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Business & Economics
1998 1998

Corporate DNA

Author: Ken Baskin
Publisher: Routledge
ISBN: 0750698446
Category : Business & Economics
Languages : en
Pages : 229

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Book Description
"Corporate DNA" explores what happens when managers think about and run their companies as if they were living things. The book's key perception is that the choice of a mechanical or organic model results in organizations developing either mechanical or organic structures. Those structures, in turn, lead to certain types of behavior.