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Author: Lauren Etter
Publisher: Crown
ISBN: 0593237986
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
“Juul’s rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in American business that seems destined to repeat itself. . . . Deeply reported and illuminating.”—The New York Times Book Review (Editors’ Choice) Big Tobacco meets Silicon Valley in this gripping exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of the parent company of tobacco giant Philip Morris, he believed the e-cigarette had all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, Adam Bowen and James Monsees began working on a device meant to destroy Big Tobacco but ended up baking the cigarette industry’s DNA into their invention. Juul’s e-cigarette was so effective that it put the company on a collision course with Philip Morris, sparking one of the most explosive public health crises in recent memory. Award–winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Willard was desperate to acquire Juul, even as his team sounded alarms about the startup’s reliance on underage customers. Ultimately, Juul’s executives negotiated a deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers, and how Juul’s founders, board members, and employees walked away with a windfall.
Author: Lauren Etter
Publisher: Crown
ISBN: 0593237986
Category : Business & Economics
Languages : en
Pages : 497
Get Book Here
Book Description
“Juul’s rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in American business that seems destined to repeat itself. . . . Deeply reported and illuminating.”—The New York Times Book Review (Editors’ Choice) Big Tobacco meets Silicon Valley in this gripping exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of the parent company of tobacco giant Philip Morris, he believed the e-cigarette had all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, Adam Bowen and James Monsees began working on a device meant to destroy Big Tobacco but ended up baking the cigarette industry’s DNA into their invention. Juul’s e-cigarette was so effective that it put the company on a collision course with Philip Morris, sparking one of the most explosive public health crises in recent memory. Award–winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Willard was desperate to acquire Juul, even as his team sounded alarms about the startup’s reliance on underage customers. Ultimately, Juul’s executives negotiated a deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers, and how Juul’s founders, board members, and employees walked away with a windfall.
Author: Simon Mueller
Publisher: Pearson UK
ISBN: 1292129352
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
The Decision Maker's Playbook is an easy-to-use, “how-to” toolkit to improve managers' decision making, using visualisations, relevant examples and actionable checklists that cater to its main target group: analytically interested, busy managers and entrepreneurs. The Decision Maker's Playbook will help readers navigate a complex world. Along the four chapters of the books, it will help you in: 1. Collective Evidence 2. Connecting the Dots 3. Crafting the Approach 4. Complete the Mission The Decision Maker's Playbook is your personal toolbox to help you make better decisions. It offers practical advice to help you understand, analyse and shape your world. As simplified representations of reality, the models portrayed in this book allow us to see patterns, identify relationships, and view the world from different vantage points. They help us understand and break up complex phenomena into tractable pieces. From Unknown unknowns over Fat Tails to Counterfactuals, this book will make lesser known but highly relevant models available for immediate use – in a visual way, supported by applicable case studies and without jargon.
Author: Jack Carr
Publisher: Simon and Schuster
ISBN: 1982123753
Category : Fiction
Languages : en
Pages : 640
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Book Description
"It's been twenty years since 9/11, two decades since the United States was attacked on home soil and set out to make the guilty pay with their lives. In the shadows, the enemy has been patient--learning, and adapting. And the enemy is ready to strike again. A new president offers hope to a country weary of conflict. He's a young, popular, self-made visionary...but he's also a man with a secret. Halfway across the globe a regional superpower struggles with sanctions imposed by the United States and her European allies, a country whose ancient religion spawned a group of ruthless assassins. Faced with internal dissent and extrajudicial targeted killings by the United States and Israel, the Supreme Leader puts a plan in motion to defeat the most powerful nation on earth. Meanwhile, a young PhD student has gained access to a bioweapon thought to be confined to a classified military laboratory known only to a select number of officials. A second-generation agent, he has been assigned a mission that will bring his adopted homeland to its knees."--Back cover.
Author: Saul Alinsky
Publisher: Vintage
ISBN: 0307756890
Category : Political Science
Languages : en
Pages : 226
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Book Description
“This country's leading hell-raiser" (The Nation) shares his impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.” First published in 1971 and written in the midst of radical political developments whose direction Alinsky was one of the first to question, this volume exhibits his style at its best. Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and adherence to the American democratic tradition.
