Creative Strategy in Direct Marketing PDF Download
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Author: Susan K. Jones
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
This book contains all the insights and hand s-on tools necessary to create and execute packages that att ract the right customers, turn leads into buyers and convert one-time sales into long term customers. '
Author: Susan K. Jones
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
This book contains all the insights and hand s-on tools necessary to create and execute packages that att ract the right customers, turn leads into buyers and convert one-time sales into long term customers. '
Author: A. Jerome Jewler
Publisher: Wadsworth Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Author: Alexander Hiam
Publisher: John Wiley & Sons
ISBN: 0470567295
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. Explains Internet and search engine marketing to work for you Helps you identify customers where you least expect them Offers tips on using online resources to size up competitors Covers effective product positioning in a crowded marketplace Introduces guerilla and global marketing You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.
Author: Andrew R. Thomas
Publisher: Praeger
ISBN: 0275992233
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In many ways, mass marketing--broadcasting one's message to a large and anonymous population of potential customers--no longer works. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiven
Author: Mary Lou Roberts
Publisher: Prentice Hall International (UK)
ISBN: 9780130804341
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Author: Edward L. Nash
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 466
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Book Description
Author: Susan K. Jones
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 502
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Book Description
Author: Joan Throckmorton
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Throckmorton shows how to create and evaluate every element of a direct mail package, how to create catalogs that sustain a high level of involvement with customers, how to create print ads that keep on working month after month and how to create the kind of radio/TV direct response ads that bring in orders at rock-bottom cost.
Author: Lois K. Geller
Publisher: Simon and Schuster
ISBN: 0684827417
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
With 25 years experience the author shows how to write effective copy, design a winning package, choose the right audience and test and run an efficient fulfilment process in the field of direct product marketing
Author: William J. McDonald (Ph. D.)
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 558
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Book Description
This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.
