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Author: Michael Tunick
Publisher: Oxford University Press
ISBN: 0190936584
Category : Artisans
Languages : en
Pages : 225
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Book Description
"The word artisanal has had a significant impact on the marketing of consumer products. Artisanal labelled products can be found in the shops of true artisans, reflecting a genuine connection between the term and the product. On the other hand, artisanal labelled commodities can also be found on global chains' products, reflecting a disconnect between the term and the manufactured goods. This indiscriminate use has damaged what artisanal means for consumers. A solution to reclaiming the meaning of artisanal or repositioning completely is to focus on the fundamental marketing tools of the 4Ps (product, price, place, promotion), segmentation, targeting and positioning, and branding. Combining these tools can help artisanal producers develop marketing and communications strategies to build meaningful relationships with their target market"--
Author: Michael Tunick
Publisher: Oxford University Press
ISBN: 0190936584
Category : Artisans
Languages : en
Pages : 225
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Book Description
"The word artisanal has had a significant impact on the marketing of consumer products. Artisanal labelled products can be found in the shops of true artisans, reflecting a genuine connection between the term and the product. On the other hand, artisanal labelled commodities can also be found on global chains' products, reflecting a disconnect between the term and the manufactured goods. This indiscriminate use has damaged what artisanal means for consumers. A solution to reclaiming the meaning of artisanal or repositioning completely is to focus on the fundamental marketing tools of the 4Ps (product, price, place, promotion), segmentation, targeting and positioning, and branding. Combining these tools can help artisanal producers develop marketing and communications strategies to build meaningful relationships with their target market"--
Author: Grzegorz Maciejewski
Publisher: BRILL
ISBN: 908686905X
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets. The actual needs of the clients are presented, and the authors show how to implement and control the adopted marketing strategies to satisfy those needs. Valuable assets this book offers are the control system for the execution of the marketing strategy proposed by the authors (based on the Balanced Scorecard), and the aggregate of 38 indicators enabling you to determine the degree of implementation of the marketing strategy adopted by the enterprise. 'The main idea of the monograph is the effort to improve the activities of coffee producers by analysing and eliminating the discrepancy between the marketing strategies used and the real needs and preferences of consumers. The monograph is based on primary and secondary data obtained as a result of surveys of consumers and participants of the supply side of the coffee market. The conclusions presented in the monograph are drawn from the analysis of documents of twenty-six coffee producers, individual in-depth interviews with managers, a case study of the company MOKATE sp. z o.o. - the leader of the Polish instant cappuccino market, and from direct interviews with 800 coffee consumers. The Polish coffee market is one of the largest markets of this kind in Europe and it has great potential for growth. Therefore, this publication is not only a valuable contribution to research on behaviour of market entities, but also an important source of inspiration for managers responsible for everyday marketing in FMCG markets, in particular, in coffee markets.' Prof. Roman E. Niestrój Professor of Marketing, WSB University, Poland 'This book describes possible marketing strategies with focus on the coffee sector. The history of 'marketing' is presented, from the first attempts at a scientific approach in 1926, up to the establishment of this term in science in the 1950s. The authors refer to various definitions of marketing and describe its strategy variants (defensive/active). The main element (and advantage) of the book is the presentation of various methods of implementation and (equally important) their control. This content is supplemented by tables and figures concerning production, consumption and prices in the coffee market. In general, the book has a significant practical value, as it shows enterprises (not only from the coffee sector) how to effectively implement marketing strategies.' Dr. Joachim Schwanitz Managing Director, Huth's Kaffee & Feinkost, Germany
Author: Kurniawan Arif Maspul
Publisher: Literasi Nusantara Abadi Grup
ISBN: 6238246308
Category : Art
Languages : en
Pages : 106
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Book Description
“Mastering the Craft: A Comprehensive Guide to Becoming a Professional Barista” is an informative book that provides a detailed overview of the skills, knowledge, and qualities required to become a successful barista. The book covers various topics, including coffee brewing and extraction, customer service, business management and operations, marketing and branding, and career development.
