Author: Rich Zubaty
Publisher: Rich Zubaty
ISBN: 1589390431
Category : Business & Economics
Languages : en
Pages : 479
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Book Description
Are corporations cults? Do they control our behavior, thoughts, information and emotions? Zubaty makes a pretty good case for that. Should the legal status of corporate ?persons? be challenged as a religious violation ? a gross infringement of the supposed boundary between church and state? He makes a pretty good case for that. Have we done a good job of keeping religion out of government but a miserable job of keeping government out of religion? He makes a pretty good case for that. Is Darwinism a science? Or a religion? You'll get vertigo over his take on that. Copyright © Libri GmbH. All rights reserved.
Author: Dave Arnott
Publisher: Amacom Books
ISBN: 9780814404935
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Argues that some companies are using cult-like tactics to make employees dedicate themselves to the company at the expense of private life and community
Author: Yilmaz, Recep
Publisher: IGI Global
ISBN: 179984904X
Category : Social Science
Languages : en
Pages : 401
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Book Description
Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.
Author: Shep Hyken
Publisher: Sound Wisdom
ISBN: 1640951547
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer – and shows how you can do it too. Hyken’s message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.
Author: Dave Mitchell
Publisher:
ISBN: 9780872237612
Category : Point Reyes light
Languages : en
Pages : 330
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Book Description
Author: Christopher Bones
Publisher: John Wiley & Sons
ISBN: 0470666048
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
A critical look at the way that business leadership has gone so badly wrong. Modern business is obsessed with leaders. We talk about leadership all the time, but its real meaning is becoming more and more obscure. Recent corporate crises have shown that all too often, our leaders are missing in action when we need them most. In this groundbreaking and provocative new book, Chris Bones shows how we need to: Restore trust and confidence Be more realistic about what leaders can and can't do Redefine talent Revalue experience Reconsider remuneration
Author: Amanda Montell
Publisher: HarperCollins
ISBN: 0062993178
Category : Language Arts & Disciplines
Languages : en
Pages : 300
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Book Description
“One of those life-changing reads that makes you see—or, in this case, hear—the whole world differently.” —Megan Angelo, author of Followers “At times chilling, often funny, and always perceptive and cogent, Cultish is a bracing reminder that the scariest thing about cults is that you don't realize you're in one till it's too late.”—Refinery29.com The New York Times bestselling author of The Age of Magical Overthinking and Wordslut analyzes the social science of cult influence: how “cultish” groups, from Jonestown and Scientologists to SoulCycle and social media gurus, use language as the ultimate form of power. What makes “cults” so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we’re looking for a satisfying explanation for what causes people to join—and more importantly, stay in—extreme groups. We secretly want to know: could it happen to me? Amanda Montell’s argument is that, on some level, it already has . . . Our culture tends to provide pretty flimsy answers to questions of cult influence, mostly having to do with vague talk of “brainwashing.” But the true answer has nothing to do with freaky mind-control wizardry or Kool-Aid. In Cultish, Montell argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear—and are influenced by—every single day. Through juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities “cultish,” revealing how they affect followers of groups as notorious as Heaven’s Gate, but also how they pervade our modern start-ups, Peloton leaderboards, and Instagram feeds. Incisive and darkly funny, this enrapturing take on the curious social science of power and belief will make you hear the fanatical language of “cultish” everywhere.
Author: M. Brown
Publisher: Springer
ISBN: 0230100627
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
The Cultural Work of Corporations argues that corporate culture - the values, customs, and conventions of a business organization - has altered how workers conduct themselves both inside and outside the workplace. Brown demonstrates that corporate culture, an idea celebrated by business magazines and books, human resources departments, executives, and management theorists, is really a means of extending and strengthening work's presence in all aspects of workers' lives, even aspects generally categorized as private. Innovative in its execution, this book draws together a range of literature and information, including popular advice books, organizational theory, fiction, corporate mission statements, business histories, and economic histories.
Author: Mara Einstein
Publisher: Rowman & Littlefield
ISBN: 1493086162
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
Discover how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers. This groundbreaking book uncovers: How social media platforms use anxiety-inducing algorithms to keep you trapped in a purchase-panic cycle The secret playbook marketers use to create "brand religions" around everyday products Why even the most rational consumers fall prey to scarcity marketing and manufactured FOMO Practical strategies to break free from manipulative digital marketing tactics With compelling real-world examples and insights from industry insiders, Hoodwinked equips you with the knowledge to recognize and resist these sophisticated manipulation techniques. Dr. Einstein's expertise has been featured in The New York Times, Wall Street Journal, and Harvard Business Review, making her the perfect guide through the maze of modern marketing manipulation. Break free from the cult of consumerism – discover how to make mindful choices in an increasingly manipulative digital marketplace. "Easy to read, and such a good peek behind the curtain of for-profit companies and the ways they influence and manipulate us," Daniella Young, author of Uncultured.
Author: Max Cutler
Publisher: Simon and Schuster
ISBN: 1982133562
Category : True Crime
Languages : en
Pages : 416
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Book Description
Mystery. Manipulation. Murder. Cults are associated with all of these. But what really goes on inside them? More specifically, what goes on inside the minds of cult leaders and the people who join them? Based on the hit podcast Cults, this is essential reading for any true crime fan. Cults prey on the very attributes that make us human: our desire to belong, to find a deeper meaning in life, to live everyday with divine purpose. Their existence creates a sense that any one of us, at any time, could step off the cliff’s edge and fall into that daunting abyss of manipulation and unhinged dedication to a misplaced cause. Perhaps it’s this mindset that keeps us so utterly obsessed and desperate to learn more, or it’s that the stories are so bizarre and unsettling that we are simply in awe of the mechanics that make these infamous groups tick. The premier storytelling podcast studio Parcast has been focusing on unearthing these mechanics—the cult leaders and followers, and the world and culture that gave birth to both. Parcast’s work in analyzing dozens of case studies has revealed patterns: distinct ways that cult leaders from different generations resemble one another. What links the ten notorious figures profiled in Cults are as disturbing as they are stunning—from Manson to Applewhite, Koresh to Raël, the stories woven here are both spellbinding and disturbing. Cults is more than just a compilation of grisly biographies, however. In these pages, Parcast’s founder Max Cutler and national bestselling author Kevin Conley look closely at the lives of some of the most disreputable cult figures and tell the stories of their rise to power and fall from grace, sanity, and decency. Beyond that, it is a study of humanity, an unflinching look at what happens when the most vulnerable recesses of the mind are manipulated and how the things we hold most sacred can be twisted into the lowest form of malevolence.
