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Creating Images and the Psychology of Marketing Communication

Creating Images and the Psychology of Marketing Communication PDF Author: Lynn R. Kahle
Publisher: Psychology Press
ISBN: 1135606641
Category : Business & Economics
Languages : en
Pages : 442

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Book Description
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.