Author: Dave Trott
Publisher: Harriman House Limited
ISBN: 0857197312
Category : Business & Economics
Languages : en
Pages : 168
Book Description
Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are. In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Dave Trott shows you how.
CREATIVE BLINDNESS (AND HOW TO CURE IT)
Author: Dave Trott
Publisher: Harriman House Limited
ISBN: 0857197312
Category : Business & Economics
Languages : en
Pages : 168
Book Description
Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are. In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Dave Trott shows you how.
Publisher: Harriman House Limited
ISBN: 0857197312
Category : Business & Economics
Languages : en
Pages : 168
Book Description
Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are. In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Dave Trott shows you how.
Creative Mischief
Author: Dave Trott
Publisher:
ISBN: 9780956435705
Category : Advertising
Languages : en
Pages : 196
Book Description
Publisher:
ISBN: 9780956435705
Category : Advertising
Languages : en
Pages : 196
Book Description
The Power of Ignorance
Author: Dave Trott
Publisher: Harriman House Limited
ISBN: 085719836X
Category : Business & Economics
Languages : en
Pages : 202
Book Description
“The wise man knows he doesn’t know. The fool doesn’t know he doesn’t know.” Lao Tzu “In the West they only respect experts. But the expert mind is the closed mind.” Shunryu Suzuki What’s the most important step in fixing a puncture? It isn’t jacking up the car, or taking the wheel off, or finding the puncture. There’s something more fundamental than any of those. Something without which you can’t even begin to fix a puncture. The most important step is finding out you’ve got a puncture. Without that you can’t do anything. Instead of saying, “It’s just a bit bumpy, must be the road,” and carrying on, you must acknowledge that something has changed and you don’t know what that is. If you don’t admit you don’t know what’s happening, you can never find out. If you don’t find out, you can never change it. The most important step, always, is admitting you don’t know. That’s the power of ignorance. In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know.”
Publisher: Harriman House Limited
ISBN: 085719836X
Category : Business & Economics
Languages : en
Pages : 202
Book Description
“The wise man knows he doesn’t know. The fool doesn’t know he doesn’t know.” Lao Tzu “In the West they only respect experts. But the expert mind is the closed mind.” Shunryu Suzuki What’s the most important step in fixing a puncture? It isn’t jacking up the car, or taking the wheel off, or finding the puncture. There’s something more fundamental than any of those. Something without which you can’t even begin to fix a puncture. The most important step is finding out you’ve got a puncture. Without that you can’t do anything. Instead of saying, “It’s just a bit bumpy, must be the road,” and carrying on, you must acknowledge that something has changed and you don’t know what that is. If you don’t admit you don’t know what’s happening, you can never find out. If you don’t find out, you can never change it. The most important step, always, is admitting you don’t know. That’s the power of ignorance. In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know.”
Predatory Thinking
Author: Dave Trott
Publisher: Pan Macmillan
ISBN: 1447248392
Category : Business & Economics
Languages : en
Pages : 215
Book Description
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Publisher: Pan Macmillan
ISBN: 1447248392
Category : Business & Economics
Languages : en
Pages : 215
Book Description
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
One Plus One Equals Three
Author: Dave Trott
Publisher: Macmillan
ISBN: 1743538154
Category : Business & Economics
Languages : en
Pages : 197
Book Description
How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
Publisher: Macmillan
ISBN: 1743538154
Category : Business & Economics
Languages : en
Pages : 197
Book Description
How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
When Walls Become Doorways
Author: Tobi Zausner
Publisher: Harmony
ISBN: 9780307238085
Category : Adaptability (Psychology)
Languages : en
Pages : 0
Book Description
Using the lives of artists as inspiration, "When Walls Become Doorways" explores the transformative power of illness and the ability of productivity and creativity to heal the soul.
Publisher: Harmony
ISBN: 9780307238085
Category : Adaptability (Psychology)
Languages : en
Pages : 0
Book Description
Using the lives of artists as inspiration, "When Walls Become Doorways" explores the transformative power of illness and the ability of productivity and creativity to heal the soul.
