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Author: Jack Schmid
Publisher: McGraw Hill Professional
ISBN: 9780071394581
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
"Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex business are unrivaled. . . . A masterful volume of a highly complex and challenging topic, written by one of the best catalog consultants around." -- Laura Beaudry, Editorial Director Catalog Age "Creating a Profitable Catalog is a comprehensive guide to modern-day cataloging. It includes up-to-the-minute information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. All of these topics are analyzed in intricate and careful detail as author Jack Schmid guides the reader through every step of building a successful catalog--either in print or on-line. This is a must-have for any aspiring cataloger's library and a welcome addition to the bookshelves of catalog industry veterans. Praise for Creating a Profitable Catalog by Jack Schmid "Jack Schmid is one of this country's best catalog marketers, and he has packed this book full of detailed, practical know-how on each and every aspect of cataloging. This book is important to anyone already working in our industry, but it is indispensable for someone just getting into the business." -- Bill Spaide, Partner Spaide, Kuipers & Company "I consider Jack Schmid to be the number one catalog strategist of our time. His magnificent new book, Creating a Profitable Catalog, is a treasure chest that starts with the year 2000 and goes beyond." -- Bob Stone, Chairman Emeritus Stone & Adler Author of the bestselling Successful Direct Marketing Methods
Author: Jack Schmid
Publisher: McGraw Hill Professional
ISBN: 9780071394581
Category : Business & Economics
Languages : en
Pages : 284
Get Book
Book Description
"Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex business are unrivaled. . . . A masterful volume of a highly complex and challenging topic, written by one of the best catalog consultants around." -- Laura Beaudry, Editorial Director Catalog Age "Creating a Profitable Catalog is a comprehensive guide to modern-day cataloging. It includes up-to-the-minute information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. All of these topics are analyzed in intricate and careful detail as author Jack Schmid guides the reader through every step of building a successful catalog--either in print or on-line. This is a must-have for any aspiring cataloger's library and a welcome addition to the bookshelves of catalog industry veterans. Praise for Creating a Profitable Catalog by Jack Schmid "Jack Schmid is one of this country's best catalog marketers, and he has packed this book full of detailed, practical know-how on each and every aspect of cataloging. This book is important to anyone already working in our industry, but it is indispensable for someone just getting into the business." -- Bill Spaide, Partner Spaide, Kuipers & Company "I consider Jack Schmid to be the number one catalog strategist of our time. His magnificent new book, Creating a Profitable Catalog, is a treasure chest that starts with the year 2000 and goes beyond." -- Bob Stone, Chairman Emeritus Stone & Adler Author of the bestselling Successful Direct Marketing Methods
Author: Richard S. Hodgson
Publisher:
ISBN: 9780850131772
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
Offers practical information for operating a successful mail-order catalog business and discusses selecting merchandise that sells, organizing and designing a catalog, and developing a strong customer service program
Author: Herman Holtz
Publisher: John Wiley & Sons
ISBN: 9780471508168
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are "catalog companies," earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains: * The basics of direct-mail selling and catalog sales * The secrets to creating catalog copy that really sells * The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form * How to choose and use the right mailing lists * Managing the two essentials of the catalog business: sales volumeand pricing
Author: Maxwell Sroge
Publisher: McGraw-Hill Companies
ISBN: 9780844236612
Category : Advertising, Direct-mail
Languages : en
Pages : 0
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Book Description
Turnkey Creative Advice--from an Industry Expert! Here is everything you need to create irresistible catalogs--in one comprehensive volume. Amply illustrated with examples from today's best catalogs, "How to Create Successful Catalogs" lets you see how top consumer and business-to-business catalogs handle cover shots . . . order forms . . . company letters . . . and headlines. You'll learn how to . . . Keep your catalog under budget and on schedule by organizing tasks and preventing expensive mistakes Fill your catalog with "sales appeal" that draws in new customers--and keeps them Create copy that makes your customers want to buy--and accurately and appealingly describes your products Take advantage of cost-effective new techniques that are transforming the way catalog art is produced and printed Communicate easily with printers and production personnel with the comprehensive glossary of industry terms With catalog expert Maxwell Sroge as your guide, you'll produce appealing and successful catalogs your customers will order from again and again!
Author: Maxwell Sroge
Publisher: Contemporary Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
A guide to making mail-order catalogs more profitable.
Author: Katie Muldoon
Publisher: Ntc Publishing Group
ISBN: 9780844235721
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
Go step by step through every aspect of starting and running a consumer or business to business catalog operation with How to Profit Through Catalog Marketing. Presents all of the information you need in order to: -- Find market niches -- Design and produce catalogs that sell -- Select profitable mailing lists -- Use sweepstakes, coupons, and other promotional techniques to generate sales -- Manage order intake, fulfillment, and inventory -- Estimate costs and project sales -- Provide service that brings customers back
Author: William J. Bond
Publisher: McGraw-Hill Companies
ISBN: 9780070065956
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Author: Deborah Brown-Volkman
Publisher: iUniverse
ISBN: 0595750281
Category : Business & Economics
Languages : en
Pages : 141
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Book Description
Are you frustrated with trying to grow and market your coaching practice? Do you feel like there is too much information (or too little) on how to market your practice, yet not enough direction on where to begin? Would you like quick answers and a complete resource guide in one place that makes marketing easy to apply and understand? This book will show you how to build and market a profitable coaching practice in four easy steps. It walks you through the process of deciding who to coach and how to create a program that potential clients will pay you lots of money for. You will understand the components of creating a winning marketing strategy and learn tips and techniques to implement your plan. You will also discover how to become masterful at both marketing and selling. "Four Steps To Building A Profitable Coaching Practice is a clear and concise guide to niche-marketing for coaches." Talane Miedaner, best-selling author of Coach Yourself To Success "A great book with a lot of valuable information from a master at doing what she does best." Sandy Vilas, Master Certified Coach and CEO CoachInc.com "This is a great book. Thorough, professional, and easy to read." Judy Feld, Master Certified Coach and President International Coach Federation (ICF) 2003
Author: Jack McNaughton
Publisher: eBooks2go, Inc.
ISBN: 1545744696
Category : Business & Economics
Languages : en
Pages : 83
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Book Description
An essential handbook for entrepreneurs with the basic techniques to follow in creating a viable idea and startup.
Author: Gary W. Randazzo
Publisher: Business Expert Press
ISBN: 1948976838
Category : Business & Economics
Languages : en
Pages : 106
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Book Description
Starting with understanding the types of consulting projects and how they originate, this book shows the reader how to develop networks that can play an important role in generating prospects for consulting projects. The reader is given the steps of identifying the objective of a project, establishing the project’s scope and deliverables, how insure a successful consulting engagement by having early agreement between the consultant and the client on the process, the deliverables, the timetable and the cost of the project. The author introduces a process that will guide consultants through the steps of generating a project strategy, tactics and execution plan, and how to present recommendations to the client. Finally, this book will provide insights and guidance on how to build a thriving practice through successful completion of individual consulting projects. The global consulting market was estimated to be $251 billion U.S. dollars in 2016 and is projected to have steady growth through 2020. There is no better time to pursue a career in consulting and this book will be a useful guide for consultants both established and aspiring.
