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Author: Bernd Schmitt
Publisher: St. Martin's Press
ISBN: 1137000465
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.
Author: Bernd Schmitt
Publisher: St. Martin's Press
ISBN: 1137000465
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.
Author: Annie McKee
Publisher: Harvard Business Press
ISBN: 1633696812
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
Life's too short to be unhappy at work "I'm working harder than I ever have, and I don't know if it's worth it anymore." If you're a manager or leader, these words have probably run through your mind. So many of us are feeling fed up, burned out, and unhappy at work: the constant pressure and stress, the unending changes, the politics--people feel as though they can't give much more, and performance is suffering. But it's work, after all, right? Should we even expect to be fulfilled and happy at work? Yes, we should, says Annie McKee, coauthor of the bestselling Primal Leadership. In her new transformative book, she makes the most compelling case yet that happiness--and the full engagement that comes with it--is more important than ever in today's workplace, and she sheds new light on the powerful relationship of happiness to individual, team, and organizational success. Based on extensive research and decades of experience with leaders, this book reveals that people must have three essential elements in order to be happy at work: A sense of purpose and the chance to contribute to something bigger than themselves A vision that is powerful and personal, creating a real sense of hope Resonant, friendly relationships With vivid and moving real-life stories, the book shows how leaders can use these powerful pillars to create and sustain happiness even when they're under pressure. By emphasizing purpose, hope, and friendships they can also ensure a healthy, positive climate for their teams and throughout the organization. How to Be Happy at Work deepens our understanding of what it means to be truly fulfilled and effective at work and provides clear, practical advice and instruction for how to get there--no matter what job you have.
Author: Stephen R. Covey
Publisher: Macmillan
ISBN: 0307440850
Category : Family & Relationships
Languages : en
Pages : 406
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Book Description
Creating and sustaining a strong family culture.
Author: Chris Reimer
Publisher: Sound Wisdom
ISBN: 0768405327
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
In Happywork, Chris Reimer introduces an ambitious, professional consultant named Sam, who specializes in company turnarounds. Sam succeeds by “compartmentalizing people, streamlining processes, and creating systems of control.” He wastes no energy worrying about human emotions—he gets results. Drawn into an urgent assignment at Vunorri, Inc., a manufacturing company facing foreclosure, Sam’s confident spirit is suddenly shaken. A career quiz from an unlikely source, impossible employees, and scandalous dealings at Vunorri cast doubt on Sam’s qualifications and test his ability to perform. Against the suspense-building backdrop of a 30-day bank deadline, Reimer reveals a truth many people ignore—unhappiness at work hurts employees and employers. The colorful characters and practical advice comprise a thought provoking piece of revolutionary motivation for corporate America. Delivered with wit and packed with profound sentiment, Happywork offers you truth—the way we work is broken, our priorities are out of order, and now is the time for colossal change. Apply these simple methods immediately, and experience a better work environment and life today.
Author: Tia Graham
Publisher: Morgan James Publishing
ISBN: 1631955918
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
America and the Western world are facing an epidemic of disengaged, unhappy, and burnt-out leaders and in Be a Happy Leader, Tia Graham utilizes her knowledge of positive psychology and unique 8-step business methodology to help leaders lead positively, put their people first, and create engaged teams leading to higher productivity and profit.
Author: Henry Stewart
Publisher: Kogan Page Publishers
ISBN: 0749467525
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Imagine a workplace where people are energized and motivated by being in control of the work they do. Imagine they are trusted and given freedom, within clear guidelines, to decide how to achieve their results. Imagine they are able to get the life balance they want. Imagine they are valued according to the work they do, rather than the number of hours they spend at their desk.Wouldn't you want to work there? Wouldn't it also be the place that would enable you to work at your best and most productive? The Happy Manifesto is a guide to anyone wanting to improve their workplace. Learn how you too could change your work environment for the better.
