Persuasive Technology PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Persuasive Technology PDF full book. Access full book title Persuasive Technology by B.J. Fogg. Download full books in PDF and EPUB format.
Author: B.J. Fogg
Publisher: Elsevier
ISBN: 0080479944
Category : Computers
Languages : en
Pages : 311
Get Book Here
Book Description
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.* Filled with key term definitions in persuasive computing*Provides frameworks for understanding this domain*Describes real examples of persuasive technologies
Author: Inken von Borzyskowski
Publisher: Cornell University Press
ISBN: 1501736566
Category : Political Science
Languages : en
Pages : 314
Get Book Here
Book Description
The key to the impact of international election support is credibility; credible elections are less likely to turn violent. So argues Inken von Borzyskowski in The Credibility Challenge, in which she provides an explanation of why and when election support can increase or reduce violence. Von Borzyskowski answers four major questions: Under what circumstances can election support influence election violence? How can election support shape the incentives of domestic actors to engage in or abstain from violence? Does support help reduce violence or increase it? And, which type of support—observation or technical assistance—is better in each instance? The Credibility Challenge pulls broad quantitative evidence and qualitative observations from Guyana, Liberia, Kenya, Sierra Leone, and Bangladesh to respond to these questions. Von Borzyskowski finds that international democracy aid matters for election credibility and violence; outside observers can exacerbate postelection violence if they cast doubt on election credibility; and technical assistance helps build electoral institutions, improves election credibility, and reduces violence. Her results advance research and policy on peacebuilding and democracy promotion in new and surprising ways.
Author: Frank P. Harvey
Publisher: University of Toronto Press
ISBN: 1487511760
Category : Political Science
Languages : en
Pages : 311
Get Book Here
Book Description
When Bashar al-Assad used chemical weapons against his own people in Syria, he clearly crossed President Barack Obama’s "red line." At the time, many argued that the president had to bomb in order to protect America's reputation for toughness, and therefore its credibility, abroad; others countered that concerns regarding reputation were overblown, and that reputations are irrelevant for coercive diplomacy. Whether international reputations matter is the question at the heart of Fighting for Credibility. For skeptics, past actions and reputations have no bearing on an adversary’s assessment of credibility; power and interests alone determine whether a threat is believed. Using a nuanced and sophisticated theory of rational deterrence, Frank P. Harvey and John Mitton argue the opposite: ignoring reputations sidesteps important factors about how adversaries perceive threats. Focusing on cases of asymmetric US encounters with smaller powers since the end of the Cold War including Bosnia, Kosovo, Iraq, and Syria, Harvey and Mitton reveal that reputations matter for credibility in international politics. This dynamic and deeply documented study successfully brings reputation back to the table of foreign diplomacy.
Author: Scott Ashworth
Publisher: Princeton University Press
ISBN: 0691215006
Category : Political Science
Languages : en
Pages : 280
Get Book Here
Book Description
A clear and comprehensive framework for bridging the widening gap between theorists and empiricists in social science The credibility revolution, with its emphasis on empirical methods for causal inference, has led to concerns among scholars that the canonical questions about politics and society are being neglected because they are no longer deemed answerable. Theory and Credibility stakes out an opposing view—presenting a new vision of how, working together, the credibility revolution and formal theory can advance social scientific inquiry. This authoritative book covers the conceptual foundations and practicalities of both model building and research design, providing a new framework to link theory and empirics. Drawing on diverse examples from political science, it presents a typology of the rich set of interactions that are possible between theory and empirics. This typology opens up new ways for scholars to make progress on substantive questions, and enables researchers from disparate traditions to gain a deeper appreciation for each other's work and why it matters. Theory and Credibility shows theorists how to create models that are genuinely useful to empirical inquiry, and helps empiricists better understand how to structure their research in ways that speak to theoretically meaningful questions.
Author: Shanto Iyengar
Publisher: University of Chicago Press
ISBN: 0226388603
Category : Political Science
Languages : en
Pages : 214
Get Book Here
Book Description
Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected television broadcasts. Their resulting book News That Matters, now hailed as a classic by scholars of political science and public opinion alike, is here updated for the twenty-first century, with a new preface and epilogue by the authors. Backed by careful analysis of public opinion surveys, the authors show how, despite changing American politics, those issues that receive extended coverage in the national news become more important to viewers, while those that are ignored lose credibility. Moreover, those issues that are prominent in the news stream continue to loom more heavily as criteria for evaluating the president and for choosing between political candidates. “News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here.”—The Public Interest
Author: Craig S. Keener
Publisher: Baker Books
ISBN: 1441239995
Category : Religion
Languages : en
Pages : 1459
Get Book Here
Book Description
Christianity Today 2013 Book Award Winner Winner of The Foundation for Pentecostal Scholarship's 2012 Award of Excellence 2011 Book of the Year, Christianbook.com's Academic Blog Most modern prejudice against biblical miracle reports depends on David Hume's argument that uniform human experience precluded miracles. Yet current research shows that human experience is far from uniform. In fact, hundreds of millions of people today claim to have experienced miracles. New Testament scholar Craig Keener argues that it is time to rethink Hume's argument in light of the contemporary evidence available to us. This wide-ranging and meticulously researched two-volume study presents the most thorough current defense of the credibility of the miracle reports in the Gospels and Acts. Drawing on claims from a range of global cultures and taking a multidisciplinary approach to the topic, Keener suggests that many miracle accounts throughout history and from contemporary times are best explained as genuine divine acts, lending credence to the biblical miracle reports.
