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Author: Huatong Sun
Publisher: Oxford University Press
ISBN: 019990815X
Category : Psychology
Languages : en
Pages : 343
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Book Description
This book explores how to create culture-sensitive technology for local users in an increasingly globalized world with rising participatory culture. Illustrated with a cross-cultural study of mobile messaging use, Sun presents an innovative framework integrating action and meaning through a dialogical, cyclical design process to create usable and meaningful technology.
Author: Huatong Sun
Publisher: OUP USA
ISBN: 0199744769
Category : Medical
Languages : en
Pages : 343
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Book Description
This book explores how to create culture-sensitive technology for local users in an increasingly globalized world with rising participatory culture. Illustrated with a cross-cultural study of mobile messaging use, Sun presents an innovative framework integrating action and meaning through a dialogical, cyclical design process to create usable and meaningful technology.
Author: Huatong Sun
Publisher: Oxford University Press
ISBN: 019990815X
Category : Psychology
Languages : en
Pages : 343
Get Book
Book Description
This book explores how to create culture-sensitive technology for local users in an increasingly globalized world with rising participatory culture. Illustrated with a cross-cultural study of mobile messaging use, Sun presents an innovative framework integrating action and meaning through a dialogical, cyclical design process to create usable and meaningful technology.
Author: Tafazoli, Dara
Publisher: IGI Global
ISBN: 1522554645
Category : Education
Languages : en
Pages : 403
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Book Description
The ability to effectively communicate with individuals from different linguistic and cultural backgrounds is an invaluable asset. Learning a second language proves useful as students navigate the culturally diverse world; however, studying a second language can be difficult for learners who are not immersed in the real and natural environment of the foreign language. Also, changes in education and advancements in information and communication technologies pose a number of challenges for implementing and maintaining sound practices within technology-enhanced language learning (TELL). Cross-Cultural Perspectives on Technology-Enhanced Language Learning provides information on educational technologies that enable language learners to have access to authentic and useful language resources. Readers will explore themes such as language pedagogy, how specific and universal cultural contexts influence audio-visual media used in technology-enhanced language learning (TELL), and the use of English video games to promote foreign language learning. This book is a valuable resource for academicians, education practitioners, advanced-level students, and school administrators seeking to improve language learning through technology-based resources.
Author: Pei-Luen Patrick Rau
Publisher: CRC Press
ISBN: 1439838747
Category : Computers
Languages : en
Pages : 263
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Book Description
With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder their market penetration, sales, and use. Based on research and practice, Cross-Cultural Design for IT Products and Services provides a resource for human factors engineers, designers, and marketing professionals who define and develop IT products and services for the global market. With its extensive review of cross-cultural theory and cross-cultural design literature, it is also a resource for those who are interested in research on cross-cultural design. The book presents an overview of the dimensions of culture that have implications for human information processing and affective response. It examines a set of user interface design guidelines grouped into five areas: language, use of color, icons and images, navigation, and information architecture. Also, it addresses physical ergonomics and anthropometry issues. The text translates theory and guidelines into a practical methodology and discusses how to integrate methods of cross-cultural design into a standard engineering process for product development. The authors review and reappraise theories, models, principles, and techniques for design of IT products and services that will be marketed globally. They provide guidelines for user interface design across North American, Asian, and other cultures. Applying the guidelines within the methodological framework provided will enhance the usability and effectiveness of the IT product or service, and contribute to greater user satisfaction, increased productivity, higher sales, and lower product support costs.
Author: Henry Steiner
Publisher: Hong Kong University Press
ISBN: 9780500974230
Category : Arts graphiques
Languages : en
Pages : 229
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Book Description
Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, packages, books, magazines, posters and signage to currency, postage stamps and environmental graphics. Among clients represented are banks, print media, software companies, airlines, governments and manufacturing firms.This anthology is introduced by Henry Steiner's stimulating essay "Spam Sushi and Chameleons", which articulates the issues and provides conceptual ideas for succeeding in the global marketplace. In the pages that follow, the work of such outstanding professionals as Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann and Henry Wolf is illustrated and discussed. This unique volume also includes much practical information, a contributors' directory, an extensive bibliography and a thorough index. Cross-Cultural Design will be welcomed as both a thought-provoking exploration of international design and an invaluable reference source for designers, advertising agencies, marketing professionals, business corporations, scholars and students.
