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Author: Justin Wyatt
Publisher: University of Texas Press
ISBN: 1477329080
Category : Performing Arts
Languages : en
Pages : 326
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Book Description
A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies’ studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the bookincludes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities.
Author: Justin Wyatt
Publisher: University of Texas Press
ISBN: 1477329080
Category : Performing Arts
Languages : en
Pages : 326
Get Book Here
Book Description
A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies’ studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the bookincludes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities.
Author: Pamela Sachant
Publisher: Good Press
ISBN:
Category : Art
Languages : en
Pages : 614
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Book Description
Introduction to Art: Design, Context, and Meaning offers a deep insight and comprehension of the world of Art. Contents: What is Art? The Structure of Art Significance of Materials Used in Art Describing Art - Formal Analysis, Types, and Styles of Art Meaning in Art - Socio-Cultural Contexts, Symbolism, and Iconography Connecting Art to Our Lives Form in Architecture Art and Identity Art and Power Art and Ritual Life - Symbolism of Space and Ritual Objects, Mortality, and Immortality Art and Ethics
Author: Walter Voytek
Publisher: Apress
ISBN: 143020091X
Category : Computers
Languages : en
Pages : 384
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Book Description
* Deep, thorough coverage of all SRS 2005 technologies related to professional-level business reports * Supported and technically validated by the MS team * Especially (but not exclusively) applicable to readers in the US medical sector
Author: Douglas Stevenson
Publisher: Taylor & Francis
ISBN: 1136042016
Category : Performing Arts
Languages : en
Pages : 196
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Book Description
This book teaches readers how to put a working system together by showing them the equipment available to them, and what it can do. Readers will learn how to create video products using the computer as an editing tool, and how to refine sound and combine graphics with video. Information on web distribution is included. With the advent of the new digital camcorders developed by Panasonic and Sony in the new DV format, professional quality video is available in consumer-level equipment. At the same time, digital editing is now available for the PC using video capture cards in the $500-$1,000 price range, and digital editing software in the $800-$1,200 range, such as Adobe Premiere. This combination enables users such as the sophisticated amateur video maker, the wedding or business presentation video maker, and people working in multimedia for educational, training, or other presentation purposes, to edit their own work and turn out competent professional-quality video.
Author: Peter Kuo
Publisher: Pearson Education
ISBN: 0789741555
Category : Computers
Languages : en
Pages : 1106
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Book Description
Novell eDirectory (formerly Novell Directory Services- NDS) is employed by system administrator to define users on the network and links those same users to their access rights with corporate resources, devices like printers and security policies. Novell eDirectory is comparable to Microsoft's Active Directory and is designed for large-scale, high-end directory deployments. Its strengths are scalability and reliability, a flexible yet strong security architecture, compatibility with key industry standards and operating systems. Novell's Guide to Troubleshooting eDirectory is the definitive source for information on eDirectory troubleshooting techniques. It is the single stop reference covering topics from good design to proactive/reactive problem resolution. All of the information presented in this book has been gathered from hands-on, real world experiences of the authors.
Author: H. L. Hix
Publisher: SUNY Press
ISBN: 9780791425152
Category : Philosophy
Languages : en
Pages : 234
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Book Description
This book explores the consequences of postmodern theory and answers the question, "What did postmodern theory begin?"
Author: Gilad James, PhD
Publisher: Gilad James Mystery School
ISBN: 1147970149
Category : Performing Arts
Languages : en
Pages : 72
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Book Description
Introduction to Scream is an upcoming horror movie directed by Matt Bettinelli-Olpin and Tyler Gillett. This movie is planned to be the fifth installment in the Scream franchise, which began in 1996. Neve Campbell, Courteney Cox, and David Arquette will reprise their roles as Sidney Prescott, Gale Weathers, and Dewey Riley, respectively. Along with the original cast members, the movie will also feature new characters played by Jack Quaid, Melissa Barrera, and Jenna Ortega, among others. The plot of Introduction to Scream revolves around a series of murders in a small town, which bear a striking resemblance to the killings depicted in the original Scream movies. Sidney, Gale, and Dewey return to their hometown to investigate the murders, and they are soon joined by a new group of teenagers who become targets of the killers. The movie promises to be a modern take on the classic slasher genre, with meta-humor, suspense, and some scares. Fans of the franchise are eagerly anticipating the release of Introduction to Scream, which is set to hit theaters in January 2022.
Author: Susan Prosser
Publisher: "O'Reilly Media, Inc."
ISBN: 1491901853
Category : Computers
Languages : en
Pages : 1291
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Book Description
You don’t need a technical background to build powerful databases with FileMaker Pro 13. This crystal-clear guide covers all new FileMaker Pro 13 features, such as its improved layout tools and enhanced mobile support. Whether you’re running a business, printing a catalog, or planning a wedding, you’ll learn how to customize your database to run on a PC, Mac, Web browser, or iOS device. The important stuff you need to know: Get started. Tour FileMaker Pro’s features and create your first database in minutes. Access data anywhere. Use FileMaker Go on your iPad or iPhone—or share data on the Web. Dive into relational data. Solve problems quickly by connecting and combining data tables. Create professional documents. Publish reports, invoices, catalogs, and other documents with ease. Harness processing power. Use calculations and scripts to crunch numbers, search text, and automate tasks. Add visual power and clarity. Create colorful charts to illustrate and summarize your data. Share your database on a secure server. Add the high-level features of FileMaker Pro Advanced and FileMaker Pro Server.
Author: Apple Computer, Inc
Publisher: Addison Wesley Longman
ISBN:
Category : Computers
Languages : en
Pages : 504
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Book Description
Using QuickDraw 3D, programmers can now incorporate spectacular graphic effects into their applications. This book/CD-ROM package describes the application programming interfaces that programmers can use to develop 3D applications and software. The CD-ROM contains the complete QuickDraw 3D system itself and a complete database of the QuickDraw 3D API.
Author: John Hay
Publisher: Routledge
ISBN: 0429965362
Category : Social Science
Languages : en
Pages : 413
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Book Description
This book offers a major reconceptualization of the term audience, one which involves a landscape, including the landscape of a given audiencesituated and territorializing features of any way of seeing and defining the world. It acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce complex and textured understanding of the concept of audience. The book will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike. This book offers a major reconceptualization of the term audience, including the landscape of a given audiencethe situated and territorializing features of any way of seeing and defining the world. Given de Certeaus hypothesis that listening, watching, and reading all occur in places and result in produce transformed paths or spaces, the contributors to this landmark volume have provided innovative essays analyzing the transformations that take place in the geography between sender and receiver. The book acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce a complex and textured understanding of the concept of audience. The Audience and Its Landscape, presents the work of a vital cross-section of international scholars including Swedens Karl Erik Rosengren, the UKs Jay G. Blumler and Roger Silverstone, Australias Tony Bennett, Israels Elihu Katz, Canadas Martin Allor, and the United Statess Janice Radway, Byron Reeves, and John Fisk, to name a few. This book is truly groundbreaking in its depth and scope, and will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike.
