Languages : en
Pages : 34
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Book Description