Author: Emma Bell
Publisher: Routledge
ISBN: 1351795295
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
This edited book focuses on the organization and meaning of craft work in contemporary society. It considers the relationship between craft and place and how this enables the construction of a meaningful relationship with objects of production and consumption. The book explores the significance of raw materials, the relationship between the body, the crafted object and the mind, and the importance of skill, knowledge and learning in the making process. Through this, it raises important questions about the role of craft in facing future challenges by challenging the logic of globalized production and consumption. The Organization of Craft Work encompasses international analyses from the United States, France, Italy, Australia, Canada, the UK and Japan involving a diverse range of sectors, including brewing, food and wine production, clothing and shoe making, and perfumery. The book will be of interest to students and academic researchers in organization studies, marketing and consumer behaviour, business ethics, entrepreneurship, sociology of work, human resource management, cultural studies, geography, and fashion and design. In addition, the book will be of interest to practitioners and organizations with an interest in the development and promotion of craft work. Chapter 1 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Author: Fodor's Travel Guides
Publisher: Fodor's Travel
ISBN: 1640972811
Category : Travel
Languages : en
Pages : 428
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Book Description
Whether you want to visit Washington’s national parks, sample world-class coffee and cuisine, or hike in Olympic National Park, the local Fodor’s travel experts in Seattle are here to help! Fodor’s Seattle guidebook is packed with maps, carefully curated recommendations, and everything else you need to simplify your trip-planning process and make the most of your time. This new edition has been fully redesigned with an easy-to-read layout, fresh information, and beautiful color photos. Fodor’s Seattle includes: AN ILLUSTRATED ULTIMATE EXPERIENCES GUIDE to the top things to see and do MULTIPLE ITINERARIES to effectively organize your days and maximize your time MORE THAN 15 DETAILED MAPS and a FREE PULLOUT MAP to help you navigate confidently COLOR PHOTOS throughout to spark your wanderlust! UP-TO-DATE and HONEST RECOMMENDATIONS on thebest sights, restaurants, hotels, nightlife, shopping, performing arts, activities, side-trips, and more PHOTO-FILLED “BEST OF” FEATURES on “Seattle’s Best Coffee Shops,” “Seattle’s Best Museums,” and “The Best Way to Experience Nature” TRIP-PLANNING TOOLS AND PRACTICAL TIPS including when to go, getting around, beating the crowds, and saving time and money SPECIAL FEATURES on “Seattle’s Coffee Culture,” “Pike Place Market,” and “The Ballard Locks and Seattle’s Many Waterways” HISTORICAL AND CULTURAL INSIGHTS providing rich context on the art, architecture, music and more LOCAL WRITERS to help you find the under-the-radar gems COVERS: Pike Place Market, the Space Needle, Chihuly Garden and Glass, Ballard's. restaurants and bars, Olympic Sculpture Park, the Puget Sound Islands, Mt. Rainier, Olympic National Park, and the San Juan Islands, and more Planning on visiting San Francisco, Portland, or even more of the surrounding region? Check out Fodor’s San Francisco, Fodor's Inside Portland, or Fodor's Pacific Northwest. ABOUT FODOR'S AUTHORS: Each Fodor's Travel Guide is researched and written by local experts. Fodor’s has been offering expert advice for all tastes and budgets for over 80 years. For more travel inspiration, you can sign up for our travel newsletter at fodors.com/newsletter/signup, or follow us @FodorsTravel on Facebook, Instagram, and Twitter. We invite you to join our friendly community of travel experts at fodors.com/community to ask any other questions and share your experience with us! *Important note for digital editions: The digital edition of this guide does not contain all the images or text included in the physical edition.
