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Author: Scott McKain
Publisher: Greenleaf Book Group
ISBN: 1608324273
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector—from big-box retail to financial services; from fast food to entrepreneurs—appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain’s original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction—finding success by setting yourself apart from the crowd—resonated with thousands of readers. To reflect the changing reality since that book’s publication—and to incorporate new research and up-to-date examples—McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you’ll find a potent cure for similarity and uniformity—the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you’re in the “C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition—and toward success.
Author: Scott McKain
Publisher: Greenleaf Book Group
ISBN: 1608324273
Category : Business & Economics
Languages : en
Pages : 265
Get Book Here
Book Description
Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector—from big-box retail to financial services; from fast food to entrepreneurs—appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain’s original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction—finding success by setting yourself apart from the crowd—resonated with thousands of readers. To reflect the changing reality since that book’s publication—and to incorporate new research and up-to-date examples—McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you’ll find a potent cure for similarity and uniformity—the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you’re in the “C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition—and toward success.
Author: Peter Ralston
Publisher: North Atlantic Books
ISBN: 1623172292
Category : Body, Mind & Spirit
Languages : en
Pages : 408
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Book Description
Peter Ralston responds to 150 questions about consciousness from a global spectrum of people striving to grasp the nature of their own selves This illuminating collection of 150 questions and responses between Peter Ralston and a global spectrum of seekers provides a rare and nuanced look at the nature of consciousness and the path to understanding our true selves. Ralston is the author of the groundbreaking trilogy on the existential foundations of the human condition—The Book of Not Knowing, Pursuing Consciousness, and The Genius of Being. Here he has selected inquiries from more than two decades of question-and-answer exchanges with students as they work their way through his communications. The mosaic of viewpoints from an astonishing diversity of real people at all levels of consciousness work yields a narrative that is intricate, wide-ranging, intimate, and emotionally honest. These dialogues expand our understanding of consciousness, test our assumptions, and interrogate the very process of inquiry.
Author: Joan Abraham
Publisher: Routledge
ISBN: 1000386368
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.
Author: Paul J. Leslie
Publisher: Routledge
ISBN: 0429773587
Category : Psychology
Languages : en
Pages : 165
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Book Description
Recent research has repeatedly confirmed that it is not the technique nor the theory, but the interaction between therapists and clients that creates change in clients. This practical guide outlines the ways in which psychotherapists can find new methods of moving their therapy sessions toward dynamic, healing interactions by shifting away from an overreliance on techniques and theories. The Art of Creating a Magical Session discusses the key elements needed to create the interaction conditions for transformational therapeutic change to occur. Using a conceptual approach to client transformation, the book draws from a diverse range of sources including indigenous traditions and rituals, as well as the latest research on the common factors that contribute to success in the therapy room. Each chapter focuses on educating and inspiring mental health professionals to easily adapt and apply creative and resourceful approaches to help their own clients begin inner transformations. With case studies and narratives woven throughout, this accessible guide will support mental health practitioners as they approach their practice in new ways and achieve deeper, and more magical, therapy sessions. It will be valuable reading for psychotherapists, psychologists, social workers and counselors.
Author: Dr. April Jasper
Publisher: WestBow Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 97
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Book Description
Imagine yourself five years from now. When it comes to business, will you be happy, fulfilled, and bringing value to yourself and others? Or will you be treading water? Creating Your Business of Distinction shares a detailed blueprint for creating the business of your dreams – one that customers cannot live without. April Jasper, a renowned optometrist, business growth expert, author, and speaker walks you through the steps that she considers imperative in creating a business of distinction. Along the way, she considers questions such as: · How can you navigate turbulent change? · How can adversity light the flame of success? · Why is it so important to know your why? The author also emphasizes that anyone in business must first answer three essential questions: What am I in business to do? Where am I going? And How do I get there? Whether you’re a longtime business owner or just thinking about starting one, you’ll find guidance you can use to turbocharge business and personal growth in this book.
