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Author: Virginia Nightingale
Publisher: Open University Press
ISBN:
Category : Social Science
Languages : en
Pages : 328
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Book Description
· What next for audience research in the 21st century?
Author: Virginia Nightingale
Publisher: Open University Press
ISBN:
Category : Social Science
Languages : en
Pages : 328
Get Book Here
Book Description
· What next for audience research in the 21st century?
Author: Carter, Cynthia
Publisher: McGraw-Hill Education (UK)
ISBN: 033521097X
Category : Social Science
Languages : en
Pages : 385
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Book Description
How is gender constructed in the media? To what extent do portrayals of gender influence everyday perceptions of ourselves and our actions? In what ways do the media reinforce and sometimes challenge gender inequalities? Critical Readings: Media and Gender provides a lively and engaging introduction to the field of media and gender research, drawing from a wide range of important international scholarship. A variety of conceptual and methodological approaches is used to explore subjects such as: entertainment; news; grassroots communication; new media texts; institutions; audiences. Topics include: Gender identity and television talk shows Historical portrayals of women in advertising The sexualization of the popular press The representation of lesbians on television The cult of femininity in women's magazines Images of African American women and Latinas in Hollywood cinema Sexual violence in the media Women in popular music Pornography and masculine power Women's relationship to the Internet. This book is ideal for undergraduate courses in cultural and media studies, gender studies, the sociology of the media, mass communication, journalism, communication studies and politics.
Author: Rowe, David
Publisher: McGraw-Hill Education (UK)
ISBN: 033521150X
Category : Sports & Recreation
Languages : en
Pages : 386
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Book Description
Critical Readings: Sport, Culture and the Media contains a broad range of essays on the relationships between sport, culture and the media. Featuring a mixture of classic works and recent texts, the Reader provides students, lecturers and researchers with an essential core of readings on the topic. The readings examine media and sport in Europe, North and South America, Australia, Asia and Africa and explore topics such as: Sport as entertainment: the role of mass communications The manufacture of sports news for the daily press The televised sports manhood formula Women, sport and globalization Sport on the information superhighway Advertising sportswear to black audiences Mega-events and media culture: sport and the Olympics Designed to complement the key textbook in the area, Sport, Culture and Media, this collection of critical readings can also be used independently, ideally in undergraduate and postgraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender. Essays by: John Amis, David L. Andrews, Ketra L. Armstrong, Frank B. Ashley, Joan Chandler, George B. Cunningham, Michele Dunbar, Laurel Davis, John Goldlust, Darnell Hunt, Kyle W. Kusz, James F. Larson, Geoffrey Lawrence, Mark D. Lowes, David McGimpsey, Jim McKay, Miquel de Moragas Sp?, Michael A. Messner, Toby Miller, Robert E. Rinehart, Nancy K. Rivenburgh, David Rowe, Maurice Roche, Michael Sagas, Michael Silk, Trevor Slack, Deborah Stevenson, Brian Stoddart, Lawrence A. Wenner, Brian J. Wrigley
Author: John L. Sullivan
Publisher: SAGE Publications
ISBN: 1506397387
Category : Language Arts & Disciplines
Languages : en
Pages : 290
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Book Description
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Author: Virginia Nightingale
Publisher:
ISBN: 9780335226665
Category :
Languages : en
Pages : 316
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Book Description
How have audiences become fragmented in the search for ratings? What next for audience research in the 21st century? The study of 'audience' is a central concept in both media and cultural studies. This book brings together some of the important developments in the history of audience and media studies and the research which has shaped the field.
Author: Virginia Nightingale
Publisher: John Wiley & Sons
ISBN: 111872139X
Category : Social Science
Languages : en
Pages : 562
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Book Description
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
Author: Karen Ross
Publisher: McGraw-Hill Education (UK)
ISBN: 0335227635
Category : Social Science
Languages : en
Pages : 208
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Book Description
“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
Author: Robert McParland
Publisher: Lexington Books
ISBN: 0739190520
Category : Literary Criticism
Languages : en
Pages : 239
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Book Description
Mark Twain has been one of the most popular American writers since 1868. This book shifts the focus of Twain studies from the writer to the reader. This study of Twain’s readership and lecture audiences makes use of statistics, literary biography, twentieth-century newspapers, memoirs, diaries, travel journals, letters, literature, interviews, and reading circle reports. The book allows the audience of Mark Twain to speak for themselves in defining their relationship to his work. Twain collected letters from his readers but there are also many other sources of which critics should be aware. The voices of these readers present their views, their likes—and sometimes dislikes, their emotional reactions and identification, and their deep attachment and love for Twain’s characters, stories, themes, and sensibilities. Bringing together contemporary reactions to Twain and his works and those of later audiences, this book paints a portrait of the American people and of American society and culture. While the book is about Mark Twain, or Samuel Clemens, it presents a larger cultural study of twentieth-century America and the early years of the twentieth century. The book includes Twain’s international audience but makes its majorly scholarly contribution in the analysis of Twain’s audience in America. It analyzes the people and their values, their reading habits and cultural views, their everyday experiences in the face of the drastic changes of the emerging nation coping with cataclysmic events, such as the Industrial Revolution and the consequences of the Civil War. This book serves as a model for using the audience of a prominent writer to analyze American history, American culture, and the American psyche. This book examines a historical time and an emerging national consciousness that defined the American identity after the Civil War.
Author: Marie Gillespie
Publisher:
ISBN:
Category : Social Science
Languages : en
Pages : 272
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Book Description
Visit the Understanding Media series microsite. â¬SThis book provides a comprehensive, up-to-date overview of research and debate about media audiences, written by some of the leading scholars in the field. It covers a wide range of media genres, from TV news to soaps and reality shows, as well as addressing broader issues, for example to do with globalisation, the social contexts of media use and the power of the media. This is a state-of-the-art textbook, which provides students with the critical tools they need in order to evaluate existing research, and to undertake their own.⬠David Buckingham, Institute of Education, Londonâ¬SThe book is important for the broad understanding of media audiences it provides, and for the richness of the learning experience available through the activities and reading extracts that guide the student experience. It is an excellent introduction to the history and traditions of audience research.⬠Virginia Nightingale, University of Western Syney, AustraliaThis book offers an engaging and accessible introduction to key debates in audience studies, drawing on a range of historical, contemporary and cross-cultural case studies. The book includes chapters on: different approaches to researching audiences and how they link to policy and political agendas; how media technologies shape our sensory and social experience; how the media address us as media publics and affect democratic processes; what ethnographic approaches tell us about audiences in different parts of the world; how new forms of interactivity and mobility shift the relations of power between media consumers and producers.The authors take students through these and other topics, using readings from key research and providing carefully designed student activities. Case studies range from the sensational experiences of early twentieth-century film audiences to the activities of reality TV viewers, from the audiences for Indian religious epics to Israeli news viewersâ¬" interpretations of news about Palestine.
Author: John Downing
Publisher: SAGE
ISBN: 9780803971974
Category : Language Arts & Disciplines
Languages : en
Pages : 546
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Book Description
'Clearly written, with careful signposting of relevant debates, this reader in the critical tradition is a model of an introductory cultural and media studies text... the writing is accessible, the concepts and arguments are sophisticated, and the tone is one of committed engagement' - Media International Australia
