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Author: Roxana D. Maiorescu-Murphy
Publisher: Springer Nature
ISBN: 3030299449
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.
Author: Roxana D. Maiorescu-Murphy
Publisher: Springer Nature
ISBN: 3030299449
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.
Author: Ross Brinkert
Publisher:
ISBN: 9781516532735
Category :
Languages : en
Pages : 280
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Book Description
Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication. Ross Brinkert is an award-winning teacher, associate professor, and was inaugural chair of the Corporate Communication Program at Penn State Abington. He holds a Ph.D. in communication sciences from Temple University. Dr. Brinkert's research and applied work address how increasing the engagement of organizational leaders may increase engagement throughout the entire organization. Lisa V. Chewning is an award-winning teacher, associate professor, and chair of the Corporate Communication Program at Penn State Abington. She holds a Ph.D. in communication from Rutgers University. Dr. Chewning's research combines theoretical and applied perspectives to further understand the role of communication in human organization.
Author: Jasmin Mahadevan
Publisher: Taylor & Francis
ISBN: 1317112334
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
Workplace diversity has become increasingly relevant to academics and practitioners alike. Often, this issue is tackled merely from a business-oriented/managerial point of view. Yet such a single-level perspective fails to acknowledge both the macro-societal context wherein companies and organizations act and the micro-individual dynamics by which individuals construct and affirm their identities in relation to others. Muslim minorities are part of current workplace diversity in many parts of the world. This book focuses on Muslim identities and their interrelations with societal frameworks and organizational strategy and practice. Contributors from various disciplines and societal contexts ensure a multiplicity of perspectives. The authors shed light on this diversity and draw implications for human resource management (HRM) theory and practice. Chapters uncover the wider discourses on Muslim minorities that impact organizational HRM. The book explores how HRM academics and practitioners might become aware of and counteract these discourses in order to acheive a truly inclusive HRM regarding Muslim minorities. Throughout Muslim Minorities, Workplace Diversity and Reflexive HRM, readers are guided from large theoretical concepts to specific contexts, whilst being encouraged to question their assumptions. This book lays the foundations for managing Muslim employees beyond stereotypes, enabling the reader to develop the reflexive mindset needed for truly inclusive HRM with regard to Muslim employees.
Author:
Publisher: Catalyst
ISBN: 0895842912
Category :
Languages : en
Pages : 45
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Book Description
Author: Patrik Schober
Publisher: Emerald Group Publishing
ISBN: 1837536309
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
The book highlights the challenges that leaders in the field of public relations will face in the future and how to communicate effectively to achieve leadership success.
Author: Anise D. Wiley-Little
Publisher: Hillcrest Publishing Group
ISBN: 1938690559
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
Without doubt, this is the critical question every company must ask itself in order to secure the future and well-being of the organization-and its shareholders. In Profitable Diversity, corporate executive and chief diversity officer Anise Wiley-Little examines the intersection of diversity and business, sharing her perspective on a business practice that is often ignored despite the tremendous impact it has. Wiley-Little provides an insightful look into diversity and inclusion from a personal, yet provocative, point of view-prompting us to give careful thought to how this often-missed opportunity drives results. She also offers detailed strategies to learn more about the complexities of our similarities and differences, and discusses why they should matter to our corporations and communities. Drawing on her many years of corporate interactions with senior executives, Wiley-Little has dissected the fundamentals of understanding how diversity works through observation and analysis of issues such as race, gender, corporate social responsibility, career planning, and work life. Some of the topics covered extensively include: The Four Quadrants of Work and Life Integration, An Integrated Approach to Profitability, A Spectrum of Sample Goals and Measurements, The Eight Steps to Profitable Diversity, The Eleven-Phase Methodology for Identifying Business Needs and Determining Solutions to Business Problems through the lens of diversity Profitable Diversity is a remarkable look at diversity today as an essential component for understanding and securing the future of our rapidly-changing and evolving global society. Book jacket.
