Covert Advertising: Cutting or Placing PDF Download
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Author: Dr Ravi Vaidya
Publisher: Blue Rose Publishers
ISBN:
Category : Education
Languages : en
Pages : 112
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Book Description
Advertising on television has consistently demonstrated to be a cost-effective and efficient method for promoting various products. Marketing people have found a way to make their brands heard even more clearly and loudly by inserting them into reality shows, confirming the novelty genre’s popularity with television viewers. It is essential, however, to track how long people look at these commercials in order to pinpoint the kinds of active participation that lead to the most rapid involuntary memories of certain brands. This book shows the research executed using a structured questionnaire and short video clips from five Indian reality programs to assess the effectiveness of stealth advertising on the youth of Surat, India (aged 18-25). The outcomes are discussed at the end with potential suggestions to use stealth advertising in an effective way.
Author: Dr Ravi Vaidya
Publisher: Blue Rose Publishers
ISBN:
Category : Education
Languages : en
Pages : 112
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Book Description
Advertising on television has consistently demonstrated to be a cost-effective and efficient method for promoting various products. Marketing people have found a way to make their brands heard even more clearly and loudly by inserting them into reality shows, confirming the novelty genre’s popularity with television viewers. It is essential, however, to track how long people look at these commercials in order to pinpoint the kinds of active participation that lead to the most rapid involuntary memories of certain brands. This book shows the research executed using a structured questionnaire and short video clips from five Indian reality programs to assess the effectiveness of stealth advertising on the youth of Surat, India (aged 18-25). The outcomes are discussed at the end with potential suggestions to use stealth advertising in an effective way.
Author: Rotimi Williams Olatunji
Publisher: Amalion Publishing
ISBN: 2359260197
Category : Social Science
Languages : en
Pages : 213
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Book Description
his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising – by street criers, wall paintings, and even olfactory appeals – to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.
Author: Michael Knöppel
Publisher: diplom.de
ISBN: 3832412662
Category : Business & Economics
Languages : en
Pages : 141
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Book Description
Inhaltsangabe:Abstract: The dissertation scrutinises the opportunities that product placement may entail as an additive and integral part of a company s marketing mix. It also discusses its imminent disadvantages and threats as posed by the relevant German legislation. The main focus, however, is placed on the conceivable effects of product placement as regards brand awareness, recall, attitudes and increasing turnover. Einleitung: Die Arbeit untersucht die Möglichkeiten, welche "Product Placement" als eine additive und integrierte Komponente des Marketing-Mixes für interessierte Unternehmen bietet. Weiterhin werden ökonomisch bedingte Nachteile und Einschränkungen im Rahmen der deutschen Gesetzgebung erläutert. Das Hauptaugenmerk jedoch liegt auf den möglichen Auswirkungen des Product Placements auf Markenbekanntheit, Recall, Einstellungen (Attitudes) und Umsatzsteigerungen. Inhaltsverzeichnis:Table of Contents: List of abbreviationsVII 0.Executive Summary1 1.Introduction and scope of this worK2 1.1Objectives and limitations2 1.2Method of approach3 1.3Definition of terms4 1.4Categorisation of Product Placement within the communications mix7 2.Reasons for the development and growth of Product Placement10 2.1Overview10 2.2General market conditions and how to react to them10 2.3The changing face of the electronic media market11 2.3.1Television11 2.3.2Cinema/The film industry13 2.3.3Video16 2.4Growing ineffectiveness of traditional forms of advertising17 2.4.1New forms of media usage as reactions to the information overload17 2.4.2The problem of reactance19 2.5Internationalisation and globalisation of markets20 3.Historical development of Product Placement22 3.1Inception and evolution in the US22 3.2Overview of the German market27 4.Classifications of Product Placement in practice29 4.1According to the object placed30 4.1.1Product Placement in a narrow sense30 4.1.2Generic Placement31 4.1.3Corporate Placement32 4.1.4Innovation Placement33 4.1.5Idea Placement34 4.2According to the kind of information transfer35 4.2.1Visual Product Placement35 4.2.2Verbal Placement35 4.3According to the intensity of its integration into the action37 4.3.1On-Set Placement38 4.3.2Creative Placement38 4.3.3Image Placement40 5.Critical discussion of the applicability for placing companies42 5.1Advantages and benefits associated with Product Placement42 5.2Disadvantages and problems associated with Product Placement48 5.3The legal [...]
Author: Norman J. Medoff
Publisher: Taylor & Francis
ISBN: 1317448626
Category : Language Arts & Disciplines
Languages : en
Pages : 666
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Book Description
Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience. The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material. The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate. The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)
Author: Deirdre Barrett
Publisher: W. W. Norton & Company
ISBN: 0393066673
Category : Health & Fitness
Languages : en
Pages : 271
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Book Description
Harvard psychologist Deirdre Barrett tackles the obesity and fitness crisis from an evolutionary standpoint. In the modern jungle of burgers, couches, and remote controls, obesity is an enormous and growing epidemic. Weight-loss books and diet gurus urge us to "listen to our bodies," but our instincts are designed for the African savannah, not food courts. The sugary and fatty foods that we, as hunter-gatherers, are programmed to forage used to be hard to come by. Now they're as close as the vending machine down the hall. Radical changes are necessary and, fortunately, are biologically easier than small or gradual changes in diet. Barrett tells us how to reprogram our bodies, break food addictions, and ignore our attraction to "supernormal stimuli"—artificial creations that appeal to our instincts more than the natural objects they mimic. Barrett delves into scientific research—from animal ethology to evolution—to show the disastrous direction in which our instincts have led us, and how, using our intellect, we can get back on course.
Author: James Stormonth
Publisher:
ISBN:
Category :
Languages : en
Pages : 1314
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Book Description
Author: John Ash
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 650
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Book Description
Author: Samuel Johnson
Publisher:
ISBN:
Category :
Languages : en
Pages : 558
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Book Description
Author: P. Austin Nuttall
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 840
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Book Description
Author: Wood
Publisher:
ISBN:
Category :
Languages : en
Pages : 826
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Book Description