Author: Dave Stuart Jr.
Publisher: Corwin Press
ISBN: 1506391028
Category : Education
Languages : en
Pages : 362
Get Book Here
Book Description
Streamline literacy instruction while increasing student achievement Dave R. Stuart Jr.’s work is centered on a simple belief: all students and teachers can flourish. Yet that seemingly simple goal can feel unattainable when teachers are expected to teach core content within the disciplines and improve literacy in their classrooms. How can teachers and students flourish under so much pressure? Stuart’s advice: Take a deep breath and refocus on six known best practices— establish and strengthen key beliefs, then build knowledge and increase reading, writing, speaking and listening, and argumentation in every content area, every day. These 6 Things is all about streamlining your practice so that you’re teaching smarter, not harder, and kids are learning, doing, and flourishing in ELA and content-area classrooms. In this essential new resource, teachers will receive Proven, classroom-tested advice delivered in an approachable, teacher-to-teacher style that builds confidence Practical strategies for streamlining instruction in order to focus on key beliefs and literacy-building activities Solutions and suggestions for the most common teacher and student "hang-ups" Numerous recommendations for deeper reading on key topics In addition to teaching English and world history for more than a decade, Stuart is well-known for his blog DaveStuartJr.com, which has over 35,000 visitors each month. This popular resource has been a beacon of light for more than 10,000 subscribers who refuse to freak out about the everyday challenges of teaching in a high-stakes era. He presents professional development workshops and institutes for schools around the United States and offers a number of online learning tools and experiences on his website.
Author: Gary Hamel
Publisher: John Wiley & Sons
ISBN: 1118219082
Category : Business & Economics
Languages : en
Pages : 308
Get Book Here
Book Description
This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary: Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to... move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.
Author: B.J. Fogg
Publisher: Elsevier
ISBN: 0080479944
Category : Computers
Languages : en
Pages : 311
Get Book Here
Book Description
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.* Filled with key term definitions in persuasive computing*Provides frameworks for understanding this domain*Describes real examples of persuasive technologies
Author: Patty Azzarello
Publisher: Ten Speed Press
ISBN: 1607742616
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
A straight-shooting Silicon Valley executive reveals insider career strategies to becoming a great leader, developing your network, succeeding without wasting time, and managing trade-offs between your work and life so your life works. Patty Azzarello became the youngest general manager at Hewlett-Packard at age thirty-three, ran a $1 billion software business at thirty-five, and became a CEO at thirty-eight-all without turning into a self-centered, miserable jerk. In Rise, Azzarello shares the insider secrets to advancing your career (while having a life) in three practical steps: Do Better: Set ruthless priorities, and work and lead more strategically to deal with frustrating obstacles. Look Better: Build your credibility with the people who can help (or blacklist) you. Connect Better: Develop your network without being political. Get on "the List" of people who get the best opportunities. Whether you are just starting up the corporate ladder, stuck midcareer, transitioning, or eyeing the corner office, Rise shows you the difference between getting ahead and just working hard.
Author: Martin Kuscus
Publisher: WestBow Press
ISBN: 1664241442
Category : Religion
Languages : en
Pages : 243
Get Book Here
Book Description
DO YOU WANT TO LIVE A LIFE OF SIGNIFICANCE? Martin Kuscus emerged as one of the rare breed of credible leaders that shaped the South African democratic landscape. In his searing memoir Credibility Matters, we are exposed to a journey of very humble beginnings, the volatility of youth and how powerful defining moments led to a life of significance. Remarkably, he exited the public sector scandal and skeleton free. Martin had the privilege to be invited to sit at the table with luminaries like President Nelson Mandela, Kofi Annan and Ban Ki-moon. He graced venues like the United Nations, New York Stock Exchange and the commanding heights of power and influence locally and internationally. It is absolutely astounding how Martin remains anchored in humility, unquestionable integrity and continues to exemplify servant leadership. The world is facing a crisis and that is a crisis of credible leadership. Our leaders on the broader spectrum of society are no more trusted, believed or respected. The central message of Credibility Matters is to challenge and encourage the reader to live life with the highest degree of credibility in a world where compromise reigns supreme. It offers practical tools on becoming a trusted and respected voice that shapes the thinking, behavior and values of our world for the better. The post-pandemic world yearns for a fresh breed of credible leaders that can bring about a dispensation that is more humane, inclusive and give people a greater sense of meaning. Will you answer the call?