Author: Gus Lee
Publisher: John Wiley & Sons
ISBN: 1119848903
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
A practical pathway to a meaningful life and courageous leadership In The Courage Playbook: Five Steps to Overcome Your Fears and Become Your Best Self, Gus Lee, bestselling author and leadership expert, delivers an astonishing reveal that with moral courage, we can overcome our fears. This is a practical guide to gaining your courage to live rightly, treat others without bias and lead inspirationally. Readers will acquire Five Steps to Courage, 3 NO’s, 3 GO’s and Courageous Communication Plays. These lend deeper meaning to life, strengthen our character, improve relationships and allow us to help others for the common good. They lead to contentment, love and even happiness. The Playbook is a practical, behavior-based “Other-Help” guide that equips us more effectively than the worried “self-help” approach. The Courage Playbook includes: Skills and strategies for healthfully and authentically deploying courage in your life Ways to actually solve tough moral problems and conflicts at their root cause, genuinely help others, model strength and close the “Courage Gap” Methods for courageous and inspirational communication and leadership for all manner of situations – professionally, personally, relationally and organizationally Designed for people in all circumstances, to include young professionals, executives and leaders, The Courage Playbook belongs on the desks and libraries of business organizations, government agencies, healthcare, education, non-profits, military units, public safety organizations and on the bedside table of all people who want a seriously effective pathway to deeply improve themselves.
Author: Michael Rubin
Publisher: Encounter Books
ISBN: 1594037981
Category : Political Science
Languages : en
Pages : 326
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Book Description
The world has seldom been as dangerous as it is now. Rogue regimes—governments and groups that eschew diplomatic normality, sponsor terrorism, and proliferate nuclear weapons—threaten the United States around the globe. Because sanctions and military action are so costly, the American strategy of first resort is dialogue, on the theory that “it never hurts to talk to enemies.” Seldom is conventional wisdom so wrong. Engagement with rogue regimes is not cost-free, as Michael Rubin demonstrates by tracing the history of American diplomacy with North Korea, Iran, Iraq, Libya, the Taliban’s Afghanistan, and Pakistan. Further challenges to traditional diplomacy have come from terrorist groups, such as the PLO in the 1970s and 1980s, or Hamas and Hezbollah in the last two decades. The argument in favor of negotiation with terrorists is suffused with moral equivalence, the idea that one man’s terrorist is another man’s freedom fighter. Rarely does the actual record of talking to terrorists come under serious examination. While soldiers spend weeks developing lessons learned after every exercise, diplomats generally do not reflect on why their strategy toward rogues has failed, or consider whether their basic assumptions have been faulty. Rubin’s analysis finds that rogue regimes all have one thing in common: they pretend to be aggrieved in order to put Western diplomats on the defensive. Whether in Pyongyang, Tehran, or Islamabad, rogue leaders understand that the West rewards bluster with incentives and that the U.S. State Department too often values process more than results.
Author: John Ramirez
Publisher: Heaven and Earth Media
ISBN: 9780985604301
Category : Christian life
Languages : en
Pages : 0
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Book Description
Have you ever wondered if Satan is real? In his book Out of the Devil's Caldron: A Journey from Darkness to Light, John Ramirez tells the story of how he was trained to be the third-ranked high priest of a satanic cult in New York City-casting powerful witchcraft spells and controlling entire spiritual regions. But what started as a long spiral into the underworld ended in a miraculous encounter with Jesus Christ that changed the course of his life. Let John Ramirez walk you through the dark alleys of this world as he uncovers the hidden secrets of darkness through his powerful testimony. People from all ethnic backgrounds dabble in the occult and fall victim to this satanic underworld, never seeing the way out. John Ramirez is one in a million who made it out. John Ramirez's home church for the past nine years has been Times Square Church in New York, founded by David Wilkerson. John has been blessed with the opportunity not only to attend there and sit under the Word and mature spiritually, but the Lord opened the door through the security ministry to form a tight bond between him and Pastor Dave. For two and a half years John had the privilege and blessing to walk with Pastor Dave, and he became a spiritual father to John. He prayed with him, laid hands on him, and even read the manuscript of Out of the Devil's Cauldron before the book was published, giving his blessing. Pastor Dave was so touched by John's testimony that one night he brought him up on stage to have him share his story with the congregation. In the 1950s, Pastor Dave had a young Nicky Cruz in his life. When Nicky told Pastor Dave "I will cut you into a thousand pieces," through the Holy Spirit Pastor Dave said, "Nicky, if you cut me into a thousand pieces, all one thousand pieces would say 'Jesus loves you.'" Many years later, David Wilkerson through the Holy Spirit said to John Ramirez, "I see Jesus in you." And those words forever changed John's life, to go minister anywhere in the world. Today, John Ramirez says, "Thank you, Pastor Dave, for seeing Jesus in me." John Ramirez is a sought-out speaker by many who want to hear of his involvement in the highest levels of the occult and how he got out. He speaks at churches, schools, rallies, and conferences--both secular and Christian--and has been a featured guest on TV and radio programs. He can be reached at JohnRamirez.org