Author: Richard Thorpe
Publisher: CRC Press
ISBN: 1317125231
Category : Business & Economics
Languages : en
Pages : 612
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Book Description
On few occasions in the history of modern management have leadership skills been in such sharp focus as they are now. The ability to direct often very large and diverse organizations; to make sense of the complex and turbulent markets and environments in which you operate; and to adapt and learn seems at an all time premium. The premise behind the fifth edition of this influential Handbook is that leadership, management and organizational development are all parts of the same process; enhancing the capacity of organizations, whatever their size, and the people within them to achieve their purpose. To this end, the editors have brought together a who's who of current writers on leadership and development and created the definitive single volume guide to the subject. The perspectives that the text provides to leadership, learning and development, embrace the formal and the informal, cultures and case examples from organizations of all kinds; and offers readers a rigorous, readable and, where appropriate, ground-breaking book. In the 14 years since the fourth edition of this classic book, very much has changed. But the need for this Handbook is as strong as ever and the Fifth Edition of Gower Handbook of Leadership and Management Development is set to become a definitive read for senior managers and those who develop them and an essential reader for the management students aspiring to become the next generation of leaders.
Author: El-Amin, Abeni
Publisher: IGI Global
ISBN: 1668440253
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
The social and political changes of this era have created a climate change and fundamental shift in how businesses view the impact of diversity, equity, inclusion, and belonging (DEIB) in the workplace. It is essential to understand how leaders make significant, sustainable changes utilizing communication abilities, envisioning, conflict management skills, and innovative DEIB initiatives. However, leaders must be careful not to rely on anecdotal evidence as it does not always reflect DEIB realities. Implementing Diversity, Equity, Inclusion, and Belonging Management in Organizational Change Initiatives analyzes how leaders implement DEIB organizational change initiatives. It provides an interdisciplinary perspective of how issues and challenges pertaining to DEIB management affect organization performance. Covering topics such as inclusive organizational identity, socio-intercultural entrepreneurship, and supplier diversity programs, this book is an indispensable resource for business leaders, managers, entrepreneurs, academic administration, students and educators of higher education, government officials, researchers, and academicians.
Author: MS. SAMIKSHA GUPTA, MS. SHALINI SRIVASTAVA , MS. RAGINI DIXIT, DR. ANCHAL RASTOGI
Publisher: Shashwat Publication
ISBN: 9360878715
Category : Education
Languages : en
Pages : 125
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Book Description
By decreasing prejudicial views and encouraging inclusiveness, managing diversity strengthens outstanding leadership practices. Managing diversity requires comprehending the differences between individuals and recognizing them. It's frequently not achievable for organizations to work successfully with an assortment of employees on the assumption of good management alone. Empowering every person to realize their full potential in the service of the organizational goals is the aim of diversity management. This involves creating an atmosphere that values diversity and facilitates the achievement of the organizational ultimate objectives.
Author: Kathey K. Porter
Publisher: John Wiley & Sons
ISBN: 1119843030
Category : Business & Economics
Languages : en
Pages : 307
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Book Description
Extend the principles of diversity and inclusion to your company's suppliers Many people are familiar with the importance of ensuring and advancing inclusion, equity, and diversity amongst their employees and managers. But do your efforts include supplier diversity—an equally as important and essential part of any holistic diversity effort? In Supplier Diversity For Dummies, nationally recognized small business strategist and economic inclusion and supplier diversity expert Kathey Porter delivers an empowering and informative guide to implementing this integral part of any robust inclusion initiative: supplier diversity. You'll understand the relevance of supplier diversity and why it's important to encourage equal opportunity for diverse suppliers and businesses owned and managed by underrepresented groups. In this book, you'll also find: The answers to your most pressing questions about how to build a coherent and sustainable supplier diversity program Ways to contribute more fully to your company's diversity and inclusion functions Strategies to position supplier diversity as a central function in your organization Perfect for company buyers, purchasing and procurement professionals, material management executives, strategic souring professionals and supplier diversity practitioners, Supplier Diversity For Dummies is a must-read resource for supply chain professionals, diversity and inclusion leaders and anyone looking to increase their proficiency in supplier diversity, improve supply chain inclusivity and increase their social impact.