Author: Mansoor Muallim
Publisher: M M Infocare
ISBN:
Category : Business & Economics
Languages : en
Pages : 727
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Book Description
Packaged Snacks 1. Market Overview: The global packaged snacks market has witnessed remarkable growth in recent years, driven by changing consumer lifestyles, urbanization, and a growing preference for convenient and on-the-go food options. As of 2023, the global packaged snacks market is valued at approximately $200 billion, with a steady CAGR of 4% over the past five years. 2. Market Segmentation: The market for packaged snacks can be segmented into various categories, including: a. Product Type: • Potato Chips • Extruded Snacks • Nuts and Seeds • Popcorn • Tortilla Chips • Pretzels • Other Snacks (including crackers, fruit snacks, etc.) b. Distribution Channel: • Supermarkets/Hypermarkets • Convenience Stores • Online Retailing • Others c. Region: • North America • Europe • Asia-Pacific • Latin America • Middle East and Africa 3. Regional Analysis: North America: • Dominates the market due to high consumption of packaged snacks. • Growing trend towards healthier snack options. Europe: • Growing demand for organic and premium snacks. • Increased consumer awareness of healthy snacking. Asia-Pacific: • Rapid urbanization and changing lifestyles driving market growth. • Increased disposable income leading to higher snack consumption. Latin America: • Emerging markets with a rising middle-class population. • Increased preference for Western-style snacks. 4. Market Drivers: • Changing Lifestyles: Busy schedules and urbanization are driving consumers towards convenient snacking options. • Health and Wellness: Rising health consciousness has led to increased demand for healthier snack choices. • Innovative Packaging: Creative and eco-friendly packaging options are attracting consumers. 5. Market Challenges: • Health Concerns: Increased awareness of the health risks associated with excessive snacking. • Competition: Intense competition among established and emerging players. • Regulatory Changes: Evolving regulations regarding labeling and ingredients. 6. Opportunities: • Innovative Flavors: Development of unique and exotic flavors to attract a wider customer base. • Healthier Alternatives: Growing demand for low-fat, low-sugar, and organic snacks. • E-commerce: Expanding online retail channels to reach a global audience. 7. Future Outlook: The packaged snacks market is expected to continue its growth trajectory, with a projected CAGR of 3-4% over the next five years. Key factors contributing to this growth include: • Increasing urbanization and busy lifestyles. • Expanding middle-class population in emerging markets. • Continuous innovation in flavors and packaging. Conclusion: The global packaged snacks market presents substantial opportunities for both established and emerging players. As consumer preferences evolve, there is a growing need for healthier, more sustainable, and innovative snack options. To thrive in this competitive landscape, companies must focus on product diversification, e-commerce expansion, and meeting the rising demand for healthier alternatives. The future of the packaged snacks industry appears promising, driven by the ever-changing snacking habits of consumers worldwide.
Author:
Publisher: YouGuide Ltd
ISBN: 1837061505
Category :
Languages : en
Pages : 79
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Book Description
Author: Hanna Neuschwander
Publisher: Timber Press
ISBN: 1604694416
Category : Cooking
Languages : en
Pages : 296
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Book Description
West Coast roasters have largely defined and refined how Americans drink and think about their morning cup of joe. They have turned a morning ritual into an obsession. Left Coast Roast is a caffeine-fueled guide to 55 key companies in Washington, Oregon, and Northern California—from small artisan roasters like Heart, Coava, and Kuma and history-making icons like Peet's and Starbucks, to rapidly expanding shops like Portland's Stumptown and San Francisco's Blue Bottle. Profiles describe each company's background, roasting history, and style, and explain how to visit and order beans for home brewing.
Author: Georgene Lockwood
Publisher: Penguin
ISBN: 9780028624068
Category : Crafts & Hobbies
Languages : en
Pages : 390
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Book Description
Hundreds of budget-friendly projects include edible homemade goodies, holiday decorations, toys, musical instruments, and gifts made from wood, metal, glass, leather, clay, and found objects
Author: Lonely Planet
Publisher: Lonely Planet
ISBN: 1837586934
Category :
Languages : en
Pages : 755
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Book Description