Blindsight
Author: Peter Watts
Publisher: Macmillan
ISBN: 1429955198
Category : Fiction
Languages : en
Pages : 388
Book Description
Hugo and Shirley Jackson award-winning Peter Watts stands on the cutting edge of hard SF with his acclaimed novel, Blindsight Two months since the stars fell... Two months of silence, while a world held its breath. Now some half-derelict space probe, sparking fitfully past Neptune's orbit, hears a whisper from the edge of the solar system: a faint signal sweeping the cosmos like a lighthouse beam. Whatever's out there isn't talking to us. It's talking to some distant star, perhaps. Or perhaps to something closer, something en route. So who do you send to force introductions with unknown and unknowable alien intellect that doesn't wish to be met? You send a linguist with multiple personalities, her brain surgically partitioned into separate, sentient processing cores. You send a biologist so radically interfaced with machinery that he sees x-rays and tastes ultrasound. You send a pacifist warrior in the faint hope she won't be needed. You send a monster to command them all, an extinct hominid predator once called vampire, recalled from the grave with the voodoo of recombinant genetics and the blood of sociopaths. And you send a synthesist—an informational topologist with half his mind gone—as an interface between here and there. Pray they can be trusted with the fate of a world. They may be more alien than the thing they've been sent to find. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Publisher: Macmillan
ISBN: 1429955198
Category : Fiction
Languages : en
Pages : 388
Book Description
Hugo and Shirley Jackson award-winning Peter Watts stands on the cutting edge of hard SF with his acclaimed novel, Blindsight Two months since the stars fell... Two months of silence, while a world held its breath. Now some half-derelict space probe, sparking fitfully past Neptune's orbit, hears a whisper from the edge of the solar system: a faint signal sweeping the cosmos like a lighthouse beam. Whatever's out there isn't talking to us. It's talking to some distant star, perhaps. Or perhaps to something closer, something en route. So who do you send to force introductions with unknown and unknowable alien intellect that doesn't wish to be met? You send a linguist with multiple personalities, her brain surgically partitioned into separate, sentient processing cores. You send a biologist so radically interfaced with machinery that he sees x-rays and tastes ultrasound. You send a pacifist warrior in the faint hope she won't be needed. You send a monster to command them all, an extinct hominid predator once called vampire, recalled from the grave with the voodoo of recombinant genetics and the blood of sociopaths. And you send a synthesist—an informational topologist with half his mind gone—as an interface between here and there. Pray they can be trusted with the fate of a world. They may be more alien than the thing they've been sent to find. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Self-healing
Author: Meir Schneider
Publisher: Penguin Group
ISBN: 9780140191271
Category : Blind
Languages : en
Pages : 0
Book Description
Born blind and declared incurable after a series of childhood operations, Meir Schneider remained convinced that his disability was not permanent. As a teenager he began to work with teachers who gave him exercises to reverse his blindness. Within four years he gained a remarkable degree of vision, and began developing a system of therapeutic exercise combining movement, breathing, and mental imagery. When he began working with others, miraculous recoveries ensued. Movement for Self-Healing details Schneider's methods of stimulating the natural healing powers of the body, with specific guidelines for improving vision, back problems, arthritis, multiple sclerosis, breathing, and muscular dystrophy.
Publisher: Penguin Group
ISBN: 9780140191271
Category : Blind
Languages : en
Pages : 0
Book Description
Born blind and declared incurable after a series of childhood operations, Meir Schneider remained convinced that his disability was not permanent. As a teenager he began to work with teachers who gave him exercises to reverse his blindness. Within four years he gained a remarkable degree of vision, and began developing a system of therapeutic exercise combining movement, breathing, and mental imagery. When he began working with others, miraculous recoveries ensued. Movement for Self-Healing details Schneider's methods of stimulating the natural healing powers of the body, with specific guidelines for improving vision, back problems, arthritis, multiple sclerosis, breathing, and muscular dystrophy.
Burn-out
Author: Herbert J. Freudenberger
Publisher:
ISBN: 9780553200485
Category : Psychology
Languages : en
Pages : 244
Book Description
Publisher:
ISBN: 9780553200485
Category : Psychology
Languages : en
Pages : 244
Book Description
Infinite Vision
Author: Pavithra K. Mehta
Publisher: Berrett-Koehler Publishers
ISBN: 1605099791
Category : Business & Economics
Languages : en
Pages : 354
Book Description
The Aravind Eye Care System, based in India, is the world's largest provider of high-quality eye care. It is also one of the world's most incredible and revolutionary organizations. This is the first book to explore Aravind's history and the distinctive philosophies, practices, and commitments that are the keys to its success.
Publisher: Berrett-Koehler Publishers
ISBN: 1605099791
Category : Business & Economics
Languages : en
Pages : 354
Book Description
The Aravind Eye Care System, based in India, is the world's largest provider of high-quality eye care. It is also one of the world's most incredible and revolutionary organizations. This is the first book to explore Aravind's history and the distinctive philosophies, practices, and commitments that are the keys to its success.