Author: Augusto Cusinato
Publisher: Springer
ISBN: 364245173X
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
This book introduces a radically spatialised approach to knowledge creation and innovation. Reflecting on an array of European urban and regional developments, it offers an updated notion of milieu as the conceptual and material space of knowledge and innovation in line with the interpretative turn in social sciences and humanities. In view of the unwillingness of mainstream economics to accommodate such a trend, the authors pursue a broadly understood hermeneutic approach that expands on the triad of knowledge-space-innovation. The book’s main findings are that space is an essential intermediary in the connection between knowledge and innovation, and that a renewed notion of milieu provides the knowledge-space-innovation triad with both an analytical basis and operational power. It also offers fresh insights into the significance and potential of the knowledge economy. A number of empirical European case studies on various scales (organisations, cities and territories) support the findings and suggest new policy directions.
Author: Christopher Alexander
Publisher: Taylor & Francis
ISBN: 9780972652926
Category : Architectural design
Languages : en
Pages : 666
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Book Description
This four-volume work allows the reader to form one picture of the world in which the perspectives from science, beauty and grace, and commonsense intuitions are interlaced.
Author: Scott McKain
Publisher: Simon and Schuster
ISBN: 1637632126
Category : Business & Economics
Languages : en
Pages : 81
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Book Description
In The Ultimate Customer Experience, Scott McKain, award-winning speaker and author, reveals the five steps for connecting with customers in today’s changing workplace. When was the last time you were a customer and received the Ultimate Customer Experience? Can you even remember? I’ve received great service from companies that I know didn’t give a damn about my business. You have, too, I’ll wager. How did that happen? Here is one possible answer: an individual cared about customers and overcame the obvious deficiencies in their organization’s inferior approach and lack of values. There are five fundamental aspects to create the Ultimate Customer Experience for the clients and prospects you deal with every single day. Even during this post-pandemic period as we come to grips with—and try to learn how—business has been changed forever, the level at which we connect with customers has never been more important. The five steps to creating an Ultimate Customer Experience are: 1. Don’t Make It Right . . . GET It Right! 2. Make a Great Impression 3. Serve with Empathy 4. Connect with Emotion 5. Take Personal Responsibility If your company gave you this book, it means they are committed to improving the experiences you create for customers and colleagues. No organization invests in an activity—or asks their employees to invest in an activity—in which they had little interest. Your company believes that you are its most important asset! If you are investing your own resources reading this book, that means you’re taking the most important step any of us can ever take—a step toward personal growth. You wouldn’t read this book if all you want to do is tread water and remain the same. You must take personal responsibility for how you engage your customers—let me show you how.
Author: Mark Bowser
Publisher: Blackstone Publishing
ISBN: 1613397844
Category : Business & Economics
Languages : en
Pages : 119
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Book Description
Can a book actually help you close more sales? Yes it can! Sales Success is the book that shapes sales careers. With this sales fable, listeners will learn sales strategies used and recommended by members of the sales Hall of Fame, including Zig Ziglar, Tom Hopkins, and Scott McKain. Discover why sales success happens for the earnest student ... and why it doesn’t for the rest. Come along with master storyteller Mark Bowser as he takes you on a journey of discovering ultimate sales success. In Sales Success, you will meet Digger Jones, the mentor we all wished we had. Follow along as Digger teaches, motivates, and inspires his young protégé from failure to the heights of sales achievement ... and how you can apply these lessons to your own sales journey.
Author: David M. Hammond
Publisher: Wipf and Stock Publishers
ISBN: 1498205151
Category : Religion
Languages : en
Pages : 183
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Book Description
Today a variety of theological approaches offer fresh and enriching insights, yet much of contemporary religious thought can be disorienting for the beginning student of theology. This accessible introduction presents aspects of the thought of Fr. Bernard Lonergan SJ, (1904–1984) in a way that makes his vital contribution to contemporary theology accessible to the beginning student. The author minimizes technical terms and explains basic ideas with user-friendly examples. Rather than a survey of diverse contemporary theological opinions, or a thematic presentation of one topic, the book tries to clear away confusions by focusing on the theologian concerned with those topics. The book will thus encourage creative ways of overcoming some of the unnecessary obstacles for students who want to explore theology today.