Author: Erin Baebler
Publisher: Red Wheel/Weiser
ISBN: 1601634102
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
There are 9 million women-owned businesses in the United States; they account for $1.3 trillion in revenue. American women are starting businesses at a rate twice that of men. Most of these women are also moms. What does it take to be successful as both a mom and as an entrepreneur? Moms Mean Business gives existing and potential mom business owners the encouragement, advice, and healthy dose of “how-to” they need. In this helpful guide, you will create a customized strategy that includes: A personal definition of success in both life and business—and the way to achieve it The tools needed to manage time and productivity when your priorities as a mom and business owner conflict A mom-friendly business plan to get you focused An approach to self-care that allows you to handle all that’s thrown your way Tips, checklists, and guidance to quickly solve the problems mom entrepreneurs encounter Behind-the-scenes stories and advice from well-known mom entrepreneurs make Moms Mean Business fun to read and full of that all-important “me, too!” factor. It is inspiring, motivating, and, above all, practical.
Author: Derren Brown
Publisher: Random House
ISBN: 147352685X
Category : Self-Help
Languages : en
Pages : 552
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Book Description
The Sunday Times Bestseller 'Really brilliant and just crammed with wisdom and insight. It will genuinely make a difference to me and the way I think about myself.' Stephen Fry ___ Everyone says they want to be happy. But that's much more easily said than done. What does being happy actually mean? And how do you even know when you feel it? In Happy Derren Brown explores changing concepts of happiness - from the surprisingly modern wisdom of the Stoics and Epicureans in classical times right up until today, when the self-help industry has attempted to claim happiness as its own. He shows how many of self-help's suggested routes to happiness and success - such as positive thinking, self-belief and setting goals - can be disastrous to follow and, indeed, actually cause anxiety. Happy aims to reclaim happiness and to enable us to appreciate the good things in life, in all their transient glory. By taking control of the stories we tell ourselves, by remembering that 'everything's fine' even when it might not feel that way, we can allow ourselves to flourish and to live more happily. ___ What readers are saying: ***** 'Immensely positive and life-affirming' ***** 'This is the blue print to a good life' ***** 'Thought provoking and potentially life-changing.'
Author: Polly McGee
Publisher: Allen & Unwin
ISBN: 1760635448
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
"Lean In for heart-centred businesses." Brigid Delaney author of Wellmania: Misadventures in the search for wellness When business strategist Polly McGee spent two months in an ashram becoming a yoga teacher, she hoped to learn enough about life and balance to help her stop falling on her asana. She didn't expect to discover a unique way of combining the spiritual pathway to happiness with the process of creating sustainable heart-centred businesses that so many of her clients had been searching for. The message of The Good Hustle is both revelation and revolution, combining the ancient wisdom of yoga with contemporary business practices in a compelling blend of mindfulness, spirituality and entrepreneurial action. If you've ever yearned to do something meaningful that matters and create a business with heart, The Good Hustle is your go-to handbook on the real-life path to enlightenment.
Author: Paul Dolan
Publisher: Penguin
ISBN: 0698156927
Category : Self-Help
Languages : en
Pages : 231
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Book Description
This is not just another happiness book. In Happiness by Design, happiness and behavior expert Paul Dolan combines the latest insights from economics and psychology to illustrate that in order to be happy we must behave happy Our happiness is experiences of both pleasure and purpose over time and it depends on what we actually pay attention to. Using what Dolan calls deciding, designing, and doing, we can overcome the biases that make us miserable and redesign our environments to make it easier to experience happiness, fulfilment, and even health. With uncanny wit and keen perception, Dolan reveals what we can do to find our unique optimal balance of pleasure and purpose, offering practical advice on how to organize our lives in happiness-promoting ways and fresh insights into how we feel, including why: • Having kids reduces pleasure but gives us a massive dose of purpose • Gaining weight won’t necessarily make us unhappier, but being too ambitious might • A quiet neighborhood is more important than a big house Vividly rendering intriguing research and lively anecdotal evidence, Happiness by Design offers an absorbing, thought-provoking, new paradigm for readers of Stumbling on Happiness and The How of Happiness.
