Critically Review the 15 C's in the Context of the Marketing of an International Tourist Destination PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Critically Review the 15 C's in the Context of the Marketing of an International Tourist Destination PDF full book. Access full book title Critically Review the 15 C's in the Context of the Marketing of an International Tourist Destination by Dilara Torun. Download full books in PDF and EPUB format.
Author: Dilara Torun
Publisher: GRIN Verlag
ISBN: 3656076634
Category : Business & Economics
Languages : en
Pages : 33
Get Book Here
Book Description
Essay from the year 2011 in the subject Tourism, grade: Merit, Bournemouth University, language: English, abstract: Strategic tourism marketing analyses future issues and challenges on the tourism market. The objective of this analysis is to define innovative marketing strategies for tourism products in order to be successful on the market. A tourist destination is an integrated tourism product which needs well defined marketing strategies. Only a continuous analysis, definition and implementation of strategies help tourist destinations to gain a competitive advantage. Popular destinations for tourist holidays are islands. Trivago (2009), a tourism website, has launched a ranking of the "10 most popular islands of Europe". Seven of the ten islands are Spanish: Mallorca, Gran Canaria, Tenerife, Ibiza, Fuerteventura, Menorca and Lanzarote. For this essay the defined international tourist destination will be Lanzarote. This island is famous for its unique volcanic landscape and its biosphere reserve. Personally, Lanzarote is my favourite travel destinations due to family reasons. In the context of marketing, the following five of fifteen Cs of the destination Lanzarote will be critically reviewed: Crisis, Customers, Communication, Competition and Commodification. The review of these aspects will show how tourism marketing is applied and which strategies are implemented for Lanzarote to overcome different challenges on the tourism market and stay an attractive and successful tourist destination. (1673 words)
Author: Dilara Torun
Publisher: GRIN Verlag
ISBN: 3656076634
Category : Business & Economics
Languages : en
Pages : 33
Get Book Here
Book Description
Essay from the year 2011 in the subject Tourism, grade: Merit, Bournemouth University, language: English, abstract: Strategic tourism marketing analyses future issues and challenges on the tourism market. The objective of this analysis is to define innovative marketing strategies for tourism products in order to be successful on the market. A tourist destination is an integrated tourism product which needs well defined marketing strategies. Only a continuous analysis, definition and implementation of strategies help tourist destinations to gain a competitive advantage. Popular destinations for tourist holidays are islands. Trivago (2009), a tourism website, has launched a ranking of the "10 most popular islands of Europe". Seven of the ten islands are Spanish: Mallorca, Gran Canaria, Tenerife, Ibiza, Fuerteventura, Menorca and Lanzarote. For this essay the defined international tourist destination will be Lanzarote. This island is famous for its unique volcanic landscape and its biosphere reserve. Personally, Lanzarote is my favourite travel destinations due to family reasons. In the context of marketing, the following five of fifteen Cs of the destination Lanzarote will be critically reviewed: Crisis, Customers, Communication, Competition and Commodification. The review of these aspects will show how tourism marketing is applied and which strategies are implemented for Lanzarote to overcome different challenges on the tourism market and stay an attractive and successful tourist destination. (1673 words)
Author: Dilara Torun
Publisher: GRIN Verlag
ISBN: 3656076790
Category : Travel
Languages : en
Pages : 18
Get Book Here
Book Description
Essay from the year 2011 in the subject Tourism - Miscellaneous, grade: Merit, Bournemouth University, language: English, abstract: Strategic tourism marketing analyses future issues and challenges on the tourism market. The objective of this analysis is to define innovative marketing strategies for tourism products in order to be successful on the market. A tourist destination is an integrated tourism product which needs well defined marketing strategies. Only a continuous analysis, definition and implementation of strategies help tourist destinations to gain a competitive advantage. Popular destinations for tourist holidays are islands. Trivago (2009), a tourism website, has launched a ranking of the “10 most popular islands of Europe“. Seven of the ten islands are Spanish: Mallorca, Gran Canaria, Tenerife, Ibiza, Fuerteventura, Menorca and Lanzarote. For this essay the defined international tourist destination will be Lanzarote. This island is famous for its unique volcanic landscape and its biosphere reserve. Personally, Lanzarote is my favourite travel destinations due to family reasons. In the context of marketing, the following five of fifteen Cs of the destination Lanzarote will be critically reviewed: Crisis, Customers, Communication, Competition and Commodification. The review of these aspects will show how tourism marketing is applied and which strategies are implemented for Lanzarote to overcome different challenges on the tourism market and stay an attractive and successful tourist destination. (1673 words)
Author: Ribeiro de Almeida, Cláudia
Publisher: IGI Global
ISBN: 1799822265
Category : Business & Economics
Languages : en
Pages : 447
Get Book Here
Book Description
In recent years, the increasing number of tourists traveling to specific urban and resort destinations has caused challenges for the effective management of tourism in these areas, with a resulting negative impact on towns, cities, and host communities. Such issues have included placing undue pressure on infrastructure; destruction of the physical, economic, and socio-cultural environment; and affecting the quality of residents’ daily lives by impacting their mobility and, in some cases, the price and rent of resident accommodation, goods, and services. To achieve a certain level of balance between the interests of local residents and visitors, new regulatory measures and legislation in high tourism areas must be discussed. TheHandbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism is a collection of innovative research on best practices and legislation solutions for the management of tourism destinations suffering from overtourism, tourismophobia, or antitourism movement issues. While highlighting topics including overcrowding, social displacement, and tourism management, this book is ideally designed for local government officials, policymakers, lawmakers, researchers, entrepreneurs, industry professionals, travel agencies, hotels, academicians, and students seeking current innovative empirical research on destination-management practices and application techniques.
