Covert Advertising: Cutting or Placing PDF Download
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Author: Dr Ravi Vaidya
Publisher: Blue Rose Publishers
ISBN:
Category : Education
Languages : en
Pages : 112
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Book Description
Advertising on television has consistently demonstrated to be a cost-effective and efficient method for promoting various products. Marketing people have found a way to make their brands heard even more clearly and loudly by inserting them into reality shows, confirming the novelty genre’s popularity with television viewers. It is essential, however, to track how long people look at these commercials in order to pinpoint the kinds of active participation that lead to the most rapid involuntary memories of certain brands. This book shows the research executed using a structured questionnaire and short video clips from five Indian reality programs to assess the effectiveness of stealth advertising on the youth of Surat, India (aged 18-25). The outcomes are discussed at the end with potential suggestions to use stealth advertising in an effective way.
Author: Dr Ravi Vaidya
Publisher: Blue Rose Publishers
ISBN:
Category : Education
Languages : en
Pages : 112
Get Book Here
Book Description
Advertising on television has consistently demonstrated to be a cost-effective and efficient method for promoting various products. Marketing people have found a way to make their brands heard even more clearly and loudly by inserting them into reality shows, confirming the novelty genre’s popularity with television viewers. It is essential, however, to track how long people look at these commercials in order to pinpoint the kinds of active participation that lead to the most rapid involuntary memories of certain brands. This book shows the research executed using a structured questionnaire and short video clips from five Indian reality programs to assess the effectiveness of stealth advertising on the youth of Surat, India (aged 18-25). The outcomes are discussed at the end with potential suggestions to use stealth advertising in an effective way.
Author: Mara Einstein
Publisher: OR Books
ISBN: 1682190439
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Author: Gonenc Gurkaynak
Publisher:
ISBN:
Category :
Languages : en
Pages : 3
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Book Description
Nowadays one of the more commonly used types of advertisement is through the use of influencers by brands on social media. There is no doubt about social media's - and therefore the influencers' - potential to reach a wide range of global consumers. Accordingly, such reach makes this global, newly-emerging group of tastemakers very valuable to brands.However, there is a catch: when content about a product is generated by influencers e.g. on their Instagram account, how do the consumers know whether the influencer genuinely used and liked that product, or whether there is a commercial relationship between the brand and the influencer, and such relationship is the real reason the influencer is posting about that product?
Author: Ravi Vaidya
Publisher:
ISBN: 9789357414784
Category :
Languages : en
Pages : 0
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Book Description
Advertising on television has consistently demonstrated to be a cost-effective and efficient method for promoting various products. Marketing people have found a way to make their brands heard even more clearly and loudly by inserting them into reality shows, confirming the novelty genre's popularity with television viewers. It is essential, however, to track how long people look at these commercials in order to pinpoint the kinds of active participation that lead to the most rapid involuntary memories of certain brands. This book shows the research executed using a structured questionnaire and short video clips from five Indian reality programs to assess the effectiveness of stealth advertising on the youth of Surat, India (aged 18-25). The outcomes are discussed at the end with potential suggestions to use stealth advertising in an effective way.
Author: Sverige Konsumentverket
Publisher:
ISBN: 9789173983990
Category :
Languages : en
Pages : 28
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Book Description
Author: Szu-Chi Huang
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Anna Covert
Publisher: Forbesbooks
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Target the right people, with the right message, at the right time. To win at any game, you need to understand the rules. The same is true when you buy online media. You need to know the strategies that will help you achieve your goals. You must understand how digital media works in order to pick the right partners, ask the right questions, and identify the best tactics for success. The Covert Code is your playbook for mastering the art of digital marketing. With digital marketing expert Anna Covert as your guide, you'll learn how to make smart, strategic decisions to optimize your marketing budget to reach the right people at the right time and achieve the right results. You'll also find tools to help you assess the cost of each new customer and to build a digital campaign designed to maximize your ROI. It's time to take back control of your online marketing. The Covert Code will equip you with the solutions you need to win every time you advertise online.
Author: Steve Robinson
Publisher: HarperChristian + ORM
ISBN: 1400213193
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Author: James F. Hamilton
Publisher: Routledge
ISBN: 1317232976
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Author: Chris Hackley
Publisher: SAGE
ISBN: 1529756146
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