Author: Phil Hopper
Publisher: Destiny Image Publishers
ISBN: 076841783X
Category : Religion
Languages : en
Pages : 208
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Book Description
GET THE UPPER HAND ON THE ENEMY OF YOUR SOUL I challenge you to read this book and learn the strategies your enemy uses against you. Mike Huckabee, Fox News Host You wish to learn the tactics of our enemy, the devil? Learn from one that has a different approach due to his background in intelligence. Johnny Hunt, Past President, Southern Baptist Convention Everything God wants to give you, Satan seeks to steal. Why live in captivity when Jesus came to give you an abundant life? As a former SWAT cop, Pastor Phil Hopper offers a unique perspective on how to overcome the enemy of your soul. By knowing your enemys strategy, you will be equipped to live victoriously and not fall into Satans captivity. This book provides a fresh, unique and highly relatable look at the adversarys tactics so you can always be one step ahead of the devil. Youll find answers to questions such as: How can I break the bondage and leave behind the baggage? Why do I keep doing the same stupid things that I do? How can I never again take Satans bait? How can I be forgiven of my sin, but not healed from its effects? Learn how to live a life of freedom as we uncover the tactics, deceptions and strategies of the enemy!
Author: David Kahane
Publisher: Random House Digital, Inc.
ISBN: 9780345521866
Category : Humor
Languages : en
Pages : 0
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Book Description
Are you a frustrated conservative shocked by the bunch of far Left fanatics driving the bus--and our future--off a cliff? It's time to fight back with the same ruthlessness that has served the radicals so well--not just now, but for the long term. And who better to reveal their strategies--and their fatal weaknesses--than one of their own? Playing on his all-too-typical hubris and good old greed, we've recruited well-known liberal apparatchik David Kahane to lead conservatives out of the political wilderness, whether he means to or not. Is he arrogant and obnoxious? Absolutely. Does he deliver the goods? You betcha. We'll let Dave speak for himself: Please allow me to introduce myself. . . . My name is David and I'm going to share some secrets. I'm going to take you into the smoke-free back rooms of today's progressive political machine to reveal how it really operates--and how you can bring it down. I'll lay out the rules we radicals have used to run circles around you, and clue you in on how to make them work for you, too. How do I know this stuff? As the son of the sainted "Che" Kahane, I've been schooled in the art of seizing and holding political power as we transform America one antiquated tradition and constitutional clause at a time. Now I work in Hollywood, where I've perfected the game pioneered by such pros as Machiavelli, Saul Alinsky, and Al Capone, father of the immortal Chicago Way. Read on and learn from our time-tested techniques: * Know your enemy, his intentions, his weapons, and his weaknesses. You too can play relentless, on-message hardball with every scandal, hypocrisy, lie, and fundamentally flawed policy your adversaries dish up. * Become what you behold. Adopt some of our scorched-earth tactics, best described in David Mamet's Untouchables: "They pull a knife, you pull a gun." * Take no prisoners. Attack our premises, expose their true nature and consequences, and pin them on us, hard. * Never cede anything to the other side, philosophically speaking. Force the Left to argue facts, not emotions. We hate that. * Treat us with the same respect we give you.None. * It is better to be feared than liked, especially by your enemies. And it helps to show up for the fight. (Note to past and future Republican candidates.) Why am I telling you all this? Because I thrive on making trouble and, frankly, because I'm proud of what my team has done. Between us, I don't think it matters if I turn over our playbook to you at this late date. I don't think you can get it together to stop us now. Plus, I got a lot of money. Happy reading, America! You think you can take us down? Go for it. I dare you.
Author: Stéphane Courtois
Publisher: Harvard University Press
ISBN: 9780674076082
Category : History
Languages : en
Pages : 920
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Book Description
This international bestseller plumbs recently opened archives in the former Soviet bloc to reveal the accomplishments of communism around the world. The book is the first attempt to catalogue and analyse the crimes of communism over 70 years.