Author: Huatong Sun
Publisher: Oxford University Press, USA
ISBN: 0190845589
Category : Psychology
Languages : en
Pages : 289
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Book Description
Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun, author of Cross-Cultural Technology Design, presents theory, method, and case studies to uncover the global interconnectedness of social media design and reorient universal design standards. Centering on the dynamics between structure and agency, Sun draws on practice theories and transnational fieldwork and articulates a critical design approach. The "CLUE2 (CLUE squared)" framework extends from situated activity to social practice, and connects macro institutions with micro interactions to redress asymmetrical relations in everyday life. Why were Japanese users not crazed about Facebook? Would Twitter have had been more successful than its copycat Weibo in China if not banned? How did mobilities and value propositions play out in the competition of WhatsApp, WeChat, LINE, and KakaoTalk for global growth? Illustrating the cultural entanglement with a relational view of design, Sun provides three provocative accounts of cross-cultural social media design and use. Concepts such as affordance, genre, and uptake are demonstrated as design tools to bind the material with the discursive and leap from the critical to the generative for culturally sustaining design. Sun calls to reshape the crossroads into a design square where differences are nourished as design resources, where diverse discourses interact for innovation, and where alternative design epistemes thrive from the local. This timely book will appeal to researchers, students, and practitioners who design across disciplines, paradigms, and boundaries to bridge differences in this increasingly globalized world.
Author: Ronnie Lipton
Publisher: HOW Books
ISBN:
Category : Art
Languages : en
Pages : 200
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Book Description
Designing Across Cultures shows designers how to create effective advertisements and designs for other ethnic groups by understanding which symbols, images, colors and typography they find most appealing--and which they don't. Freelancers and graphic design agencies alike will find this book invaluable. It features examples, case studies, before & after comparisons and the dos and don'ts of designing for other cultures. Also included are interviews with heads from some of the leading agencies, providing even more great advice for designers.
Author: Lisa Scharoun
Publisher: Global Health Humanities
ISBN: 9781789383089
Category : Aging
Languages : en
Pages : 0
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Book Description
This book examines some of the challenges associated with ageing in multi-cultural societies. We explore some of the major issues facing society in the area of 'healthy ageing' and propose a method of working with cross-disciplinary groups of health practitioners, designers, architects and cultural practitioners. Through case-studies of a series of workshops run in China and Singapore with Australian, Chinese and Singaporean students, we review the benefits of this approach and provide a framework for engaging designers, planners and health professionals in the process of creating new design solutions for the growing global ageing population.
Author: P.L.Patrick Rau
Publisher: Springer
ISBN: 3319209078
Category : Computers
Languages : en
Pages : 429
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Book Description
The two LNCS volume set 9180-9181 constitutes the refereed proceedings of the 7th International Conference on Cross-Cultural Design, CCD 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, in Los Angeles, CA, USA in August 2015, jointly with 15 other thematically similar conferences. The total of 1462 papers and 246 posters presented at the HCII 2015 conferences were carefully reviewed and selected from 4843 submissions. These papers of the two volume set address as follows: LNCS 9180, Cross-Cultural Design: Methods, Practice and Impact (Part I), addressing the following major topics: cross-cultural product design, cross-cultural design methods and case studies, design, innovation, social development and sustainability and LNCS 9181, Cross-Cultural Design: Applications in Mobile Interaction, Education, Health, Transport and Cultural Heritage (Part II), addressing the following major topics: cultural aspects of social media and mobile services, culture for transport and travel, culture for design and design for culture and culture for health, learning and games.
Author: Pei-Luen Patrick Rau
Publisher: Springer
ISBN: 3030225771
Category : Computers
Languages : en
Pages : 605
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Book Description
This two-volume set LNCS 11576 and 11577 constitutes the thoroughly refereed proceedings of the 11th International Conference on Cross-Cultural Design, CCD 2019, which was held as part of the 21st HCI International Conference, HCII 2019, in Orlando, FL, USA, in July 2019. The total of 1275 papers and 209 posters included in the 35 HCII 2019 proceedings volumes were carefully reviewed and selected from 5029 submissions. CCD 2019 includes a total of 80 papers; they were organized in topical sections named: Part I, Methods, Tools and User Experience: Cross-cultural design methods and tools; culture-based design; cross-cultural user experience; cultural differences, usability and design; aesthetics and mindfulness. Part II, Culture and Society: Cultural products; experiences and creativity; design for social change and development; cross-cultural product and service design; intercultural learning.