Author: Sylvine Pickel-Chevalier
Publisher: Cambridge Scholars Publishing
ISBN: 1527507343
Category : Business & Economics
Languages : en
Pages : 200
Get Book Here
Book Description
This work offers a cross-analysis of the development of tourism in Bali, combining international and intercultural (from Indonesian, French, Australian and English researchers), transdisciplinary and inter-generational research. It questions the capacity of tourism, to be a vector of sustainable development, by analyzing its various social, economic and environmental effects within Balinese society. As such, it represents not only a great research tool, but a fantastic teaching aid. Each chapter comes with its own bibliography, and thus acts as a standalone case study, while making a contribution to the overall thrust of the book.
Author: Umberto Martini
Publisher:
ISBN: 9783039288748
Category : Economic growth, development, planning
Languages : en
Pages : 260
Get Book Here
Book Description
The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
Author: Kate Johnson
Publisher: CRC Press
ISBN: 100079184X
Category : Science
Languages : en
Pages : 273
Get Book Here
Book Description
Throughout the world there is evidence of mounting interest in marine resources and new maritime industries to create jobs, economic growth and to help in the provision of energy and food security. Expanding populations, insecurity of traditional sources of supply and the effects of climate change add urgency to a perceived need to address and overcome the serious challenges of working in the maritime environment. Four promising areas of activity for ‘Blue Growth’ have been identified at European Union policy level including Aquaculture; Renewable Energy (offshore wind, wave and tide); Seabed Mining; and Blue Biotechnology. Work has started to raise the technological and investment readiness levels (TRLs and IRLs) of these prospective industries drawing on the experience of established maritime industries such as Offshore Oil and Gas; Shipping; Fisheries and Tourism. An accord has to be struck between policy makers and regulators on the one hand, anxious to direct research and business incentives in effective and efficient directions, and developers, investors and businesses on the other, anxious to reduce the risks of such potentially profitable but innovative investments.The EU H2020 MARIBE (Marine Investment for the Blue Economy) funded project was designed to identify the key technical and non-technical challenges facing maritime industries and to place them into the social and economic context of the coastal and ocean economy. MARIBE went on to examine with companies, real projects for the combination of marine industry sectors into multi-use platforms (MUPs). The purpose of this book is to publish the detailed analysis of each prospective and established maritime business sector. Sector experts working to a common template explain what these industries are, how they work, their prospects to create wealth and employment, and where they currently stand in terms of innovation, trends and their lifecycle. The book goes on to describe progress with the changing regulatory and planning regimes in the European Sea Basins including the Caribbean where there are significant European interests. The book includes:• Experienced chapter authors from a truly multidisciplinary team of sector specialisms• First extensive study to compare and contrast traditional Blue Economy with Blue Growth• Complementary to EU and National policies for multi-use of maritime space
Author: Stefan Gössling
Publisher: Routledge
ISBN: 113423418X
Category : Science
Languages : en
Pages : 350
Get Book Here
Book Description
This fascinating book is the first comprehensive analysis of the economic, social and political interrelationships between tourism and global environmental change: one of the most significant issues facing humankind today. Its contributors argue that the impacts of these changes are potentially extremely serious both for the tourism industry, and for the communities dependent upon it. Integrating knowledge from the social and physical sciences, this significant book explores they key issues surrounding global environmental change, as well as government and industry willingness to meet the challenges posed by it. Divided into four main sections, it investigates: the tourism and global environmental change relationship in specific environments global issues related to environmental change differing perceptions of global environmental change held by tourists and the tourist industry. Comprehensive in scope, topical and integrative, this key text is essential reading for students, scholars and researchers in all aspects of tourism, geography and environmental studies.
Author: Sue Beeton
Publisher: Channel View Publications
ISBN: 9781845410148
Category : Business & Economics
Languages : en
Pages : 284
Get Book Here
Book Description
Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however, it carries with it unique problems. This book explores the downside of the phenomenon.
Author: Stefan Gössling
Publisher: Channel View Publications
ISBN: 1845414993
Category : Business & Economics
Languages : en
Pages : 210
Get Book Here
Book Description
This book provides a systematic and comprehensive guide to the current state of knowledge on tourism and water. It is the first book to thoroughly examine the interrelationships of tourism and water use based on global, regional and business perspectives. Its assessment of tourism's global impact along with its overviews of sectoral and management approaches will provide a benchmark by which the water sustainability of tourism will be measured for years to come. In making a clear case for greater awareness and enhanced water management in the tourism sector, it is hoped that the book will contribute to the wise and sustainable use of this critical resource. The book is interdisciplinary in coverage and international in scope. It is designed as essential reading for not only students of tourism but also practitioners.
Author: R. Govers
Publisher: Springer
ISBN: 0230247024
Category : Business & Economics
Languages : en
Pages : 429
Get Book Here
Book Description
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
